How to Leverage Behavioral Science Insights for Direct Mail Success
Storytelling At Scale, Digiday Content Marketing Summit, August 24th, 2016
1. | ANDRIES DE VILLIERS
STORYTELLING
AT SCALE
1
TIFFANY BLACK AVI ZIMAK
Head of Global Influencer
Content Marketing
General Manager,
The Americas
2. DIGIDAY BRAND SUMMIT 2016
If you Have Engaged with Content Online, You know Outbrain
2
½ Billion
People Worldwide
250Billion Content
Recommendations
Every Month
3.
4. 4
The Outbrain
Interest Graph
DIY
DOGS
PARENTING
ISLAND ESCAPES
H O L I D A Y S H O P P I N G
F I N A N C I A L P L A N N I N G
A E R I A L P H O T O G R A P H Y
E M E R G I N G M A R K E T S
W E E K E N D G E T A W A Y S
GARDENING BASICS
BASEBALL
R O A D T R I P S
RUNNING
A R T I S A N A L F U R N I T U R E
I M P A C T I N V E S T I N G
E D U C A T I O N A L A P P S
URBAN LANDSCAPING
INTERIOR DESIGN
IKEA HACKS
M E D I T A T I O N W O R K S H O P S
GREEN ROOFDEC K S
CRAFT COFFEE
HEALTHY COOKIN G
R E T I R E M E N T P L A N N I N G
S M A L L S P A C E S O L U T I O N S