Content Strategy Presentation

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This is the condensed PowerPoint presentation of my short eBook entitled "Content Strategy: Six Steps to Better Content." It's a guide to understanding, developing, and implementing a content strategy that can help organizations more effectively create and manage content for all channels, not just the Web.

Marketing Technology News & Politics

So what is a Content Strategy?
Analysis
Creation
Publication
Maintenance
…of useful, current, appropriate,
and valuable content
www.BIGWORDScontent.com

6 Steps for Creating
More Effective Content
Content Audit
& Inventory

www.BIGWORDScontent.com

6 Steps for Creating
More Effective Content
Content Audit
& Inventory

Key Theme
Development

www.BIGWORDScontent.com

6 Steps for Creating
More Effective Content
Content Audit
& Inventory

Key Theme
Development

Content
Resource
Assessment

www.BIGWORDScontent.com

6 Steps for Creating
More Effective Content
Content Audit
& Inventory

Key Theme
Development

Content
Resource
Assessment

Content
Creation

www.BIGWORDScontent.com

6 Steps for Creating
More Effective Content
Content Audit
& Inventory

Key Theme
Development

Review,
Revision,
Approval

Content
Resource
Assessment

Content
Creation

www.BIGWORDScontent.com

6 Steps for Creating
More Effective Content
Content Audit
& Inventory

Maintenance

Key Theme
Development

Review,
Revision,
Approval

Content
Resource
Assessment

Content
Creation

www.BIGWORDScontent.com

Step I: Content Audit & Inventory
Has our company changed?
Has our product or service changed?
Has the market and/or competition changed?
Has our target audience and/or its
needs changed?

www.BIGWORDScontent.com

Step 2: Key Theme Development
Who are our target customers?
What are their “pains”?
How does our product or service
make that pain go away?

What is different about our “pain relief”
compared to our competitors?

www.BIGWORDScontent.com

Step 3: Content Resource Assessment
Who’s going to write the content?
Where’s the information coming from?
Who’s going to gather and manage
the information?

www.BIGWORDScontent.com

Step 4: Content Creation
Research: Talk, Look, Listen
Review: Check Your Raw Data
Write!

www.BIGWORDScontent.com

Step 5: Review, Revision, Approval
Review early and often
Keep revisions to a minimum
Get decision-maker’s approval

www.BIGWORDScontent.com

FINISHED!

Actually, no.

www.BIGWORDScontent.com

Step 6: Content Maintenance
Review content periodically
Revisit your resources
Write some more

www.BIGWORDScontent.com

Striking the Right Balance

Align goals with audience needs
Match your schedule to your resources
The “Yin” of work, the “Yang” of fun

www.BIGWORDScontent.com

Co

Start where you are.

www.BIGWORDScontent.com

Co

Start where you are.
Use what you have.

www.BIGWORDScontent.com

Co

Start where you are.
Use what you have.
Do what you can.
Arthur Ashe

www.BIGWORDScontent.com

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Content Strategy Presentation

1. www.BIGWORDScontent.com

2. So what is a Content Strategy? Analysis Creation Publication Maintenance …of useful, current, appropriate, and valuable content www.BIGWORDScontent.com

3. 6 Steps for Creating More Effective Content Content Audit & Inventory www.BIGWORDScontent.com

4. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development www.BIGWORDScontent.com

5. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development Content Resource Assessment www.BIGWORDScontent.com

6. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development Content Resource Assessment Content Creation www.BIGWORDScontent.com

7. 6 Steps for Creating More Effective Content Content Audit & Inventory Key Theme Development Review, Revision, Approval Content Resource Assessment Content Creation www.BIGWORDScontent.com

8. 6 Steps for Creating More Effective Content Content Audit & Inventory Maintenance Key Theme Development Review, Revision, Approval Content Resource Assessment Content Creation www.BIGWORDScontent.com

9. Step I: Content Audit & Inventory Has our company changed? Has our product or service changed? Has the market and/or competition changed? Has our target audience and/or its needs changed? www.BIGWORDScontent.com

10. Step 2: Key Theme Development Who are our target customers? What are their “pains”? How does our product or service make that pain go away? What is different about our “pain relief” compared to our competitors? www.BIGWORDScontent.com

11. Step 3: Content Resource Assessment Who’s going to write the content? Where’s the information coming from? Who’s going to gather and manage the information? www.BIGWORDScontent.com

12. Step 4: Content Creation Research: Talk, Look, Listen Review: Check Your Raw Data Write! www.BIGWORDScontent.com

13. Step 5: Review, Revision, Approval Review early and often Keep revisions to a minimum Get decision-maker’s approval www.BIGWORDScontent.com

14. FINISHED! Actually, no. www.BIGWORDScontent.com

15. Step 6: Content Maintenance Review content periodically Revisit your resources Write some more www.BIGWORDScontent.com

16. Co Conclusion www.BIGWORDScontent.com

17. Striking the Right Balance Align goals with audience needs Match your schedule to your resources The “Yin” of work, the “Yang” of fun www.BIGWORDScontent.com

18. Co Start where you are. www.BIGWORDScontent.com

19. Co Start where you are. Use what you have. www.BIGWORDScontent.com

20. Co Start where you are. Use what you have. Do what you can. Arthur Ashe www.BIGWORDScontent.com

21. www.BIGWORDScontent.com

Content Strategy Presentation

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