How to give people what they want with your content

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People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want. How to know what it is people want, which tools to use and how to produce the most relevant, engaging, and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during this presentation.

How to give people
what they want
with your content?
Ivana Ćirković, WCEU 2020

“We need to stop
interrupting what people
are interested in and be
what people are
interested in.”
– Craig Davis
#WCEU 2020

People don’t care about
you or your products
and services
They care about how it all serves to them
and their needs.
#WCEU 2020

6 steps to create
meaningful content
#WCEU 2020

1. Listen
2. Gather
3. Learn
4. Transform
5. Educate
6. Give (more)
#WCEU 2020

To your target audience:
> What pains them?
> What are their troubles?
> What are they searching
for?
> And where?
> Who are they asking?
1. Listen
#WCEU 2020

Use the information you have
about your audience to build
and create the most relevant
and relatable content that
provides:
Answers
How-to’s
Show and tell’
2. Gather
#WCEU 2020

Learn to write and
create content in a way
that both people and
search engines will
understand and value.
3. Learn
#WCEU 2020

Not your product or a
service but the way you
communicate about it.
Transfrom yourself into
the trusted source of
useful information.
4. Transform
#WCEU 2020

Give your audience what they
want and aim to provide
value.
Help them understand how
and why they should use your
products and services in a
way that helps them.
5. Educate
#WCEU 2020

Always provide value, give
more than you initially think
you should.
Put the focus on building
relationships first, not sales.
6. Give (more)
#WCEU 2020

Worth remembering:
content starts and ends
with – people.
#WCEU 2020

Thanks!
Any questions?
Find me at @i_cirkovic &
ivana.cirkovic@kickstart.rs
#WCEU 2020

Learn how organizations like AARP, Wikipedia, and WWF drive traffic to their sites and appeal pages. Struggling to get traffic to your nonprofit’s website? Does it feel like no one is listening or reading when you publish new material? You’re not alone! Plenty of nonprofits struggle with grabbing a share of attention in a very crowded online world. So how do you rise above the noise and drive traffic to your org’s content and online fundraising appeals? You need the right plan! Join us for a free webinar, “How Top Nonprofits Drive Traffic To Their Websites” and learn the how and why of getting your organization’s web content in front of a bigger audience.

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SO WHAT?

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You struggle with the representation of your business, product, or services. You find it difficult to communicate your worth to the employer. You don’t know how to pitch your freelancing to prospects. All this can be solved by doing one effective and useful copy exercise, or test as you wish. In this workshop, Ivana will teach you how to craft the best marketing message that will help you sell better. Yourself, your services, your products or business as such. Upon brief and concise presentation, you’ll be working in creating just the right copy that will help you land a better position, clients, or customers and Ivana will guide you through.

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How to give people what they want with your content

1. How to give people what they want with your content? Ivana Ćirković, WCEU 2020

2. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis #WCEU 2020

3. People don’t care about you or your products and services They care about how it all serves to them and their needs. #WCEU 2020

4. 6 steps to create meaningful content #WCEU 2020

5. 1. Listen 2. Gather 3. Learn 4. Transform 5. Educate 6. Give (more) #WCEU 2020

6. To your target audience: > What pains them? > What are their troubles? > What are they searching for? > And where? > Who are they asking? 1. Listen #WCEU 2020

7. Use the information you have about your audience to build and create the most relevant and relatable content that provides: Answers How-to’s Show and tell’ 2. Gather #WCEU 2020

8. Learn to write and create content in a way that both people and search engines will understand and value. 3. Learn #WCEU 2020

9. Examples #WCEU 2020

10. Not your product or a service but the way you communicate about it. Transfrom yourself into the trusted source of useful information. 4. Transform #WCEU 2020

11. Examples #WCEU 2020 @mekshq @i_cirkovic

12. Give your audience what they want and aim to provide value. Help them understand how and why they should use your products and services in a way that helps them. 5. Educate #WCEU 2020

13. Always provide value, give more than you initially think you should. Put the focus on building relationships first, not sales. 6. Give (more) #WCEU 2020

14. Examples #WCEU 2020

15. Worth remembering: content starts and ends with – people. #WCEU 2020

16. Thanks! Any questions? Find me at @i_cirkovic & ivana.cirkovic@kickstart.rs #WCEU 2020

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