Content marketing presentation slide | Noriaki Tanaka The step-by-step process for creating successful content and case study are here

1. Content Marketing
Jan 30th 2017
Noriaki Tanaka
How Can Content
Marketing Live Up to
Customers’ Expectations?
- Road to Successful Content -

2. Welcome to
“Content”
Marketing

3. START
NEXT
Welcome to
“Content”
Marketing
MAP

4. 1. Personas Defined
Name
● Who is he/she?
● His/Her job title?
● What kind of
company/industry ?
● What might her
typical workday look
like?
Abstract → Specific

5. 2. Personas’ Preference
Her preference?
Purchase Behavior?
Motivation?
A/B Testing
Sentiment Analysis
One-On-One Interview

6. 3. Personas’ Journey
TASK
TASK TASK
WALK
START GOALPROCESS/TIME

7. 3. Personas’ Journey
Find the
nearest Store
Go to
the Store
Choose
A Coffee
Pay for the
Coffee
LATTE
Coffeeshopwebsite.com
Mobile app
Point-of-sales display
Coffee Shop

8. 4. Create “Contents”: Case Study

9. 4. Create “Contents”: Case Study
● Have an interest in
private pool
● Can’t imagine how
much
● Don’t wanna select
dishonest company
● Have no idea with the
type
● Swimming Pool Planning
● Swimming Pool Construction
● Swimming Pool Maintenance
● Swimming Pool Fixing
etc
PersonaCompany

10. 4. Create “Contents”: Case Study

11. Enlighten prospective customers: How to Budget

12. Source:
Content Marketing Institute
- http://contentmarketinginstitute.com/what-is-content-marketing/?utm_source=searchpa
ge&utm_medium=website&utm_campaign=searchlandingpage
- http://contentmarketinginstitute.com/2017/01/architect-content-strategy/
- http://contentmarketinginstitute.com/2015/04/content-marketing-personas/
- http://contentmarketinginstitute.com/2016/11/map-customer-journey-template/
HubSpot
- https://www.hubspot.com/customers/river-pools-and-spas
- https://blog.hubspot.com/blog/tabid/6307/bid/17713/10-Blogging-Tactics-That-Increase
d-One-Business-Traffic-by-300.aspx#sm.0001jc47wu18ykd93rn581g6t60g9
Case Study: River Pool and Spas
- http://www.riverpoolsandspas.com/

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