Content Marketing for Travel Agencies

1. Content Marketing
Travel Agencies
Catherine Egan
Fig 1, Element5Digital, 2019, macbook air flower bouquet [photograph]

2. Topics
What is Content Marketing?
Why Content Marketing?
Content Marketing Strategy
How to make Content Marketing work for you?
Fig. 2, Cagnin. C, 2019,white airline winger on sea clouds [photograph]

3. What is Content Marketing?
“Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience —
and, ultimately, to drive profitable customer action.” (Linn
2017)
“Content Marketing is to create high quality valuable content,
that attracts, informs and engages and audience while
promoting the brand” (Marketo 2019)
Fig 3, Lilani. Z.2019, golden gate bridge san Francisco [photograph]

4. Why use Content
Marketing?
Increase Brand Awareness
Increase Brand Preference
Greater Reach at a lower cost.
Fig. 4, Rvd. V, 2019 beachside town landscape [photograph]

5. Content
Marketing
Strategy
• Who are your buyers?
• What is their persona and their journey
development?
• Who are you idea customers?
• What are their demographics & behaviors?
• What are their motivations and challenges?
• Target the topics you should be writing about.
• Understand how consumers get their information
and how they wan to receive it?
Fig.5, Can. E 2019, body of water, [photograph]

6. How to make Content
Marketing work for you?
Types of Content Marketing
• Blogs
• Pictures
• Infographics
• Website
• Workbooks & Cheat Sheets
Fig 6, Plush Design Studio, 2019 blog with flower and computer [photgraph]

7. Infographics
Fig 7, Matador, 2019, Food spain infographic [photograph]
Fig 8, Aureus Medical, 2019, Summer hot spots [photograph]

8. Fig 9, Visual.ly, 2019, world’s most popular travel destination, [photograph]
Fig 10, Business Insider, 2019, how to pack a suitcase [photograph]

9. Fig 11, Pixbay, 2019, grand canyon golden hour [photograph]
Fig 12, Verma. Y, 2019, Eiffel tower [photograph]Fig 13, Schippers. C, 2019, architexture bridge Brooklyn, [photograph]

10. Fig14 Abdullah.S (2019) photo of railway near mountain [photograph]
Fig 15 Abdullah.S (2019) brown camel[photograph]
Image 16 Jeshoots 2019 Luxury Monaco port yachts [photograph]

11. Websites
Matador Network : https://matadornetwork.com
Excellent Visuals
Trending Countries & Cities
Topical – Lifestyle draws people back
Food Tips
Travelstoke App
Fig 17 Fisk. T, 2019 boat on body of water [photograph]

12. Fig 18 Matador.com (2019)seaside harbour [photograph]

13. Fig 19, Matador.com (2019) Travel destinations Menu [photograph] Fig 20, Matador.com 2019, Dropdown menu [photograph]

14. Fig 21, Matador.com 2019 content menu [photograph] Fig 22, Matador.com 2019 video menu [photograph]

15. Fig 23, Matador.com 2019, travel app advert [photograph]

16. Danflyingsolo.com
• Travel Tips
• Videos on Destinations
• Photos accompanying stories.
Fig 24 Roseclay. D (2019 person wearing beige sweater reading map [photograph]

17. Fig 25, Danyflyingsolo.com 2019, website menu [photograph]

18. Fig 26 Danyflyingsolo.com 2019, website menu [photograph]

19. Dan Flying Solo
Instagram

20. A Broken Backpack
Guest blog posts
Subscription Option
Help picking destinations & adventures
Advice on travel blogging
Services – Consultation
Fig 27, Apichodilok. P (2019) ball shape blur[photograph]

21. The Blonde Abroad
Bucket Lists
Packing Guides
Meet Kiersten
Recommendations for various aspects of a holiday
Google Flights, Skyscanner, Hopper, Seat Guru.
Accommodation, Car Rental
Travel Planning, Pinterest and Travelfy.
Image 28Fig 28, Dominichi. J, (2019 Brooklyn Bridge[photograph]

22. Fig 29, The Blonde Abroad 2019 website menu [photograph]

23. Fig 30, The Blonde Abroad 2019 blog menu [photograph]

24. Fig 31 Fig 30, The Blonde Abroad 2019 blog menu [photograph]

25. The Blonde Abroad
Instagram