This document compares two beauty bloggers - Sabrina Tajudin from Malaysia and Nicole Warne from Australia. While both focus on fashion, travel, and lifestyle, there are differences in their work. Sabrina founded a vegan, halal makeup brand and attracts a local female audience with Muslim-friendly tips. Her lifestyle blogs feature DIY projects and Malaysian travel. Nicole has 1.7M Instagram followers and works with major brands. She travels extensively for work and vacations around the world and is involved in philanthropic work. Both maintain immersive blogs but have different design aesthetics - Sabrina's is more lively with pink while Nicole's is classy in black, white and grey.

1. A COMPARISON BETWEEN
2 BLOGGERS
Sabrina Tajudin
X
Nicole Warne

2. Who are they?
Sabrina Tajudin
● Beauty blogger from Malaysia, based in Selangor.
● Blog obtained 5m+ views.
● Started blogging in 2011.
● Born in the 90s.
● Happily married.

3. Nicole Warne
● Beauty blogger from Australia
● 1.7m+ instagram followers
● started Gary Pepper Girl in 2009.
● Born in the 90s.
● Happily married.

4. What’s the difference ?
Even though both of them are beauty bloggers focusing on
fashion, travel and lifestyle topics, there is actually a major
difference in each of their work, especially when one has her
own makeup brand while one has often collaborations with
other big brands.

5. 1. Audience
Having established a successful e-commerce in
the early digital era, Nicole has gone on to be one
of the most sought after creatives in the digital
space.
Building her blog based on muslim-friendly
beauty tips, Sabrina has gained a lot of support
from the local female audience.

6. 2. Lifestyle
Sabrina’s lifestyle blogs often includes DIY
projects that are easy to carry out, and shopping
haul that reflects her honest review. Her travel
blogs usually feature her small getaway within
Malaysia.
Nicole’s been to many countries, from cities in
her home country to cities in other continent. The
purpose of her traveling progresses from holiday
trip to business and vacation trips as the year
goes by.

7. 3. Work focused on
Breena beauty is a makeup line founded by
Sabrina and her husband, Tawfiq Nasir in 2015
which is vegan, muslim-friendly, and
manufactured in Malaysia.
Other than guest judging in shows such as Asia’s
next top model. Nicole is often being invited to
attend fashion shows during fashion week. Being
a philanthropist herself, Nicole is the Global
Ambassador for Adopt Change has contributed
by working with many NGOs, including The
Cancer Institute and Donate Planet.

8. 4. Blog layout
Featuring their latest posts on the front page,
both of them opt for a minimalist design with
white background but Sabrina’s blog seems
more lively with the little touch of pink while
Nicole’s more classy and elegant with just the
black, white and grey colour scheme.

9. Conclusion
The different contents produced by these two
bloggers has resulted in attracting audiences from
different demographics. A common characteristic
shared by them is their way of storytelling which
is immersive and it’s obvious that they put in a lot
of effort to maintain their blogs.
all sources obtained from :
https://garypeppergirl.com/
http://www.sabrinatajudin.com/