Content Marketing! Explained - for Small Business Owners Wanting To Become Leaders

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This is Content Marketing explained in comprehensive fashion for you - the small business owner! We lay down the fundamentals, add dimension to bigger picture and bring home some practical, DIY points for your reference in making a start with your own content marketing journey today. "Why should a small business be so concerned about content marketing, when there are so many ways to promote your business today?" If this is your line of thought, then you DEFINITELY need to soak up this presentation before you defraud your business of today's most essential business marketing discipline. Content Marketing is much more than an online lead generation gimmick. When done properly, it conforms the very cultural makeup of your company to thinking exactly like your customers and therefore investing all your resources in providing them with what we call true service excellence. This is defined as giving all you have to your customer with no holding back to enable them to make the most valuable investment whether it be with you or a peer. This excellence is a condition of heart, placing you as the owner of your business at the bottom of the pile of stakeholders including staff and suppliers, laying down all self centered and opinionated thinking in favour of enabling those around you to perform optimally in giving all they have to give value to the customer. We'd go as far as to say that small business owners implementing Content Marketing culture within their organisation in 2015 can foster a market leading presence within 12months of campaign launch from new entrant / start-up. The benefits are as follows: - nullify advertising expense - solve customer's problems faster and more professionally - vastly increase brand reputation on and offline - lead your market in expertise and authority - increase your sales leads by thousands of percent - upgrade your target audience - no longer negotiate on price - be favoured amongst your peer companies - increase asset value massively - increase transfer value of your business unreservedly - increase your sales closing rate to 80-90% - become a global authority in your field - have the most valuable website in your industry - attract plenty of organic digital attention and social sharing - crank up WoM (word of mouth) - give yourself a route to exit your business profitably - have your finger on the pulse of customer trends - increase repeat business - introduce a wider variety of customer enquiry - help people with the best you have to offer - track the profitability of your marketing campaigns down to the penny - beat sales objections far more easily - grow your business exponentially - set the standard within your industry before others do - become the benchmark of success for your industry peers If you don't start Content Marketing today - you may have some EXPLAINING to do in time to come! Enjoy and please feel free to share (plus1, like or tweet) this with frie

Content Marketing!...
EXPLAINED
By:
Small Business Marketing Professional
© Small Business Marketing Professional. All Rights Reserved.

What is the etymology of
CONTENT MARKETING?
Lets make sense of it...
For your business to buy and sell, your customers need
information of the value offered.
...CONTENT literally holds together the trade.
Content Marketing is your attempt to pull together the sale.
© Small Business Marketing Professional. All Rights Reserved.

How can your sales be influenced by
CONTENT MARKETING?
1. Assimilate ‘101’ knowledge
2. Bolster deep research
3. Comparison with peers
4. Foster investment confidence
5. Willingness to serve
6. Excellence & Leadership
Help Customers Investigate!
© Small Business Marketing Professional. All Rights Reserved.

Why prioritise
CONTENT MARKETING?
Both Google and your customers do!
Most small business owners who approach us
about solving their marketing problems ask for
help with the following critical equation:
© Small Business Marketing Professional. All Rights Reserved.

What’s the story between Google &
CONTENT MARKETING?
Google’s mission
“...organise the world’s information and
make it universally accessible and useful.”
© Small Business Marketing Professional. All Rights Reserved.

How do searchers respond to
CONTENT MARKETING?
© Small Business Marketing Professional. All Rights Reserved.

Why your customers respond to
CONTENT MARKETING?
With every problem, there is associated:
&
© Small Business Marketing Professional. All Rights Reserved.

How do queries become sales
with CONTENT MARKETING?
‘Business lunch sandwich buffet menu PDF’
Downloadable
Menu
(Search engine optimized by keyword)
Contact Details
(Call To Action)
TEL / EMAIL / OPENING HOURS
£60.00+ VAT ... 15/05/2015 @ 12:15pm
Turn 2 hours of menu design
Into
Long term lead generation!
© Small Business Marketing Professional. All Rights Reserved.

Why ‘top’ keywords are vanity
with CONTENT MARKETING?
‘Sandwich’
© Small Business Marketing Professional. All Rights Reserved.

Why ‘long tail’ keywords are profitable
with CONTENT MARKETING?
‘Sandwich delivery London’
© Small Business Marketing Professional. All Rights Reserved.

How to make a meal from low hanging fruit
with CONTENT MARKETING?
Per day
Per day
Per day
© Small Business Marketing Professional. All Rights Reserved.

Where do we begin
with CONTENT MARKETING?
Listen Keyword Research
Solve
& Create Publish Share
Customers
Peers
Suppliers
Staff
Investors
Via
Emails
Meetings
Social Media
Search Engine
Forums
Keyword Tool
UberSuggest
Hit Tail
Keyword.io
PDF
Word
PowerPoint
Excel
Gravity
Form
MP4
Jpeg
PNG
WordPress
Blog
Google Plus
Twitter
YouTube
SlideShare
LinkedIn
© Small Business Marketing Professional. All Rights Reserved.

Where do we succeed
with CONTENT MARKETING?
Landing Pages Blog Posts
Twitter Google Plus
Min. 51 - 100 followers
Benchmarks for being
a leader in your market!
Min. 21 - 40 landing pages Min. 50 - 200 blog posts
Min. 200 in your circles
Min. 500 – 1,000 pages
TOTAL Website Pages
2015 Benchmark Report
Over 15,000 businesses
© Small Business Marketing Professional. All Rights Reserved.

How quickly can a small business win
with CONTENT MARKETING?
Are Day One Results!
quick enough for you?
© Small Business Marketing Professional. All Rights Reserved.

How a caterer got results in 1 day of publishing
with CONTENT MARKETING...
© Small Business Marketing Professional. All Rights Reserved.

Demonstrating the promotional power of
Content Marketing in ONE DAY
• Interview an ambitious event caterer
• Author a top quality press release
• Publish the resulting article online
• Optimize the article for search and social visibility
• Generate a PR media buzz & sales for the caterer
© Small Business Marketing Professional. All Rights Reserved.

Prominent online PR results in 39 days
with CONTENT MARKETING!
Project Timeline – March to April 2015
Text Message (5mins)
Interview (35mins)
Drafting (2hours)
Interviewee approval (1 hour)
Publishing (1 hour)
DAY 1 RESULTS! (instantly!)
3-Month Review
6-Month Review
10th March
12th March
18th March
7th April
17th April
18th April
July
October
© Small Business Marketing Professional. All Rights Reserved.

Call to action
For press enquiries & bookings
On Page optimization
with CONTENT MARKETING!
© Small Business Marketing Professional. All Rights Reserved.

#1
#1 on first page of Google same day
with CONTENT MARKETING!
© Small Business Marketing Professional. All Rights Reserved.

1st Google Plus sharing begins in just 20mins!
Almost instant online social sharing
with CONTENT MARKETING!
© Small Business Marketing Professional. All Rights Reserved.

Now we’ve EXPLAINED it,
why don’t you begin
CONTENT MARKETING?
© Small Business Marketing Professional. All Rights Reserved.

START TODAY WITH:
CONTENT MARKETING
Fill out this simple form
& get a FREE download excel template:
http://goo.gl/zCtRqx
© Small Business Marketing Professional. All Rights Reserved.

Did you ever conceive that you could get real business results with Content Marketing in one day? Be the leading business blogger in your industry with results like these from content marketing. See how we conceptualised a content marketing strategy which was organic, unique and effective to the end that it networked us with a forward thinking business leader in her field, as well as enhanced the content of our business blog which resulted in valuable social sharing, bringing organic search rank boosting social media signal from Google+. This a very revealing experiment which highlighted the importance of having a razor sharp content marketing strategy, coupled with inventive application and creative finesse to make powerful impact online in just under 24hrs. Content Marketing is now THE reason for having a website for all small business owners. With so many benefits available to your entire business model both on and offline, you have no real excuse for not paying attention. This Is leadership material for small business owners seeking to pay the cost for success. It takes a winning attitude to really make this work, but the long term results speak for themselves. It need only cost you time to generate substantial long term profits from such work. As your customers become more accustomed to the market leading Content Marketing from their experiences in other industries, it is only a matter of time before your sparse web content is a disadvantage in sparking interest for enquiries and clinching those sales. Begin now with Content Marketing and you too could receive the results within one day! Feel free to share this (plus1, tweet or like) with any friends, colleagues, family who are interested in business - they'll thank you for the treat!

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2. What is the etymology of CONTENT MARKETING? Lets make sense of it... For your business to buy and sell, your customers need information of the value offered. ...CONTENT literally holds together the trade. Content Marketing is your attempt to pull together the sale. © Small Business Marketing Professional. All Rights Reserved.

3. How can your sales be influenced by CONTENT MARKETING? 1. Assimilate ‘101’ knowledge 2. Bolster deep research 3. Comparison with peers 4. Foster investment confidence 5. Willingness to serve 6. Excellence & Leadership Help Customers Investigate! © Small Business Marketing Professional. All Rights Reserved.

4. Why prioritise CONTENT MARKETING? Both Google and your customers do! Most small business owners who approach us about solving their marketing problems ask for help with the following critical equation: © Small Business Marketing Professional. All Rights Reserved.

5. What’s the story between Google & CONTENT MARKETING? Google’s mission “...organise the world’s information and make it universally accessible and useful.” © Small Business Marketing Professional. All Rights Reserved.

8. How do queries become sales with CONTENT MARKETING? ‘Business lunch sandwich buffet menu PDF’ Downloadable Menu (Search engine optimized by keyword) Contact Details (Call To Action) TEL / EMAIL / OPENING HOURS £60.00+ VAT ... 15/05/2015 @ 12:15pm Turn 2 hours of menu design Into Long term lead generation! © Small Business Marketing Professional. All Rights Reserved.

12. Where do we begin with CONTENT MARKETING? Listen Keyword Research Solve & Create Publish Share Customers Peers Suppliers Staff Investors Via Emails Meetings Social Media Search Engine Forums Keyword Tool UberSuggest Hit Tail Keyword.io PDF Word PowerPoint Excel Gravity Form MP4 Jpeg PNG WordPress Blog Google Plus Twitter YouTube SlideShare LinkedIn © Small Business Marketing Professional. All Rights Reserved.

13. Where do we succeed with CONTENT MARKETING? Landing Pages Blog Posts Twitter Google Plus Min. 51 - 100 followers Benchmarks for being a leader in your market! Min. 21 - 40 landing pages Min. 50 - 200 blog posts Min. 200 in your circles Min. 500 – 1,000 pages TOTAL Website Pages 2015 Benchmark Report Over 15,000 businesses © Small Business Marketing Professional. All Rights Reserved.

16. Demonstrating the promotional power of Content Marketing in ONE DAY • Interview an ambitious event caterer • Author a top quality press release • Publish the resulting article online • Optimize the article for search and social visibility • Generate a PR media buzz & sales for the caterer © Small Business Marketing Professional. All Rights Reserved.

17. Prominent online PR results in 39 days with CONTENT MARKETING! Project Timeline – March to April 2015 Text Message (5mins) Interview (35mins) Drafting (2hours) Interviewee approval (1 hour) Publishing (1 hour) DAY 1 RESULTS! (instantly!) 3-Month Review 6-Month Review 10th March 12th March 18th March 7th April 17th April 18th April July October © Small Business Marketing Professional. All Rights Reserved.

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