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Enhancing your Presence Online
- 1. Enhancing your Online Presence: How Social Media & Content Drive Business to your Website
- 2. Social Media is… A Conversation A new way of understanding our customers Guided by consumers Interactive Engaging Honest & Overwhelming at times
- 3. Over 845 million active users --TechCrunch Over 500 million accounts --AllTwitter sees four billion video views every day --TechCrunch has 2,000 check-ins every minute Over 150 million users --Infographic Labs
- 5. What are the Benefits of Social Media? -- Sharing / Receiving Information -- Discovering your Target Market -- Listening -- Connecting
- 7. “Content is King” –Bill Gates Written Content Newsletters & Blogs Video Content Commercials & Video Instruction Audio Content Podcasts & Webinars
- 8. Why do you need original content? Your business has a voice • 57% of marketers acquired customers via blogging The more you talk, the stronger your connection Content boosts your social media presence Original content improves Search Engine Optimization • Companies that blog have 434% more indexed pages. And companies with more indexed pages generate far more leads
Editor's Notes
- 80% of active internet users visit social networks and blogs --Mindjumpers 70% of adult social networkers shop online 59 % of social media users say that a company’s social media activities make that company appear “accessible and responsive” --TIME