Asymmetric information in financial markets can lead to adverse selection and moral hazard problems. Adverse selection occurs before a transaction when one party has more information than the other. Moral hazard occurs after a transaction when the party with more information takes on more risk due to being insured. To address these issues, lenders can screen borrowers through application processes, credit checks, and monitoring loan usage. Borrowers can also signal their quality through collateral, investing their own funds, and accepting contractual obligations. Maintaining a good reputation further deters opportunistic behavior from borrowers.