Convergence - pre, production, post, marketing and advertising

1. Convergence
Convergence refers to the merging ideas and different things together. This can
relate to the mixing of mass media tech, traditional media and digital media
into one. For example, a smartphone allows you to blend medias into one and
it allows for communication, photos and information to be all in one place.

2. Pre-production
Gantt Chart – this is a pre-production tool used to
help track tasks in a project, this is important as it
shows the overall timeline of when tasks will be
completed. Around 1910, Henry Gantt developed the
Gantt chart on paper and it’s developed overtime as
now it can be used online. Now it is available on
Blackbox devices.
work done on a product before full - scale production begins
Location recce – this is a pre-
production tool where you scout a
location and find any potential issues
which could arise during production.
This is important as it flags any
problems before the location is
decided on. It has developed over
time as now locations can be accessed
on google maps 3D mode. Now it is
available on Blackbox devices.
Shot lists - this is a pre-production tool which includes information like shot numbers, descriptions,
camera angles and more. They provide a detailed breakdown of all the shots that need to be captured
in the film. These are important as they help the production team stay organized and ensure all the
shots needed are captured. Now it is digital and people can access it from wherever they are. This links
to convergence as it can be opened on many different devices.

3. Production
Production refers to the process of
creating a film or video.
Watching content back instantly – this
is production tool allows any recording
of a video to be watched back as soon
as it is filmed. This is important as it is a
way to save time. This tool has
developed overtime as we used to need
to get the film developed to see if ay
changes needed to be made but now we
can instantly check. This links to
convergence as it can be accessed on
many devices efficiently.
Camera equipment – this production tool allows the
film producers to capture high quality clips. Different
camera equipment like lenses, tripods and stabilizers
allow the producers to capture smooth footage. This
has developed over time as now we can film in colour
and with sound. This links to convergence as now
people can access it from many different devices.
Cloud file – this is a production tool which allows the
producers to store all the projects film files online, tis is
important as it means that anyone can access it from
wherever at anytime. This has developed overtime as we
can now store films online and in the old days we weren’t
able too.

4. Post-production
This is the stage of production where they
edit visual and audio materials
Adobe – this is a post-
production tool which is used
for retouching, editing and
adding effects to images. This is
accessible on Blackbox devices
which saves time and money.
These software platforms
enable editing to be done
wherever and whenever
needed. This has changed as it
used to be that an editing studio
needed to be rented to edit but
now it can be done from home.
Sound effects – this is another post-production tool
which includes adding sounds like explosions or rain to
a video. This has developed over time as now there is a
selection of sound effects to add to a video which differ
from the frequency or loudness. This links to
convergence as sound effects can be accessed on
different devices.
Final Cut pro– this is another post-production tool which is
a video editing app used by film creators which allows them
to add colouring, audios ect, this is important to post
production as it allows for high quality resolution films to
be produced. This has developed over time as now the
editing can take place online. This links to convergence as
editors can access this post-production tool from wherever
they are to help assist the editing process.

5. Marketing and advertising
Identifying a customers needs and promoting a product / service which will meet them
Hashtags – this is a marketing and
advertising tool as it links to a singular
product/ service which helps to promote
the product to the consumer. This has
developed over time as hashtags can link
to a product online taking the consumer
straight to the website to purchase it. This
links to convergence as one the hashtag
can be shared on different social medias
and on different devices.
QR Code – this is a marketing and
advertising tool used to encourage
consumers to buy a product, this works by
seeing a code and scanning it with a device,
this links to convergence as the code may
be on a computer while the scanner may
be an iPhone. This has developed as QR
Codes can be printed and be placed online.
Social media platforms – these are more marketing and advertising tools which promote the said
product to consumers, this is done as influencers and the company create accounts to share how
the product works to encourage consumers to purchase the product. This has developed as
influencer marketing is a job new to the world. This links to convergence as the influencers use
various platforms which are on various devices