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Social Media Marketing


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Conor Lynch's Your Space presentation

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Social Media Marketing

  1. 1. Image Title Here Title: The 5C’s of Social Media Marketing Date: 25th November 2008
  2. 2. Introduction The 5C’s
  3. 3. <ul><li>When marketing on Social Media, it is </li></ul><ul><li>important to consider the 5C’s </li></ul><ul><li>These are – </li></ul><ul><li>Consumers – Target Market </li></ul><ul><li>Concepts – Your ideas & creative hook </li></ul><ul><li>Content – What you show them & where </li></ul><ul><li>Connections – Connect with your audience </li></ul><ul><li>Conversation – Start & maintain a dialogue </li></ul>Introduction
  4. 4. Identify your target consumer & create concepts for engaging interactive digital content. Then nurture consumer-brand connections & manage ongoing conversations & relationships.
  5. 5. <ul><li>Research the target market(s) to </li></ul><ul><li>identify where to find them online & </li></ul><ul><li>offline </li></ul><ul><li>Look at connectors, opinion leaders & </li></ul><ul><li>online communities </li></ul><ul><li>Unearth insights based on your </li></ul><ul><li>knowledge of their behaviour & </li></ul><ul><li>attitudes </li></ul>1. Consumers
  6. 6. <ul><li>Come up with concepts that engage </li></ul><ul><li>consumers online & offline </li></ul><ul><li>What will excite this audience & make </li></ul><ul><li>Them interested ? </li></ul><ul><li>Evaluate your ideas with friends, </li></ul><ul><li>colleagues & customers before deciding </li></ul><ul><li>on the best strategy </li></ul>2 . Concepts
  7. 7. <ul><li>You concepts can lead to engaging content </li></ul><ul><li>ideas for characters, web video, games </li></ul><ul><li>& events </li></ul><ul><li>Try to create original, engaging & </li></ul><ul><li>entertaining social creative which is - </li></ul><ul><li>Portable (run s online on blogs & social </li></ul><ul><li>networks) </li></ul><ul><li>Shareable ( consumers can use it and pass on) </li></ul>3. Content
  8. 8. <ul><li>Connect with – </li></ul><ul><li>- Current web site visitors & prospects </li></ul><ul><li>- Registered consumers on a database </li></ul><ul><li>- Key Online Opinion Leaders (Bloggers) </li></ul><ul><li>- Social Networkers incl. Bebo & Facebook </li></ul><ul><li>- Relevant communities </li></ul><ul><li>- Mobile Internet users </li></ul><ul><li>- Event Goers </li></ul>4 . Connections
  9. 9. <ul><li>Use an email database to extend </li></ul><ul><li>dialogue </li></ul><ul><li>E mploy a Community Manager to </li></ul><ul><li>manage this new digital dialogue </li></ul><ul><li>Update content via B logs , Email & </li></ul><ul><li>cocial networks </li></ul>5 . Conversations
  10. 10. A closer look at what we do… Case Studies
  11. 11. The Brief Acquire registrations for the Toyota database using the Toyota sponsorship of Munster Rugby. The campaign timing was the occasion of the match v New Zealand. Our Response Developed a competition Member Get Member mechanic and a HTML email was sent out to a total of 25,000 recipients We created new spaces for the Toyota Munster Rugby sponsorship @ www plus Bebo, Facebook & YouTube An experiential campaign was designed to drive awareness of the competition and create video content at the games in Thomond Park Toyota Munster Rugby
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  13. 13. The Brief Create a digital strategy for Toyota’s future advertising and leverage existing sponsorship properties Our Response Created a space on for GAA Football initially featuring a series of 8 ‘mock’ webisodes called MeetMike (see Shown over 18 weeks with traffic driven by online video ads Maintained dialogue with over 10,000 consumers through online blog Toyota ‘Meet Mike’
  14. 15. Introduction Please contact Conor Lynch for more Information: E: conor .lynch M: +353 8 6 811 8833 Web - Blog -