NewLook International, Inc. Contractor Training Presentation discusses the specifics of concrete, how its made, how to prepare concrete, how to decorative concrete with concrete stains, and how to maintain concrete with NewLook's preparation products. Business development information, the available options within the decorative concrete industry and more are included in this comprehensive training program.
4. Certified NewLook Installer
Benefits
• Comprehensive and in-depth training and instruction from
qualified NewLook Representatives
– Marketing strategies
– Business development
– Advanced installation / faux finishing techniques
• On-going Technical Support
– Corporate
– Local Sales Reps
• Access to restricted business development information and
materials
5. Certified NewLook Installer
Benefits
• Sales leads
– Organic
– Architectural and commercial
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Access to restricted promotional campaigns
Company promotion on NewLook's website
Product price discount (during class)
Certified NewLook Installers do NOT legally
represent NewLook International, Inc., but are
authorized to use NewLook trademarks to promote
their business
6. The Obvious Benefits
• Fancy cars
• Free food at fancy restaurants
• Adoring fans
• International fame and recognition
7. Expectations of
Certified NewLook Installers
• Proactively promote NewLook’s system and brand in
your market
• Provide feedback to NewLook about technology
gaps, product issues, industry trends
• Re-read this presentation and included slide notes
• Thoroughly study NewLook technical information
and training material
• Apply what you learn; PLEASE use common sense
• When in doubt, ask.
8. Agenda
• Company History
• Understanding Concrete
• Preparation
• Decorative Concrete Options
• System Analysis
• Business Development
Company
Concrete
Preparation
DC Products
System
Biz Dev
9. Learning Objectives
• Understand the composite and inherent nature of
concrete and its implications for NewLook products
• Understand concrete preparation methods and when
each are appropriate
• Understand and evaluate various decorative
concrete options and their appropriate applications
• Understand the features, benefits and applications
of each NewLook product solution
• Learn how to build a successful installation business
using NewLook’s system of products
Company
Concrete
Preparation
DC Products
System
Biz Dev
10. Company History
Date
Event
1989
Jay Anderson; contractor and inventor
Bay Area, California
Identified technology gap in decorative concrete
Developed Concrete Color Stains™
Installed products using Newlook Systems, Inc.
Manufactured and distributed from west coast
2005
Relocated operations to Salt Lake City
Reorganized Management
Newlook International, LLC formed to market products
2006
Manufacturing and marketing firms combine to form NewLook
International, Inc.
2008
NewLook Australia is formed to distribute products down under
Company
Concrete
Preparation
DC Products
System
Biz Dev
11. International Business
• Domestic sales represent the majority of
NewLook’s business
• Strong international presence
– Australia and New Zealand
– Canada
– South America, e.g. Mexico
– Europe
Company
Concrete
Preparation
DC Products
System
Biz Dev
12. Partners & Customers
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Disneyland
Bank of America
Costco
Walt Disney World
Holiday Inn
Universal Studios
Six Flags
Marriott
The Ritz-Carlton
Sea World
Walmart
Santa Clara Convention
Smucker’s
Citibank
Company
Concrete
Preparation
DC Products
System
Biz Dev
13. A Compelling Reputation
• Hundreds of professional installers have
used NewLook’s systems to enhance the
image of millions and millions of square
feet of concrete since 1989
• Value-added, innovative architectural and
specialty decorative concrete solutions
• NewLook’s products fix the problems
created by alternative product solutions
Company
Concrete
Preparation
DC Products
System
Biz Dev
14. Understanding Concrete
• What is the unique nature of concrete?
• What can compromise the structural
integrity of concrete?
• *What implications does this have for your
use of NewLook’s product system?
Company
Concrete
Preparation
DC Products
System
Biz Dev
15. Concrete Ingredients
• Cement (Portland cement)
– Ground limestone (calcium)
– Clay
– Sulfate minerals (gypsum)
• Fly ash (a by-product of coal)
• Aggregate, crushed rocks (e.g. limestone,
granite, sand)
• Water
• Chemical admixtures
Company
Concrete
Preparation
DC Products
System
Biz Dev
17. Hydration Process
• The process of forming cement paste by
combining water and cementitious material
– Less water = stronger cement
– More water = more free-flowing slump
• Chemical hydration reaction
– Bonding of sand and gravel particles
– Ca3SiO5 + H2O → (CaO)·(SiO2)·(H2O)(gel) + Ca(OH)2
Company
Concrete
Preparation
DC Products
System
Biz Dev
18. Concrete Aggregates
• Sand and gravel
• Crushed stone
• Decorative stones for
“exposed aggregate”
– Quartzite
– River stones
– Crushed glass
Company
Concrete
Preparation
DC Products
System
Biz Dev
19. Chemical Admixtures
• Accelerators speed up hydration (hardening)
– CaCl2 = Calcium Hydroxide
– NaCL = Sodium Chloride
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Retarders (e.g. sugar) slow down hydration
Air entrainments reduce freeze-thaw damage
Plasticizers increase workability
Pigments (integral) change color
Corrosion inhibitors minimize metal corrosion
Bonding agents bond old and new concrete
Company
Concrete
Preparation
DC Products
System
Biz Dev
20. Workability
• The ability to properly fill a mold or form
with fresh (“plastic”) concrete mix using
vibration and without compromising quality
• Depends on:
– Water content
– Aggregate
– Chemical admixtures
– Climate, weather
• Measured using ASTM C 143 Slump Test
Company
Concrete
Preparation
DC Products
System
Biz Dev
21. Curing Requirements
• Need moist, humid, controlled
environment
• Hydration is critical during first 3 days
• Avoid freezing or overheating
• Can test concrete strength after 28 days
• Strength increases up to 3 years
Company
Concrete
Preparation
DC Products
System
Biz Dev
22. Curing Issues
• Proper curing dictates concrete strength
and hardness, low permeability and fewer
cracks
• Improper curing causes scaling, reduced
strength, poor abrasion resistance and
cracking
Company
Concrete
Preparation
DC Products
System
Biz Dev
23. Scaling & Cracking Concrete
Company
Concrete
Preparation
DC Products
System
Biz Dev
24. Spalling / Scaling
Gray cement underneath the chip
indicates the stain did not fail
Company
Concrete
Preparation
DC Products
System
Biz Dev
25. Concrete Properties
• High compressive strength (ASTM C1074)
• Low tensile strength (ASTM C1583)
• Constant elasticity at low stress levels (ASTM
C580)
• Elasticity decreases at high stress levels
(ASTM C580)
• Low coefficient of thermal expansion
• Prone to creeping (ASTM C512)
Company
Concrete
Preparation
DC Products
System
Biz Dev
26. Sustainability Issues
• Concrete is a primary producer of Carbon
Dioxide (CO2), creating greenhouse gases
• Surface runoff causes heavy erosion and
carries pollutants into natural resources
• Urban Heat Island Effect
– Metropolitan areas are significantly warmer
than rural areas
– Solution: light-colored concrete reflects 50%
more light
Company
Concrete
Preparation
DC Products
System
Biz Dev
27. Heat Island Effect
HIE Problems
Solution Benefits
• Metropolitan areas are
significantly warmer than
rural areas
• Concrete, asphalt absorbs
solar heat
• Pavement comprises
30-40% of most city surface
areas
Company
Concrete
Preparation
• Light-colored concrete
reflects 50% more light
• Reduce average ambient
temperature
• 10-30% increased night time
visibility
• Less A/C = energy savings
DC Products
System
Biz Dev
29. Concrete Degradation
• Bacterial corrosion
• Physical damage
• Thermal damage
• Radiation damage
Company
Concrete
Preparation
DC Products
System
Biz Dev
30. Concrete Degradation
• Aggregate expansion
• Reinforcement bar corrosion
• Chemical damage
– Carbonation
– Chlorides
– Sulfates
– Leaching
– Decalcification
– Sea water
Company
Concrete
Preparation
DC Products
System
Biz Dev
33. Overcoming Degradation
• Concrete pavement restoration (CPR) and
Concrete pavement preservation (CPP):
– Slab stabilization
– Joint and crack sealing
– Diamond grinding
– Dowel bar retrofit
– Cross-stitching
– Full-depth repairs
– Partial-depth repairs
• ICRI standardization of repair
Company
Concrete
Preparation
DC Products
System
Biz Dev
34. Concrete Section Recap
(We Just Answered These Q’s)
• What is the unique nature of concrete?
• What can compromise the structural
integrity of concrete?
• What implications does this have for
NewLook’s product system?
Company
Concrete
Preparation
DC Products
System
Biz Dev
35. Understanding Preparation
• Why is preparation so critical?
• What methods are used to prepare
concrete for NewLook products?
Company
Concrete
Preparation
DC Products
System
Biz Dev
36. “Give me six hours to chop down a
tree, and I will spend the first four
hours sharpening the axe.”
~ Abraham Lincoln
Company
Concrete
Preparation
DC Products
System
Biz Dev
37. Preparation Requirements
• All decorative concrete systems, including
NewLook, require very thorough
preparation
• The specific method will depend on the
specific concrete properties
• Improper preparation may cause NewLook
stains to fail – DO NOT CUT CORNERS!
Company
Concrete
Preparation
DC Products
System
Biz Dev
38. Preparation Methods
• Pressure washing
• Acid washing
– Muriatic acid (HCl)
– Cleans and profiles
• Profiling and etching
– Opens pores
– Increases abrasion for material penetration
• Densifiers
– Increases density of substrate
– Used with NewLook’s Polishing System
• Concrete Repair
Company
Concrete
Preparation
DC Products
System
Biz Dev
39. Pressure Washing
• The minimum preparation method for NewLook
Concrete Color Stains
• Additional preparation may be required depending on
the concrete properties
• Pressure washer recommendations:
– 3,000 psi minimum
– 4 gallons of water per minute
– 15° - 25° fan tip
• Maintain a consistent distance (6”-8”) from the surface
• Cover EVERY square inch!
• Use mop and wet vac indoors
Company
Concrete
Preparation
DC Products
System
Biz Dev
44. Densifiers
• Used to prepare and strengthen the structural
integrity of green or existing concrete
• Reduce the potential for freeze-thaw damage,
shrinkage cracking, carbonation, efflorescence,
and rebar corrosion caused by salts and moisture
penetration
• Used to winterize concrete
• Improve wear resistance
• NanoSet™ Densifier strengthens the bond
between NewLook stains and treated concrete
Company
Concrete
Preparation
DC Products
System
Biz Dev
45. Acid Washing
• Acid washing helps remove soil, contaminants,
deteriorated cement
• Avoid using highly corrosive, caustic and volatile acid
solutions like muriatic acid (HCl), which change the
concrete texture
• Residue MUST be thoroughly removed and cleaned with
a pressure washer or suitable alternative before installing
NewLook stains
• Use a mop and wet vac indoors
• New concrete up to four (4) years old should be cleaned
using EcoAcid™
Company
Concrete
Preparation
DC Products
System
Biz Dev
46. International Concrete
Repair Institute (ICRI)
• Standardize repair and preparation
guidelines
• Mission: to be a leading resource for
education and information to improve the
quality of repair, restoration, and protection
of concrete and other structures in
accordance with consensus criteria
Company
Concrete
Preparation
DC Products
System
Biz Dev
47. ICRI: Nine Concrete Surface
Profile (CSP) Configurations
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CSP 1 – acid etched
NewLook
Recommended
CSP 2 – grinding
CSP 3 – light shot blast
CSP 4 – light scarification
CSP 5 – medium shot blast
CSP 6 – medium scarification
CSP 7 – heavy abrasive blast
CSP 8 – scabbled
CSP 9 – heavy scarification
Company
Concrete
Preparation
DC Products
System
Biz Dev
48. ICRI: Preparation Method
Selection Process
1. Determine project objectives and project
requirements
A.
B.
C.
D.
Substrate condition
Property owner requirements
Material requirements
Application conditions
2. Establish performance priorities
3. Evaluate surface preparation methods
Company
Concrete
Preparation
DC Products
System
Biz Dev
49. Profiling & Etching
• NewLook stains must be able to penetrate the concrete
• Chemical solutions
– Chemical decomposition of cement
– Open the pores of dense, hard-troweled surfaces using
QuickEtch™
• Mechanical processes
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Shot blasting
High pressure water blasting (hydro blasting)
Scabbling
Scarifying
Grinding
Company
Concrete
Preparation
DC Products
System
Biz Dev
50. Chemical Etching
• Chemically profile the concrete surface to
open the pores of dense and hard
troweled concrete
• QuickEtch™ is more aggressive than
EcoAcid and a safer, more eco-friendly
alternative to harsh acids like muriatic
• Use NewLook QuickEtch to achieve a
surface profile of CSP 1 or 2
Company
Concrete
Preparation
DC Products
System
Biz Dev
51. Grinding
• Removal depth: 1/16 to 1/18 inch
• Pattern
– random, evenly distributed craters around coarse
aggregate with orange peel texture
• Profile: ICRI CSP 2-6
• Limitations
– Can cause micro-cracking, which reduces bond
strength
– Post-preparation needed to eliminate micro-fractures
Company
Concrete
Preparation
DC Products
System
Biz Dev
53. Shot Blasting
• Removal depth: 10 mils to 1/4th inch (6 mm)
• Pattern
– As depth increases, the shape and size of coarse
aggregate is exposed
• Profile: ICRI CSP 2 – 8
• Limitations
– Generates debris containing shot, contaminants
and materials being removed, which must be
cleaned from the surface
Company
Concrete
Preparation
DC Products
System
Biz Dev
55. Ice Blasting
• Soft, dry ice accelerated at supersonic speeds
• Mini-explosion on surface lifts & breaks up coatings
– Non-abrasive, non-flammable
– Environmentally friendly
– Approved for food industry
• Demo video: http://www.youtube.com/watch?v=N4vCJSRsKtw
• Demo video: Modern Marvels
Company
Concrete
Preparation
DC Products
System
Biz Dev
56. ASTM Preparation Standards
ASTM
Test Description
ASTM F 609
Slip Index Testing
ACI 503R
Use of Epoxy Compounds with Concrete
ASTM D 4260
Standard Practice for Acid Etching
ASTM D 4262
Test Methods for pH for Chemically Cleaned or Etched
Concrete Surfaces
ASTM D 4263
Test Method for Indicating Moisture in Concrete by the Plastic
Sheet Method
ASTM D 4259
Standard Practice for Abrading Concrete
ASTM D 4258
Standard Practice for Surface Cleaning Concrete for Coating
Company
Concrete
Preparation
DC Products
System
Biz Dev
57. Preparation Recap
(We Just Answered These Q’s)
• Why is preparation so critical?
• What methods are used to prepare
concrete for NewLook products?
Company
Concrete
Preparation
DC Products
System
Biz Dev
59. Understanding
Decorative Concrete Options
• What decorative concrete options are
available?
• What are some of the advantages and/or
limitations of each?
• What is the appropriate application for
each option?
Company
Concrete
Preparation
DC Products
System
Biz Dev
60. Decorative Concrete Options
New Construction
Existing Concrete
Stamping
Stains
Form Liner
Concrete dyes
Integral Colorants
Epoxy & tinted sealers
Color Hardeners
Polishing systems
Engraving
Overlays & Micro-topping
Company
Concrete
Preparation
DC Products
System
Biz Dev
61. Stamping
• Rubber stamps impressed into wet concrete
leave a design or textured imprint
• Manufactured from molds created from authentic
stone or wood textures
• Release agents (liquid or powder) used to keep
stamps from sticking to concrete surface
Limitations
• Prone to scratches and discolorations
• Difficult to fix improperly placed impressions of relief
• Typically require antique color release to enhance the impressions
Company
Concrete
Preparation
DC Products
System
Biz Dev
63. Form Liner
• Unique designs cast using urethane mold
• Ideal for retaining walls, building exteriors and
bridges
• Synthetic liquid rubber mold design sculpted
from clay, wax or polyurethane
• Once concrete is set, the mold is stripped
leaving a permanent design texture
Limitations
• Can be expensive to customize
• Liners have limited use up to 100 pours depending on liner material
Company
Concrete
Preparation
DC Products
System
Biz Dev
65. Integral Colorants
• Color material (e.g. liquid or natural iron oxide) is
blended with the concrete mix to color the aggregate,
cement and sand
• Tech advancements include synthetic primary pigments
(SYPP) or portion controlled colorants (PCC)
Limitations
• 10% to 30% more than gray concrete
• Difficult to control color consistency through separate pours
• Pigment dust causes severe respiratory problems and environmental damage
• Color hues can be subtle and less intense than NewLook stains
• Pigments generally fade over time
• Iron oxide pigments can cause efflorescence and alkali discoloration
Company
Concrete
Preparation
DC Products
System
Biz Dev
67. Color Hardeners
• Dry shake powder pigments broadcasted on new
concrete surface and then troweled
• Blend of pigments, finely graded silica sand and
Portland cement
• Used on stamped concrete
Limitations
• Horizontal surfaces only
• Messy application process
• Difficult to control color variability
• Bio-hazard; harmful if inhaled
• Cannot use indoors
• Unpredictable in windy conditions
• No technology advancement in decades
Company
Concrete
Preparation
DC Products
System
Biz Dev
69. Concrete Dyes
• Transparent, penetrating colorants
• Smaller particle than acid or acrylic stains
• Sprayed onto existing concrete
Limitations
• Impossible to remove color
• Penetrates quickly, leaving no room for error
• Must be sealed
• Non UV-stable; used indoors only
• Caustic compounds can cause environmental damage
• Variations and inconsistent colors
• Transparency shows discolorations
Company
Concrete
Preparation
DC Products
System
Biz Dev
70. Acid (Reactive) Stains
• React chemically with calcium hydroxide in concrete
forming a permanent chemical bond
• Create environmental hazard
• Must ventilate indoors
• Inorganic metallic salts dissolve in acidic solution
• Commonly used corrosive, caustic chemicals:
– Hydrochloric acid
– Iron chloride
– Sodium bicarbonate
• Applied to concrete with a sprayer, brush, or roller
• Concrete pH must be neutralized before sealing
Company
Concrete
Preparation
DC Products
System
Biz Dev
71. Acid (Reactive) Stain Limitations
Limitations
• Very limited color range
• Extremely unpredictable colors
• Color variations and inconsistencies caused by each unique concrete slab
• Difficult to remove color
• Penetrates and reacts quickly, leaving no room for error
• Color must be sealed
• Volatile organic compounds (VOCs) cause environmental damage
• Must ventilate indoor areas
• Transparency shows discolorations
• Concrete pH must be neutralized
• Exterior surfaces do not color as well as interior because of leached mineral
content
• Messy installation and neutralization process
Company
Concrete
Preparation
DC Products
System
Biz Dev
73. Water-Based Stains
• Non-reactive stains are tinted coatings, sealers, or dyes that
mechanically, not chemically, bond to the concrete
• No chemical reaction with concrete = reliable color
• Either fill concrete pores (penetrating) or produce a colored film
or coating (e.g. paint, sealers)
• Various bases:
– Polymer-modified
– Acrylic (most water-based stains are acrylic-based)
– Epoxy
• Opaque and translucent finishes
• Tools used to install depends on base and desired effect
• NewLook Concrete Color Stains are penetrating, polymermodified stains that do not change the texture or create a film
Company
Concrete
Preparation
DC Products
System
Biz Dev
74. Water-Based Stains
Advantages
Limitations
• Either low or no VOC content;
environmentally friendly
• Consistent colors; can replicate acid
stain finishes or marble
• Broad, full spectrum of colors
• Vibrant colors
• Opaque and translucent finishes
• Colors can be mixed like paints
• Safe to apply without ventilation or
protective clothing
• Some do not require sealers
• Interior and exterior applications
Company
Concrete
Preparation
• Multi-components require specific
mixing procedures
• Installation procedures can be
relatively unfamiliar
DC Products
System
Biz Dev
76. Overlays & Micro-Toppings
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Cementitious topping resurface, re-decorate, renovate and texturize
Date back to the 1960s
Various Types of Overlays:
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•
Stampable
Microtoppings & skim coats
Spray-down systems
Self-leveling
Epoxy terrazzo toppings
Technology advancements include polymer, acrylic resins
Advantages
Limitations
• Cost effective alternative to replacing
concrete
• Can be applied thinly or thickly
• Can incorporate integral colorants
Company
Concrete
Preparation
• Failure to prep the surface results in
delamination and bonding issues
• Not all existing surfaces can be
resurfaced using overlayments
DC Products
System
Biz Dev
78. Epoxy & Tinted Sealers
• Applied over coatings and cementitious surfaces to seal
and protect
• Some epoxies are colored with concentrated pigment
• Both solvent- and water-based sealers can be tinted with
color pigments
• Finely dispersed metallic pigments in water
Advantages
Limitations
• Available in a range of finishes, from
matte to gloss
• Both color and abrasion resistant
protection
• Translucent effect
Company
Concrete
Preparation
• Cannot be sprayed
• Must be stripped for future
maintenance or resurfacing
applications
• Not permanent
DC Products
System
Biz Dev
79. Epoxy & Tinted Sealers
Company
Concrete
Preparation
DC Products
System
Biz Dev
80. Polishing
• Polish most concrete surfaces using mechanical
diamond pads of increasing grit
• Wet and dry polishing techniques
• Multiple stages using successive grit pads
• Grit ranges from 6 to 8500; average 800
• Hardener / densifier added to help concrete hold
an 1800 to 3600 grit shine
• Use nano pigments for colorants
Company
Concrete
Preparation
DC Products
System
Biz Dev
81. Polishing
Advantages
Limitations
• Create a permanent glossy finish
• Ideal for industrial, architectural
projects
• Enhances aggregate appearance
• Excellent longevity and performance
• Easy to maintain
• Radiate heat and store solar energy
• Sustainable flooring alternative
• Will NOT harbor mold, mildew, dust
mites and other allergens
• Impervious to humidity and moisture
damage
• Applicable to virtually all structurally
sound concrete floors
• Must be profiled when resurfacing or
staining with NewLook stains
• Relatively involved installation
process
• Messy clean up (wet polishing)
• Can be slippery (liability)
Company
Concrete
Preparation
DC Products
System
Biz Dev
83. Engraving
• Cut lines and grooves into existing concrete
surfaces using an angle grinder or specialty
cutting tools
• Create geometric shapes, patterns, designs
• Residential and commercial applications
Limitations
• Time consuming process compared with alternative design methods
• Freestyle patterns difficult to achieve
Company
Concrete
Preparation
DC Products
System
Biz Dev
85. Concrete Décor Options Recap
(We Just Answered These Q’s)
• What decorative concrete options are
available?
• What are some of the advantages and/or
limitations of each?
• What is the appropriate application for
each option?
Company
Concrete
Preparation
DC Products
System
Biz Dev
86. Learning Objectives Recap
• Concrete is a complicated animal, comprised
of unique ingredients that must be mixed and
poured correctly
• Concrete preparation is critical and must be
done properly when installing decorative
concrete products
• While each decorative concrete option has its
own advantage and disadvantages, NewLook
products have clear and compelling
competitive advantages
Company
Concrete
Preparation
DC Products
System
Biz Dev
88. NewLook Product System
• The ORIGINAL Concrete Color Maintenance
System since 1989
– Proven product system of specialty solutions
– Millions and millions of concrete decorated
– Used both domestically and internationally
• Complete, comprehensive specialty system
– Preparation solutions
– Beautification and restoration solutions
– Maintenance solutions
– Sundry tools
Company
Concrete
Preparation
DC Products
System
Biz Dev
89. Preparation Solutions
• Concrete Degreaser
• NanoSet Densifier
• EasyStrip 1000
• EasyStrip 2000
• EcoAcid
• QuickEtch
Company
Concrete
Preparation
DC Products
System
Biz Dev
90. Concrete Degreaser
• Heavy-duty degreaser
• Concentrate formula; dilute with water
• Removes grease, oil, transmission fluid,
adhesives, soil, other foreign substances
• Will not remove black mastic adhesive
• Coverage: 200 sf per gallon
• Packaging: 1 gallon and 5 gallon
• Brush and scrub
Company
Concrete
Preparation
DC Products
System
Biz Dev
92. NanoSet Densifier
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•
•
•
•
•
•
Blend of inorganic polymers
Nano-sized silica particles; deep surface penetration
Used to polish concrete as part of NanoSet Polishing System
Concentrate formula; dilute with water
“Winterizes” concrete; improves wear resistance
Creates extremely hard, dense surface
Improves bond between NewLook stains and treated concrete
surface
• Reduces potential for freeze-thaw damage, shrinkage
cracking, carbonation, efflorescence and rebar corrosion
Company
Concrete
Preparation
DC Products
System
Biz Dev
93. NanoSet Installation
•
•
•
•
Spray on liberal amount
Do not brush
Completely saturate concrete
Allow material to penetrate and dry
(approximately 20 to 40 minutes)
• Thoroughly pressure-wash & clean any dried
residue
• Mix 1 part NanoSet Densifier with 4 parts water
• Coverage: Approx. 300 – 600 sf / diluted gallon
Company
Concrete
Preparation
DC Products
System
Biz Dev
95. EasyStrip 1000 & 2000
• Biodegradable, water-based coating and paint
remover
• Features and benefits:
–
–
–
–
–
–
–
Non-flammable
Does not affect glass or plexiglass
Contains no TAPs or HAPs
Can be used on vertical or horizontal sufaces
Easy clean-up
Non-ozone depleting / low odor
Easily sprayed with standard equipment
Company
Concrete
Preparation
DC Products
System
Biz Dev
96. EasyStrip 1000 & 2000
• Coverage: 50 – 100 sf per gallon
• Available in 1 gallon, 5 gallon & 55 gallon
EasyStrip 1000 Applications
Paint; acrylic-based coatings
Most sealers
Non-acid stains
Urethanes
Lacquers
Latexes
Varnishes
Company
Concrete
Preparation
EasyStrip 2000 Applications
Epoxies
Urethanes
Lead-based architectural coatings
Powder coatings
High performance coatings
DC Products
System
Biz Dev
98. EcoAcid
•
•
•
•
•
•
Water-based; non-corrosive
Cleans surfaces and lightly etches
Non-fuming alternative to harsh acids
Environmentally-friendly, non-toxic
Not as aggressive as QuickEtch
Used to wash green/new concrete (up to 4
years old)
Company
Concrete
Preparation
DC Products
System
Biz Dev
99. EcoAcid
• Coverage: 200 sf per gallon
• Packaging
– 16 oz.
– 1 gallon
– 5 gallon
– 55 gallon
• Brush on and allow do not allow material
to dry. Re-emulsify if needed
Company
Concrete
Preparation
DC Products
System
Biz Dev
101. QuickEtch
• Biodegradable etching compound
• Profiles both green and mature concrete
• Profile depth is same as muriatic acid with 80%
less odor and more uniform etch
• Safe alternative to muriatic acid
• Easily wash residue
• No neutralization required
• Gel form has no dust compared to
sandblasting or grinding
Company
Concrete
Preparation
DC Products
System
Biz Dev
102. QuickEtch
• Coverage: 50 – 100 sf per gallon
• Packaging:
– 1 gallon
– 5 gallon
– 55 gallon
• More aggressive profile than EcoAcid
• Not to be used as a cleaning solution
• Brush on and allow do not allow material to dry.
Re-emulsify if needed
Company
Concrete
Preparation
DC Products
System
Biz Dev
104. Beautification & Revitalization
• Concrete Color Stains
–
–
–
–
–
–
Solid Color Stain
CoolStain
Translucent Color Enhancer
Designer Series Enhancer
Color Additive Booster
Clear 32
Company
Concrete
Preparation
DC Products
System
Biz Dev
105. Beautification & Revitalization
• NanoSet Polishing System
– NanoSet Densifier
– NanoSet Color
– NanoSet Cleaner
– NanoSet Protector
Company
Concrete
Preparation
DC Products
System
Biz Dev
106. The ORIGINAL
Solid Color Stain
• Polymer-modified, waterbased stain
• Non-acid (non-reactive
• Non-acrylic; NOT a paint
• 80 standard colors
• Penetrating and
breathable finish
• Used on existing concrete
• Color matching available
• No sealer required
Company
Concrete
Preparation
• Completely opaque
(solid) finish
• Leaves a natural-looking
finish
• Restore previously
colored concrete
• Rejuvenate old, tiredlooking concrete
• Very user-friendly and
forgiving solution
DC Products
System
Biz Dev
107. Solid Color Stain
• Coverage
– Large kit (32 oz) covers approx. 350 sf twice
– Small kit (4 oz) covers approx. 45 sf twice
• Packaging: 4-part kit; Bottles A, B, C & D
• Must use NewLook Applicator Brush
• 3 easy commandments of installation
1. Mix properly and thoroughly
2. Keep the product aggitated
3. Rebroom as it dries
• Must use NewLook Applicator Brush
Company
Concrete
Preparation
DC Products
System
Biz Dev
109. How to Mix the Solid Stain
(click to begin video)
Company
Concrete
Preparation
DC Products
System
Biz Dev
110. How to Install the Solid Stain
(click to begin video)
Company
Concrete
Preparation
DC Products
System
Biz Dev
111. CoolStain
• Solid, opaque finish
• Patent-pending formula
• Polymer-modified, waterbased stain
• Infrared reflective
properties reduce surface
temperature by 17° to 50°
• Penetrating and
breathable
• Non-acid (non-reactive),
non-acrylic
Company
Concrete
Preparation
•
•
•
•
•
No sealer required
NOT a paint
Used on existing concrete
Completely opaque
Leaves a natural-looking
finish
• Restore previously
colored concrete
• Rejuvenate old, tiredlooking concrete
• Color matching available
DC Products
System
Biz Dev
112. CoolStain Benefits
• Cooler to walk on during hot
summer months
• Improves solar reflectivity
• Increases infrastructural
energy efficiency
• Lowers energy absorption,
which reduces heat emission
• Reduces Heat Island Effect
• Qualifies for LEED points
Company
Concrete
Preparation
• Perfect for:
– Pool decks
– Theme parks
– Fitness centers
– Patios
– City parks
– Schools
– Water parks
– Civic centers
– And much more!
DC Products
System
Biz Dev
113. CoolStain
• Coverage
– Large kit (32 oz) covers approx. 350 sf twice
– Small kit (4 oz) covers approx. 45 sf twice
• Packaging: 3-part kit; Bottles A, B & C
• 3 Commandments of installation
1. Mix properly and thoroughly
2. Keep the product aggitated
3. Rebroom as it dries
• Must use NewLook Applicator Brush
Company
Concrete
Preparation
DC Products
System
Biz Dev
115. Translucent Color Enhancer
•
•
•
•
•
•
•
•
•
•
Polymer-modified, water-based stain
Semi-transparent; non-opaque
Non-acid (non-reactive), non-acrylic
NOT a paint
80 standard colors
Penetrating and breathable
Used on existing concrete and Solid Color Stain
Antique stamped textures or faux finish
Color matching available
Must be sealed
Company
Concrete
Preparation
DC Products
System
Biz Dev
116. Translucent Color Enhancer
• Coverage
– X-Large kit (32 oz) covers 600-1200 sf
– Large kit (16 oz) covers 300-600 sf
– Small kit (4 oz) covers 75-150 sf
– Sample size (2 oz) covers 35-45 sf
• Packaging: 3-part kit; Bottles A, B & C
• Install with brush, roller, spray (HVLP)
Company
Concrete
Preparation
DC Products
System
Biz Dev
119. Designer Series Enhancer
• Translucent Color Enhancer with greater color
intensity
• Concentrated pigment
• 80 standard colors; color matching available
• Polymer-modified, water-based stain
• Semi-transparent, non-reactive, and penetrating
• Used to faux finish and replicate the effects of
acid stain or marble
• Must be sealed
Company
Concrete
Preparation
DC Products
System
Biz Dev
120. Designer Series Enhancer
• Coverage
– X-Large kit (32 oz) covers 600-1200 sf
– Large kit (16 oz) covers 300-600 sf
– Small kit (4 oz) covers 75-150 sf
• Packaging: 3-part kit; Bottles A, B & C
• Install with brush, roller, spray (HVLP)
Company
Concrete
Preparation
DC Products
System
Biz Dev
123. Color Additive Booster
• Concentrated pigment added to
Translucent Color Enhancer to intensify
the color hue
• Effectively creates a Designer Series
Enhancer when 16 oz are added to a large
size (16 oz) traditional Enhancer
• 80 standard colors
• Available in 2 oz bottles
Company
Concrete
Preparation
DC Products
System
Biz Dev
124. Clear 32
• Polymer-modified, water-based “stain”
• No color; crystal clear transparency
• Used as a “primer” instead of Solid Color
Stain when antiquing with Enhancer
• Can be used over Concrete Color Stains as
superficial layer, but it is NOT A SEALER
• Can be used with NewLook Slip-Resistant
Grit for greater traction
Company
Concrete
Preparation
DC Products
System
Biz Dev
125. Clear 32
• Coverage
– X-Large kit (32 oz) covers 600-1200 sf
– Large kit (16 oz) covers 300-600 sf
– Small kit (4 oz) covers 75-150 sf
• Packaging: 3-part kit; bottles A, B & C
• Install with NewLook Applicator Brush
Company
Concrete
Preparation
DC Products
System
Biz Dev
126. WallStain
•
•
•
•
•
•
•
Single component concrete stain
Designed for vertical applications
Non-yellowing acrylic emulsion stain
Designed to color, seal and protect
Cures to matte-satin finish
Resists stains, UV, abrasion, chemicals
Will minimize hairline cracking, dusting and
spalling
Company
Concrete
Preparation
DC Products
System
Biz Dev
127. WallStain
• Coverage: 300 sf per gallon
• Packaging
– 1 gallon
– 5 gallon
– 55 gallon
• Currently 8 colors available
• Color matching available
Company
Concrete
Preparation
DC Products
System
Biz Dev
129. Deck Armor Wood Stain
•
•
•
•
•
•
•
Environmentally-friendly
Single component, water-based wood deck stain
Concentrated formula; dilute with water
Low build, maintainable stain
Water-repellent, mold and fungus resistant
Does not change wood texture
Will not turn black or gray with aging and
exposure to sunlight
Company
Concrete
Preparation
DC Products
System
Biz Dev
130. Deck Armor Wood Stain
• Coverage depends on dilution ratios
– 2:1 water to stain covers 100 sf per gallon
– 5:1 water to stain covers 500 sf per gallon
– Do not dilute more than 8:1
• Packaging
–
–
–
–
4 oz
16 oz
32 oz
1 gallon
• Apply with a NewLook Applicator Brush, garden sprayer
or HVLP sprayer
Company
Concrete
Preparation
DC Products
System
Biz Dev
131. Deck Armor Wood Stain
After
Before
Company
Concrete
Preparation
DC Products
System
Biz Dev
132. Maintenance & Protective
Solutions
• NanoSet™ Protector
• NanoSet™ Cleaner
• Concrete Maintenance Sealer™
• Co-Lock Sealer
• 100% Epoxy
• Concrete Cleaner
Company
Concrete
Preparation
DC Products
System
Biz Dev
133. NanoSet Protector
• Penetrating sealer and finishing conditioner
• Enhances and conditions polished concrete
• Introduces additional silica into substrate
• Creates a thin, clear polymer layer for protection
against mild acids, chemicals, soil, etc.
• Burnished at high speeds for sustainable shine
Company
Concrete
Preparation
DC Products
System
Biz Dev
134. NanoSet Protector
• Coverage: approximately 2,000 square feet per
diluted gallon
• Packaging:
– 1 gallon
– 5 gallon
• Install with a micro fiber pad and burnish
at high speeds
Company
Concrete
Preparation
DC Products
System
Biz Dev
135. NanoSet Cleaner
• Combines cleansing action with the strength of
suspended-silica
• Water-based, non-corrosive cleaner
• Helps remove surface contaminants
• Fortifies and helps protect polished concrete
• Introduces additional silica into polished substrate
• Concentrate formula; dilute with water
Company
Concrete
Preparation
DC Products
System
Biz Dev
136. NanoSet Cleaner
• Packaging
– 1 gallon
– 5 gallon
• Add approximately 8 oz. of Cleaner to 1
gallon of water
• Include in auto scrubbing machines as
part of regular building maintenance
Company
Concrete
Preparation
DC Products
System
Biz Dev
137. Concrete Maintenance Sealer
•
•
•
•
•
Single component, high-quality polymer sealer
Fast evaporating solvents
Use over Concrete Color Stains
Dries quickly; great abrasion & chemical resistance
Water resistant; will not delaminate with exposure to
chlorine
• Does not need to be stripped or removed before
future maintenance applications of Concrete Color
Stains
• Environmental regulation compliant: VOC < 100 g/L
Company
Concrete
Preparation
DC Products
System
Biz Dev
138. Concrete Maintenance Sealer
• 25% solids content; VOC < 100 g/L
• Coverage: 250 – 350 sf per gallon
• Packaging
– 1 gallon
– 5 gallon
– 55 gallon
• Gloss finish
Company
Concrete
Preparation
DC Products
System
Biz Dev
139. Concrete Cleaner
• High-quality, multi-purpose cleaner and degreaser
• Concentrate form; can be diluted with water to
remove grease, oil, adhesive, dirt, food, soot, etc.
• Contains a powerful, natural vegetable-source
solvent
• Safe and biodegradable
• Used to effectively clean surfaces stained with
Concrete Color Stains
Company
Concrete
Preparation
DC Products
System
Biz Dev
140. Concrete Cleaner
• Coverage: 200 sf per gallon
• Packaging
– 1 gallon
– 5 gallon
• Apply with a NewLook
Applicator Brush
• Rinse thoroughly
Company
Concrete
Preparation
DC Products
System
Biz Dev
141. NewLook Slip-Resistant Grit
• Micronized polymer
• Creates textured surface without irritating sharp edges
• Lightweight, clear spheres suspend easily in NewLook
sealers and Clear 32
• Puts “bite” on concrete surfaces
• Wears longer, easier to walk on
• Will not affect topcoat color
• Add 3.5 oz to 1 gallon of stain, paint or sealer
• Mix well; broadcast on surface and apply with a roller
• Do not re-roll wet areas.
Company
Concrete
Preparation
DC Products
System
Biz Dev
142. Sundry Tools
•
•
•
•
•
•
•
NewLook Applicator Brush
Sample Boards
Color Chip Fan Deck
NewLook Skid-Resistant Grit
Absorbent
Color Helper
Mixers
Company
Concrete
Preparation
DC Products
System
Biz Dev
143. NewLook Applicator Brush
• The most effective tool for installing NewLook
products, especially the Concrete Color Stains
• The ONLY applicator brush warranted by NewLook
• Orange, soft, flag-tipped bristles
• Sizes
– 4” round
– 8” long
– 10” long
– 18” long
– 24” long
Company
Concrete
Preparation
DC Products
System
Biz Dev
144. NewLook Sample Boards
• Used to demonstrate color and design
samples of Concrete Color Stains
• Proprietary NewLook micro-topping
• Flexible, 1/8 inch thick
• 22”x22” non-colored cementitious board
Company
Concrete
Preparation
DC Products
System
Biz Dev
145. Color Chip Fan Deck
• All 80 standard colors
• Used to help even the most indecisive
customers select a stain color
• All standard colors are the same price
Company
Concrete
Preparation
DC Products
System
Biz Dev
146. Liquid Waste Absorbent
• Environmentally friendly means of
disposing excess liquid waste
• Contains liquid spills
• Packaging
– 2.5 oz bag (1/2 gallon)
– 5 gallon (95 gallons)
Company
Concrete
Preparation
DC Products
System
Biz Dev
147. Color Helper
• Matches the right color or combination for
integral or stains to the property owner’s
color desires
• Measures color hue
• Multi-brand color match
Company
Concrete
Preparation
DC Products
System
Biz Dev
148. Mixing Paddles
• Used to mix Concrete Color Stains
• Use a small bristle brush to thoroughly
break up powder pigments
• Sizes
– Small
– Large
Company
Concrete
Preparation
DC Products
System
Biz Dev
149. NewLook Product Applications
Commercial
• Civic centers
• Municipal property
• Warehouse floors
• Convention centers
• Theme / water parks
• Hotels
• Public swimming pools
• Restaurants
• Shopping centers
Company
Concrete
Preparation
Residential
•
•
•
•
•
•
•
•
•
Driveways
Walkways
Patios
Stairs
Pool decks
Garage floors
Basement floors
Kitchen floors
Retaining walls
DC Products
System
Biz Dev
160. Troubleshooting
Concern
Solution
Abrasion
Stain will wear as well as the concrete
Asphalt
Not yet approved for asphalt
Blotchy Acid Stain
Solid stains will cover differences,
creating a uniform finish
Bricks / Pavers
Stains can be used on unsealed brick
and paving stones. Need preparation.
Cleaning up a spill on concrete
If still wet, clean stain with a wet cloth
immediately. If dried, use ES 2000 and
hot water pressure washer.
Concrete looks glossy after installing
Slight sheen may occur immediately
after installing. Sheen will diminish
within 30 days and will look more like
integral colored concrete.
Company
Concrete
Preparation
DC Products
System
Biz Dev
161. Troubleshooting
Concern
Solution
Cracks in concrete
Stain will not fill cracks, even small ones. Repaired
cracks will telegraph through the stain and may be
more visible than before the repair.
Efflorescence
Since stain is breathable, minerals leech through
concrete due to hydration, etc. May need to
increase frequency of maintenance, which includes
cleaning and staining the surface more.
Flaking / Delamination
The 3 most common reasons are poor preparation,
new concrete and excessive moisture. Poor
preparation can be attributed to failure to address
existing or potential problems before installing stain.
New concrete problems can be due to the hydration
and curing process. Reapplying stain may be
required to maintain stain on new concrete under 4
years old. Excessive moisture should be addressed.
Company
Concrete
Preparation
DC Products
System
Biz Dev
162. Troubleshooting
Concern
Solution
Hard-troweled Concrete
Du to lack of porosity, most sealers
and stains do not bond to the concrete
unless it is profiled. Profiling can be
done chemically or mechanically. Stain
is not recommended for slick/glazed
surfaces unless profiled.
High traffic areas
Stain is designed as a maintenance
product. It can be applied as often as
needed to keep high-traffic areas
looking new.
Painted or sealed surfaces
Hot water pressure washing and / or
EasyStrip. Consider diamond grinding.
Company
Concrete
Preparation
DC Products
System
Biz Dev
163. Troubleshooting
Concern
Solution
Pigment streaks
Caused by insufficient mixing. Use a
bristle brush to break up pigments.
Broom out on concrete.
Pools
Apply Maintenance Sealer to protect
stain from harsh chemicals and salts.
Use grit to increase traction.
Preparation for surrounding area
Protect any walls and adjacent areas
where staining is not desired
Retaining walls and vertical concrete
Stains may be applied to properly
prepared vertical concrete. Careful
consideration and caution should be
taken due to low viscosity.
Company
Concrete
Preparation
DC Products
System
Biz Dev
164. Troubleshooting
Concern
Solution
Sealed Concrete, including “Cure &
Seal” products
If concrete is sealed or a curing
compound has been used, remove
with EasyStrip before application.
Slip
Use NewLook sealer with grit. Stain
may decrease static co-efficient of
friction, causing surface to be slightly
more slippery when wet.
Stain discolored in corners
Caused by not being re-broomed
adequately. Re-apply stain and rebroom properly.
Top coats / overlayments
On set overlay, apply stain right away.
If stain is not applied several days
after set, lightly clean surface. If
overlay is not porous, acid wash.
Company
Concrete
Preparation
DC Products
System
Biz Dev
165. Troubleshooting
Concern
Solution
Color does
not match
sample
Different concrete textures may contribute to slight variations in
finished color appearance. If color is drastically different, contact
NewLook. It’s suggested that stain be tested before installing for
whole job.
New
concrete
Not all concrete surfaces are the same. Significant differences
exist between new and old concrete. Precautions should be
taken to ensure that the concrete surface is prepped correctly. It
should not be assumed that new concrete is clean and porous.
Texture
differences
Stain will not change texture of concrete. If concrete is worn or
weathered in spots or the surface has been acid etched
irregularly, those spots may be visible after application.
Troubleshooting Link: http://www.getnewlook.com/Troubleshooting.html
Company
Concrete
Preparation
DC Products
System
Biz Dev
166. Business Development
Objectives
• Better understand how to successfully
BUILD and MARKET an installation
business based on NewLook’s Concrete
Color Maintenance System
• Understand the financial advantages of
using NewLook’s Concrete Color
Maintenance System
Company
Concrete
Preparation
DC Products
System
Biz Dev
167. Business Development
•
•
•
•
•
•
•
•
•
Assessment of market opportunities
Intelligence gathering on customers
Intelligence gathering on competitors
Generating leads for possible sales
Follow-up sales activity
Pitch and presentation rehearsals
Business model design
Performance monitoring
Campaign development
Company
Concrete
Preparation
DC Products
System
Biz Dev
168. Marketing: Market Focus
• G. Moore, (1999). Crossing the Chasm:
“Pick your beach head and exploit it fully
before targeting a new beach head.”
• Say “NO” to distracting opportunities
• Eliminate unprofitable services
• Become the specialist or expert for a
specific niche or market focus
• Charge a premium for your expertise
Company
Concrete
Preparation
DC Products
System
Biz Dev
169. Marketing: Differentiation
• Do not use price to differentiate
• Remember: someone will ALWAYS be
willing to sell for less
• Ask existing customers why they do
business with you; what makes you
different?
• Integrate your specialty into your
marketing messages
Company
Concrete
Preparation
DC Products
System
Biz Dev
170. Marketing: Education
• Make a difference, not a pitch
• Become a consultative source of info
• Address a specific concern or need in your
presentations and marketing messages
• Follow-up marketing must demonstrate
your ability to solve customer problems
• Instill confidence and add value to your
services using testimonials
Company
Concrete
Preparation
DC Products
System
Biz Dev
171. Marketing: Prospecting
• Use advertising to offer free, useful information
—the most effective lead generation tool
• Use advertising to create prospects first and
sales second
• Give information and advice before asking for
anything in return
• Educating customers in advance prepares them
to pay a premium for your services because they
understand more fully your value proposition
Company
Concrete
Preparation
DC Products
System
Biz Dev
172. Marketing: Testing
• Marketing takes trial and error
• Adjust words, pictures, composition to
determine effectiveness
• Spend time studying past campaigns
• Take risks and measure the resulting
success of each campaign
Company
Concrete
Preparation
DC Products
System
Biz Dev
173. Marketing: Extraction
• A.K.A. “Law of Doing More”, John Jantsch
of Duct Tape Marketing
• Cost of finding new customers is greater
than cost of supporting current customers
• Extract as much business from EXISTING
customers as possible
• Look for more ways to serve existing
customers by leveraging their trust in you
Company
Concrete
Preparation
DC Products
System
Biz Dev
174. Marketing: Referrals
• Make the providing of referrals a condition
of doing business with you
• Inform new clients up front that you prefer
to do business by referral
• Solicit their acceptance
• Match your performance with their
expectations—customers must be so
satisfied that they are willing to refer you
Company
Concrete
Preparation
DC Products
System
Biz Dev
175. NewLook Marketing &
Biz Dev Resources
• Color Selection Guide
(20 to 40 colors)
• Color Chip Fan Deck
(80 colors)
• Product fliers
• Door hanger
• Post cards
• Color sample boards
Company
Concrete
Preparation
• Bidding checklist
• Troubleshooting
checklist
• GetNewLook.com
• NewLook Blog
• Brag book
• Product cut sheets
DC Products
System
Biz Dev
176. Technical Resources
•
•
•
•
•
•
•
MSDS
Tech Data Sheets
Cut Sheets
Downloads and instructional videos
Spec and testing documentation
FAQ
NewLook Blog
Company
Concrete
Preparation
DC Products
System
Biz Dev
177. Product Comparisons
(As of 2010)
NL Concrete
Color Stains
Freestyle
Revive
Over 20 years
Less than 2 years
Less than 1 year
Color Selection
400+
40
20
Inside Tech
Support Years
Experience
Over 20 years
Less than 2 years
Less than 1 year
Contractor
Training DVD
YES
NO
NO
Website Training
YES
NO
NO
Adhesion
Yes. 20+ year
track record
Less than 2 year
track record
Less than 1 year
track record
Durable through
winter
Yes. 20+ year
track record
Less than 2 year
track record
Less than 1 year
track record
Years on
Concrete
Company
Concrete
Preparation
DC Products
System
Biz Dev
178. …Product Comparisons
(As of 2010)
NL Concrete
Color Stains
Revive
Yes. 20+ year
track record
UV Stable
Freestyle
Less than 3
years
Less than 1
year
Years of theme park
experience
6 years
Years of city government
experience
17 years
Years of convention center
experience
17 years
Years of retail experience
19 years
Years of residential
experience
19 years
Pricing
Competitive. Contact your local distributor.
Company
Concrete
Preparation
DC Products
System
Biz Dev
179. NewLook Saves You Money
Over the Long Term
Contractor Cost of Materials Per Square Foot
NL Solid
Color Stain
Paint
(Acrylic Stain)
Initial
Installation
$0.50
$0.90
$0.65
$7.96
2-yr follow up
maintenance
$0.36
$1.26
$4.80
$8.36
5-yr follow up
maintenance
$0.36
$1.26
$4.80
$8.36
8-yr follow up
maintenance
$0.36
$1.26
$4.80
$8.36
$1.58
$4.68
$15.05
$33.04
Total
Company
Concrete
Preparation
Acid Stain Integral Color
DC Products
System
Biz Dev
180. Bidding Estimates
• Estimates can be based on multiples of
COGS or cost of materials
– 3.0 x cost of materials for depressed markets
– 6.0 x cost of materials for growth markets
• Do market research to determine the right
pricing structure, comps and multiples
• Contact your local chamber of commerce
Company
Concrete
Preparation
DC Products
System
Biz Dev
181. Bidding Estimates
• Clean and color
– Pressure wash
– Solid Color Stain
– Approximately $1.50 to $3.00 per sf
• Add $0.25 to $0.50 for each additional
Enhancer (antiquing or faux finishing)
• Add $0.25 to $3.00 for more preparation
– Coating remover $0.25 to $0.75
– Profile and etching $0.50 to $2.50
Company
Concrete
Preparation
DC Products
System
Biz Dev
182. Bidding Comparison
Price per Square Foot Charged to Customers for Product Installation
NL Concrete
Paint
Color Stains (Acrylic Stain)
Acid Stain Integral Color
Clean & Color
$1.50 - $3.00
Antique Stamp
$2 - $4
$3 - $5
Faux Finish
$4 - $8
$3 - $5
Company
Concrete
$2 - $3
Preparation
$3 - $5
DC Products
$8 - $15
System
Biz Dev
183. Sample Profit Analysis
• Assume you clean (pressure wash) and
color (Solid Color Stain) a 700 sf driveway
• Gross Income: 700 sf * $2.00/sf = $1,400
• COGS: 700 sf * $0.50/sf = $350
• Operating Income: $1,400 - $350 = $1,050
• Time to install: 2.5 to 5.0 hours
• Income/hr: $1,050 ÷ 5 hrs = $210/hr
Company
Concrete
Preparation
DC Products
System
Biz Dev