Content Marketing

2. Content Marketing -Goals
Grow Awareness & Educate
Establish Legitimacy + Trust
Generate Leads
Convert Leads into Customers
Build Loyalty & Retention
Recruit Brand Advocates

3. Give the People What They Want!
Users consume content that do
the following:
–Inform
–Inspire
–Entertain
Why Content Marketing?

4. What's the Best Place to Put It?
Blogposts
Use of video
Electronic books

5. A blog post typically covers a specific topic or query,
is educational in nature, ranges from 600 to 2,000+
words, and contains other media types such as
images, videos, infographics, and interactive charts.

6. Youtube currently has 1.8 billion monthly users, just shy of
Facebook's 2 billion, according to Business Insider. This puts
Youtube ahead of even Gmail as Google's most popular
service.

7. Ebooks and guides allow you to provide valuable long-
form material with your audience while also capturing
leads in a GDPR-compliant manner