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The New Freeway of Learning
- 1. TheNewFreewayofLearning How Training, Communication, and Marketing Will Collide and Be a Gateway of Content Armand Spoto, Director of Strategic Innovation Lernia Training Solutions www.yorn.com/freewayoflearning
- 2. 2 Data and metrics of Mobile technology & the Millennial generation Overlapping competencies of silo departments; leveraging each other strengths Challenge: Re-engineer learning, marketing, and communication activities to address the changing landscape
- 3. 1. Standard texting rates only (worst case US $0.20) 2. We have no access to your phone number 3. Capitalization doesn’t matter, but spaces and spelling do
- 5. Definition of a Generation Coincidence of Birth Common tastes Attitudes Experiences Economic Social Sociological Demographic Events that capture the attention and emotions of individuals at a formative stage of their lives 5
- 9. 1990 The First Gulf War 1997 Death of Princess Diana 1992 Hurricane Andrew Rodney King beating and Los Angeles Riots 1998 Lewinsky scandal Y2K bug 1993 Waco Siege Elián González controversy 1999 Columbine High School massacre 1994 Death of Kurt Cobain End of Apartheid in South Africa 2000 U.S. Presidential Election Gore Vs. Bush California energy crisis 1995 Oklahoma City Bombing O.J. Simpson murder case 2001 Dot-com bubble 9/11 Terrorist Attacks Experiences
- 10. Collective Personality Values Optimism Civic Duty Confidence Achievement Sociability Morality Street Smarts Diversity 10
- 11. How do “Millennials” learn? Electronic, Simultaneous, and Quick Personal/Interactive Manner High-game playing habits
- 12. Facilitator Centric Structured Scheduled Formal Active Instructor/ Passive Learner Push Pull Learner Centric Social Mobile Support Tools Self-Service Libraries/Knowledgebase Collaborative
- 13. Veterans Boomers GenX Millenials Rote-Memorization Classroom Lecture Workshops Study (extensive) Course-based learning Books & Manuals PowerPoint Hands on Exploration Learning Thru Play Kits Role playing (games) Learning is Fun Media centric eLearning Social Learning Web 2.0, Wikis, Blogs, Pod Casts Software, CDs, Video Source: http://www.flickr.com/photos/herzogbr/2572511445/ Mobile Infographics
- 14. Crowd-sourced Product Development Labs Mobile phones/Tablets replace laptops/desktops Virtual Keyboards BYOD Virtual Collaboration Google Docs (Engineering, Architectural Design) Talent measured by Social Metrics Peer Ranking to add company value Soft-Skill Badges Dynamic LMS that push learning Source: The Future of Work A PSFK Labs Report
- 16. Background All 4400 independently-owned hardware stores and operated by local entrepreneurs. Problem Geographically dispersed expertise Specialized products and product knowledge across a huge inventory Common roles and common needs, but without any means to capture knowledge Constant change, new info; sometimes daily Independent owners
- 18. Solution: Social Learning approach Social profiles and discussion boards to let users support each others and find experts and expertise on various subjects 500% ROI in under 6 months Weekly and daily use of the system Documentation of common issues at marginal cost Documentation of specialized knowledge at marginal cost Culture of sharing
- 19. Background For more than 25 years, Scottrade has been a leader in the stock brokerage industry. Problem Huge growth mode, 200+ branches in under two years Needed to capture knowledge of competitors that was shared by clients Need to capture & share best practices in a state of constant flux Standard training & communication wouldn’t work
- 20. Just to make it more interesting… This organization doesn’t have the resources to perform a deep-dive analysis on all of these competitors - either initially or on an on-going basis.
- 22. Solution: Deployed a wiki to enable the sales team to share their knowledge from head-to-head experiences with each competitor and from clients who dish Weekly and daily use of the system Documentation of common issues at marginal cost Documentation of specialized knowledge at marginal cost Faster distribution of key information
- 23. Scenario A If the organization learns from its clients or employees, is that learning any less valuable than what the organization pushes from the top down? Scenario B If the leadership and experts tell you what to teach, then the learning clearly owned by L&D. If the employees or clients share with each other or the leadership, is it still owned by L&D?
- 24. Veterans Boomers GenX Millenials Rote-Memorization Classroom Lecture Workshops Study (extensive) Course-based learning Books & Manuals PowerPoint Hands on Exploration Learning Thru Play Kits Role playing (games) Learning is Fun Media centric eLearning Social Learning Web 2.0, Wikis, Blogs, Pod Casts Software, CDs, Video Source: http://www.flickr.com/photos/herzogbr/2572511445/ Mobile Infographics
- 26. Where are we going? The Case for Convergence
- 27. Cast off old ways of thinking that limit us Re-imagine our role as trainers We’re in the business of knowledge management
- 28. Media Convergence Comcast Sports Net Hired print reporters Purchased specialized blogs site Radio reports covering stores w/ cameras Metrocorp (Magazine) Purchased PR firm Source: Philadelphia Business Journal, Jan11-17 2013, Vol 31, #48
- 29. Training Analyze Design Develop Implement Evaluate
- 30. Training Marketing Analyze Design Develop Implement Evaluate Campaign Initiation Campaign Design Content Creation Delivery Analysis & Feedback
- 31. Training Marketing Communication/PR Analyze Design Develop Implement Evaluate Campaign Initiation Campaign Design Content Creation Delivery Analysis & Feedback Strategic Plan Key Messages/ Positioning Draft Materials Execute Campaign Track Response
- 32. So what’s the same? Processes Goals Delivery Mediums So what’s different? Audience Budget ROI
- 33. Provide more holistic solutions Combine strengths to maximize the best of each discipline Explore new processes/structures Maximize reusable content Training Mktg Comm./ PR
- 34. Strengths of a Marketing Dept Focused on Customer Create meaningful messages through words, ideas, images and ensure they are delivered consistently Partner with other vendors Understand ROI and can measure concrete goals and objectives Deploy tactical ideas across various mediums to communicate messages effectively Effect behavior to purchase a product/service
- 35. Strengths of a Communications Dept Share both intended information and meaning of information to intended audience Gauge factors as mood, audience education, and context for proper message framing Determine correct channels by suited for particular message and audience Adapt messages to individuals accordingly
- 36. Chief Content Officer Librarian Source Documentation LMS Admin Social Learning Admin Analysis Audience Analysis Market Research Feedback/ Analytics Production Design/ Development Web/Mobile Developers Deployment/ Facilitators Trainers Sales
- 37. Get ahead of the curve Start small “Think different” Get synergies flowing between groups Start collaboration groups Job shadows/swaps
- 38. Questions? 38
- 40. When Generations Collide (Lancaster & Stillman) Generations at Work (Zemke, Raines, Filipczak) Rocking the Ages (Smith & Clurman) Bridging the Boomer Xer Gap (Karp, Fuller & Sirias) Agequake (Paul Wallace) Bridging the Generation Gap (Gravett & Throckmorton)
Editor's Notes
- This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
- Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/multiple_choice_polls/MTA4MDU5Nzk4OQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- For these students, Martha Graham, Pan American Airways, Michael Landon, Dr. Seuss, Miles Davis, The Dallas Times Herald, Gene Roddenberry, and Freddie Mercury have always been dead.Dan Rostenkowski, Jack Kevorkian, and Mike Tyson have always been felons.The Green Giant has always been Shrek, not the big guy picking vegetables.They have never used a card catalog to find a book.Margaret Thatcher has always been a former prime minister.Salsa has always outsold ketchup.Earvin "Magic" Johnson has always been HIV-positive.Tattoos have always been very chic and highly visible.They have been preparing for the arrival of HDTV all their lives.Rap music has always been main stream.Chocolate chip cookie dough ice cream has always been a flavor choice.Someone has always been building something taller than the Willis (née Sears) Tower in Chicago.The KGB has never officially existed.Text has always been hyper.They never saw the “Scud Stud” (but there have always been electromagnetic stud finders.)Babies have always had a Social Security Number.They have never had to “shake down” an oral thermometer.Bungee jumping has always been socially acceptable.They have never understood the meaning of R.S.V.P.American students have always lived anxiously with high-stakes educational testing.Except for the present incumbent, the President has never inhaled.State abbreviations in addresses have never had periods.The European Union has always existed.McDonald's has always been serving Happy Meals in China.Condoms have always been advertised on television.Cable television systems have always offered telephone service and vice versa.Christopher Columbus has always been getting a bad rap.The American health care system has always been in critical condition.Bobby Cox has always managed the Atlanta Braves.Desperate smokers have always been able to turn to Nicoderm skin patches.There has always been a Cartoon Network.The nation’s key economic indicator has always been the Gross Domestic Product (GDP).Their folks could always reach for a Zoloft.They have always been able to read books on an electronic screen.Women have always outnumbered men in college.We have always watched wars, coups, and police arrests unfold on television in real time.Amateur radio operators have never needed to know Morse code.Belarus, Moldova, Ukraine, Uzbekistan, Armenia, Latvia, Georgia, Lithuania, and Estonia have always been independent nations.It's always been official: President Zachary Taylor did not die of arsenic poisoning.Madonna’s perspective on Sex has always been well documented.Phil Jackson has always been coaching championship basketball.OzzyOsbourne has always been coming back.Kevin Costner has always been Dancing with Wolves, especially on cable.There have always been flat screen televisions.They have always eaten Berry BerryKix.Disney’s Fantasia has always been available on video, and It’s a Wonderful Life has always been on Moscow television.Smokers have never been promoted as an economic force that deserves respect.Elite American colleges have never been able to fix the price of tuition.Nobody has been able to make a deposit in the Bank of Credit and Commerce International (BCCI).Everyone has always known what the evening news was before the Evening News came on.Britney Spears has always been heard on classic rock stations.They have never been Saved by the BellSomeone has always been asking: “Was Iraq worth a war?”Most communities have always had a mega-church.Natalie Cole has always been singing with her father.The status of gays in the military has always been a topic of political debate.Elizabeth Taylor has always reeked of White Diamonds.There has always been a Planet Hollywood.For one reason or another, California’s future has always been in doubt.Agent Starling has always feared the Silence of the Lambs.“Womyn” and “waitperson” have always been in the dictionary.Members of Congress have always had to keep their checkbooks balanced since the closing of the House Bank.There has always been a computer in the Oval Office.CDs have never been sold in cardboard packaging.Avon has always been “calling” in a catalog.NATO has always been looking for a role.Two Koreas have always been members of the UN.Official racial classifications in South Africa have always been outlawed.The NBC Today Show has always been seen on weekends.Vice presidents of the United States have always had real power.Conflict in Northern Ireland has always been slowly winding down.Migration of once independent media like radio, TV, videos and compact discs to the computer has never amazed them.Nobody has ever responded to “Help, I’ve fallen and I can’t get up.”Congress could never give itself a mid-term raise.There has always been blue Jell-O.
- For these students, Martha Graham, Pan American Airways, Michael Landon, Dr. Seuss, Miles Davis, The Dallas Times Herald, Gene Roddenberry, and Freddie Mercury have always been dead.Dan Rostenkowski, Jack Kevorkian, and Mike Tyson have always been felons.The Green Giant has always been Shrek, not the big guy picking vegetables.They have never used a card catalog to find a book.Margaret Thatcher has always been a former prime minister.Salsa has always outsold ketchup.Earvin "Magic" Johnson has always been HIV-positive.Tattoos have always been very chic and highly visible.They have been preparing for the arrival of HDTV all their lives.Rap music has always been main stream.Chocolate chip cookie dough ice cream has always been a flavor choice.Someone has always been building something taller than the Willis (née Sears) Tower in Chicago.The KGB has never officially existed.Text has always been hyper.They never saw the “Scud Stud” (but there have always been electromagnetic stud finders.)Babies have always had a Social Security Number.They have never had to “shake down” an oral thermometer.Bungee jumping has always been socially acceptable.They have never understood the meaning of R.S.V.P.American students have always lived anxiously with high-stakes educational testing.Except for the present incumbent, the President has never inhaled.State abbreviations in addresses have never had periods.The European Union has always existed.McDonald's has always been serving Happy Meals in China.Condoms have always been advertised on television.Cable television systems have always offered telephone service and vice versa.Christopher Columbus has always been getting a bad rap.The American health care system has always been in critical condition.Bobby Cox has always managed the Atlanta Braves.Desperate smokers have always been able to turn to Nicoderm skin patches.There has always been a Cartoon Network.The nation’s key economic indicator has always been the Gross Domestic Product (GDP).Their folks could always reach for a Zoloft.They have always been able to read books on an electronic screen.Women have always outnumbered men in college.We have always watched wars, coups, and police arrests unfold on television in real time.Amateur radio operators have never needed to know Morse code.Belarus, Moldova, Ukraine, Uzbekistan, Armenia, Latvia, Georgia, Lithuania, and Estonia have always been independent nations.It's always been official: President Zachary Taylor did not die of arsenic poisoning.Madonna’s perspective on Sex has always been well documented.Phil Jackson has always been coaching championship basketball.OzzyOsbourne has always been coming back.Kevin Costner has always been Dancing with Wolves, especially on cable.There have always been flat screen televisions.They have always eaten Berry BerryKix.Disney’s Fantasia has always been available on video, and It’s a Wonderful Life has always been on Moscow television.Smokers have never been promoted as an economic force that deserves respect.Elite American colleges have never been able to fix the price of tuition.Nobody has been able to make a deposit in the Bank of Credit and Commerce International (BCCI).Everyone has always known what the evening news was before the Evening News came on.Britney Spears has always been heard on classic rock stations.They have never been Saved by the BellSomeone has always been asking: “Was Iraq worth a war?”Most communities have always had a mega-church.Natalie Cole has always been singing with her father.The status of gays in the military has always been a topic of political debate.Elizabeth Taylor has always reeked of White Diamonds.There has always been a Planet Hollywood.For one reason or another, California’s future has always been in doubt.Agent Starling has always feared the Silence of the Lambs.“Womyn” and “waitperson” have always been in the dictionary.Members of Congress have always had to keep their checkbooks balanced since the closing of the House Bank.There has always been a computer in the Oval Office.CDs have never been sold in cardboard packaging.Avon has always been “calling” in a catalog.NATO has always been looking for a role.Two Koreas have always been members of the UN.Official racial classifications in South Africa have always been outlawed.The NBC Today Show has always been seen on weekends.Vice presidents of the United States have always had real power.Conflict in Northern Ireland has always been slowly winding down.Migration of once independent media like radio, TV, videos and compact discs to the computer has never amazed them.Nobody has ever responded to “Help, I’ve fallen and I can’t get up.”Congress could never give itself a mid-term raise.There has always been blue Jell-O.
- For these students, Martha Graham, Pan American Airways, Michael Landon, Dr. Seuss, Miles Davis, The Dallas Times Herald, Gene Roddenberry, and Freddie Mercury have always been dead.Dan Rostenkowski, Jack Kevorkian, and Mike Tyson have always been felons.The Green Giant has always been Shrek, not the big guy picking vegetables.They have never used a card catalog to find a book.Margaret Thatcher has always been a former prime minister.Salsa has always outsold ketchup.Earvin "Magic" Johnson has always been HIV-positive.Tattoos have always been very chic and highly visible.They have been preparing for the arrival of HDTV all their lives.Rap music has always been main stream.Chocolate chip cookie dough ice cream has always been a flavor choice.Someone has always been building something taller than the Willis (née Sears) Tower in Chicago.The KGB has never officially existed.Text has always been hyper.They never saw the “Scud Stud” (but there have always been electromagnetic stud finders.)Babies have always had a Social Security Number.They have never had to “shake down” an oral thermometer.Bungee jumping has always been socially acceptable.They have never understood the meaning of R.S.V.P.American students have always lived anxiously with high-stakes educational testing.Except for the present incumbent, the President has never inhaled.State abbreviations in addresses have never had periods.The European Union has always existed.McDonald's has always been serving Happy Meals in China.Condoms have always been advertised on television.Cable television systems have always offered telephone service and vice versa.Christopher Columbus has always been getting a bad rap.The American health care system has always been in critical condition.Bobby Cox has always managed the Atlanta Braves.Desperate smokers have always been able to turn to Nicoderm skin patches.There has always been a Cartoon Network.The nation’s key economic indicator has always been the Gross Domestic Product (GDP).Their folks could always reach for a Zoloft.They have always been able to read books on an electronic screen.Women have always outnumbered men in college.We have always watched wars, coups, and police arrests unfold on television in real time.Amateur radio operators have never needed to know Morse code.Belarus, Moldova, Ukraine, Uzbekistan, Armenia, Latvia, Georgia, Lithuania, and Estonia have always been independent nations.It's always been official: President Zachary Taylor did not die of arsenic poisoning.Madonna’s perspective on Sex has always been well documented.Phil Jackson has always been coaching championship basketball.OzzyOsbourne has always been coming back.Kevin Costner has always been Dancing with Wolves, especially on cable.There have always been flat screen televisions.They have always eaten Berry BerryKix.Disney’s Fantasia has always been available on video, and It’s a Wonderful Life has always been on Moscow television.Smokers have never been promoted as an economic force that deserves respect.Elite American colleges have never been able to fix the price of tuition.Nobody has been able to make a deposit in the Bank of Credit and Commerce International (BCCI).Everyone has always known what the evening news was before the Evening News came on.Britney Spears has always been heard on classic rock stations.They have never been Saved by the BellSomeone has always been asking: “Was Iraq worth a war?”Most communities have always had a mega-church.Natalie Cole has always been singing with her father.The status of gays in the military has always been a topic of political debate.Elizabeth Taylor has always reeked of White Diamonds.There has always been a Planet Hollywood.For one reason or another, California’s future has always been in doubt.Agent Starling has always feared the Silence of the Lambs.“Womyn” and “waitperson” have always been in the dictionary.Members of Congress have always had to keep their checkbooks balanced since the closing of the House Bank.There has always been a computer in the Oval Office.CDs have never been sold in cardboard packaging.Avon has always been “calling” in a catalog.NATO has always been looking for a role.Two Koreas have always been members of the UN.Official racial classifications in South Africa have always been outlawed.The NBC Today Show has always been seen on weekends.Vice presidents of the United States have always had real power.Conflict in Northern Ireland has always been slowly winding down.Migration of once independent media like radio, TV, videos and compact discs to the computer has never amazed them.Nobody has ever responded to “Help, I’ve fallen and I can’t get up.”Congress could never give itself a mid-term raise.There has always been blue Jell-O.
- > Most learning curves start with formal learning where the learning experience is structured and PUSHED out to the audience. > Once the individual has a degree of competence they begin to learn on their own. In times past, a typical on-boarding timeframe was 9-12 months. > Now, with the technology we have today, people are learning faster by PULLING in information and enhancing and even creating their own learning experiences.
- Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTE0MTM3NDczNzIIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/NzM2ODI1NDQ2If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Who owns the learning content?
- How many training organizations use applications on a regular basis?How many of your employees are using these regularly?
- “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
- “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
- “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”