Create your entire content marketing library from a single, 2-hour on-camera interview.

1. Your Entire
Content
Library
FROM A SINGLE VIDEO SERIES
by Shea Glenny
@danyashea in/danyashea

2. PREMISE
Growth Hacking requires compelling
content to attract and convert visitors.

3. FACTOR
Content is King
&
Context is Queen

4. FACTOR
Google’s Hummingbird Algorithm

5. FACTOR
User Behavior

6. PROBLEM
Content planning can be confusing,
a never-ending well of possibilities,
expensive and time-consuming.

7. SOLUTION
Create an entire content marketing library
out of one 2-hour, on-camera interview.

8. STRATEGY
A 2-hour on-camera interview can be repurposed into:
 20 3-min videos
 1 50-pg/8000-12,000 word eBook
 20 500-word blog posts
 1 40-slide slideshow for Slideshare
 Over 600 Tweets
 Over 130 posts for Facebook, G+ & LinkedIn

9. TACTICS
The Interview
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2 hours shoot
Relaxed setting
Q&A style
20 FAQs

10. TACTICS
The 20-part Video Series
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1 video/FAQ
Question as on-screen text
Condense rambling answers
3 min MAX per video

11. TACTICS
The 50 Page eBook
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Audio transcription service
60 min of talking =10,000 words
10,000 words = 50 pages
50 pages = 5 chapters
Just right for thought leadership
Or 3-part mini series for lead gen

12. TACTICS
The Blog
• 10,000 word eBook = 20 500-word
blog posts
• 20 is lead gen tipping point
• Full blog = more conversions
• CTA to Download eBook at end of
each blog post

13. TACTICS
Twitter
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15 tweets per blog post
40 tweets per eBook chapter
5 tweets per 3-min video
15 tweets for slideshow
= over 600 tweets
= 200 days of 3 tweets/day

14. TACTICS
Facebook, LinkedIn & G+
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3 posts per blog post
3 posts per 3-min video
10 posts for eBook
7 posts for Slideshare
= 137 posts
80/20 rule for 3 self-promo/wk
= nearly a year of posts

15. MORE TO EXPLORE
 Podcasts
 List.ly lists
 Infographics
 Landing Pages
 Microsite

16. RESOURCES
 http://www.edgestudio.com/production/words-to-timecalculator
 http://blog.hubspot.com/marketing/call-to-actiontemplates-free-download-ht
 http://blog.kissmetrics.com/marketers-guide-toslideshare/
 http://benstroup.com/2011/03/29/the-number-of-blogposts-that-generate-leads/

17. Thank You!
Get more from me
@danyashea
in/danyashea