This document provides tips for using content marketing for small businesses. It notes that content marketing is both cost-effective and can be done in-house. It then lists reasons why content marketing is essential, such as helping to create trust, develop connections, and generate leads. Finally, it provides some simple ways for small businesses to engage audiences through content marketing, such as identifying the audience, creating infographics, launching a podcast, and following the five pillars of content marketing.

1. Mina Ustun
UCSD CONTENT MARKETING

2. CONTENT MARKETING
TIPS FOR SMALL
BUSINESSES IS ONE OF
THE MOST EFFECTIVE
MARKETING TACTICS.
BOTH COST-EFFECTIVE
AND PRACTICAL & CAN
BE COMPLETED IN-
HOUSE.

3. Why do you need content marketing ideas for small businesses?
“Content marketing is essential because it
helps you create trust, develop
connections, enhance conversions, and
generate leads by answering your
audience's queries.”
delivers a higher
ROI than traditional
advertising.

4. According to Content Marketing Institute
47% of purchasers examine 3-5 pieces of content before
entering into contact with a sales agent.
Content marketing companies report growth rates
roughly 30% higher than non-using companies.
72% of business-to-business (B2B) marketers claim that
content marketing boosts commitment and leads.

5. Here are
simple ways to
use content
marketing to
engage and
grow your
audience;

6. IDENTIFY YOUR
AUDIENCE,
CREATE
INFOGRAPHICS,
CREATE
INTERACTIVE
CONTENT,
LAUNCH A
PODCAST

7. To sum up;
For marketers, content marketing is as crucial as it has
ever been. In fact, 78 % of CMOs feel that custom
content is the future of marketing, according to a
DemandMetric survey.
• With the use of these little tactics, your
company will become more prominent and
its success will increase. The real issue is
how to use content marketing and following
what's on the trends.
Trick is to follow 5 pillars of content marketing;
Audience, Creation, Experience, Promotion, and
Insight. As small businesses, help of content
marketing be an insanely effective way of reaching
your potential customers!