This document discusses how print, radio, and television media have expanded beyond traditional formats to incorporate text, audio, photos, and video across multiple online platforms. It notes that newspapers now have websites with audio and video, radio includes text, websites, photos, and video, and television integrates websites, text, and photos. The document advocates using mixed media, crowd sourcing, cloud sourcing, and data journalism to reach audiences across multiple platforms, and stresses distributing content where and when audiences want it through on-demand access and subscriptions. It also suggests letting audiences build their own experiences through apps, personal video recorders, syndicated feeds, and networked players.