CMPLY Updated Regulatory Overview June 2014CMP.LY, Inc.
This document summarizes regulatory activity from various government agencies regarding social media use. It outlines guidance from the FTC on disclosures, endorsements and native advertising. It also discusses FINRA and SEC rules on record keeping, suitability and disclosures for financial services firms. Additional sections cover the FFIEC, FDA and other agencies' focus on establishing policies, disclosures, monitoring and responsiveness on social media.
The document discusses c-Space, a framework for creating new creative paradigms based on recording and sharing casual videos online. The framework aims to 1) leverage crowdsourcing of user-generated videos to help reconstruct 3D scenes in near real-time, 2) develop new interaction methods based on natural behaviors, and 3) deliver a more immersive experience through affective computing and projecting content in the user's surroundings. Challenges include reducing 3D content production costs, defining new data and business models, and facilitating intuitive user experiences.
Case Study: Eyes Wide Open, Wallet Half Shut
Presented by: Manila Austin, Director of Research Communispace Corporation & Graceann Bennett, Managing Partner, Director of Strategic Planning, Ogilvy Chicago
Americans have just lived and are arguably still living through one of the biggest economic crises of our time. Everyday life has become harder to manage and as a country we have faced unprecedented challenges. This crisis has taken a toll on our emotional as well as our financial well being. Consumers are sitting right in the middle of this disequilibrium and have been forced to reflect, react and change to this new reality. There is so much information about how the recession has hurt the everyday consumer. But what happens now? As we embark on a recovery, we feel compelled to know how the experience has shaped the lives of everyday Americans. As thought leaders and experts in understanding consumer behavior in the context of our culture, Ogilvy and Communispace teamed up to make sense of the effects the recession has, and will have on Americans. In this study, we attempted to answer some important questions by surveying 1200 U.S. consumers and qualitatively exploring key topics with 500 online community members.
- How are consumers emerging from the recession?
- What changes are they and will they make in the short term? Long term?
- What will post recession consumers want, need, desire?
- How will they prioritize spending their time and money?
- How can marketers and brands stay relevant as they navigate this new landscape?
- Are there any notable differences when looking at generations, gender, or geography?
The end result provides clarity and direction for staying relevant with the post recession consumer.
www.bdionline.com
Customers can provide valuable insights if companies listen to their perspectives. Communispace enables private online communities where customers openly share feedback on companies' products and services. Through diverse engagement activities, Communispace gains nuanced understandings of customer behaviors and trends to guide business decisions. Leading brands across industries rely on Communispace's global expertise to make their businesses truly customer-driven.
This document provides an overview of the Communispace office space located in downtown Boston. Some key details include:
- The open office space is organized around centralized meeting spaces and pantries to encourage interaction and collaboration. Exposed brick walls, green columns, and bleacher seating give the space a unique vibe.
- Each floor has two pantries stocked with vending machines, microwaves, and refrigerators to keep quick refreshments accessible for employees.
- Flexible conference rooms and lounge areas allow for constant communication and teamwork. The space is designed so that every employee could potentially be in a meeting at the same time.
- Technology tools like media-scape and room wizards
What do customers really want in their mobile experience?High Start Group
Mobile commerce is disrupting the customer lifecycle through mobile apps. Apps allow price comparisons, mobile payments, self-checkout, shopping on the go, and bringing online experiences into the real world. This benefits consumers through convenience and savings, retailers through increased sales and loyalty, and advertisers through new targeted advertising opportunities. Mobile commerce is growing rapidly across categories like clothing, beauty, and household goods.
Communispace is a leading market research company that uses small, private online communities to gather insights for clients. It has worked with major companies like Best Buy and Unilever. The company's services, which cost under $10,000, involve qualitative reports and actionable recommendations. While the 12-month contracts may be long, the smaller communities foster more meaningful feedback compared to larger competitors. Communispace listens to its community members, valuing their opinions, and has established a successful business model of delivering quicker feedback through online communities.
This document provides information on various types of cardiomyopathy and myocarditis. It discusses the causes, clinical features, diagnostic evaluation and management of conditions such as hypertrophic cardiomyopathy, dilated cardiomyopathy, restrictive cardiomyopathy, left ventricular noncompaction, arrhythmogenic right ventricular cardiomyopathy, endocardial fibroelastosis, and myocarditis. The document contains detailed information on the pathogenesis, clinical presentation, investigations including echocardiography, MRI and endomyocardial biopsy, and treatment of these conditions.
CMPLY Updated Regulatory Overview June 2014CMP.LY, Inc.
This document summarizes regulatory activity from various government agencies regarding social media use. It outlines guidance from the FTC on disclosures, endorsements and native advertising. It also discusses FINRA and SEC rules on record keeping, suitability and disclosures for financial services firms. Additional sections cover the FFIEC, FDA and other agencies' focus on establishing policies, disclosures, monitoring and responsiveness on social media.
The document discusses c-Space, a framework for creating new creative paradigms based on recording and sharing casual videos online. The framework aims to 1) leverage crowdsourcing of user-generated videos to help reconstruct 3D scenes in near real-time, 2) develop new interaction methods based on natural behaviors, and 3) deliver a more immersive experience through affective computing and projecting content in the user's surroundings. Challenges include reducing 3D content production costs, defining new data and business models, and facilitating intuitive user experiences.
Case Study: Eyes Wide Open, Wallet Half Shut
Presented by: Manila Austin, Director of Research Communispace Corporation & Graceann Bennett, Managing Partner, Director of Strategic Planning, Ogilvy Chicago
Americans have just lived and are arguably still living through one of the biggest economic crises of our time. Everyday life has become harder to manage and as a country we have faced unprecedented challenges. This crisis has taken a toll on our emotional as well as our financial well being. Consumers are sitting right in the middle of this disequilibrium and have been forced to reflect, react and change to this new reality. There is so much information about how the recession has hurt the everyday consumer. But what happens now? As we embark on a recovery, we feel compelled to know how the experience has shaped the lives of everyday Americans. As thought leaders and experts in understanding consumer behavior in the context of our culture, Ogilvy and Communispace teamed up to make sense of the effects the recession has, and will have on Americans. In this study, we attempted to answer some important questions by surveying 1200 U.S. consumers and qualitatively exploring key topics with 500 online community members.
- How are consumers emerging from the recession?
- What changes are they and will they make in the short term? Long term?
- What will post recession consumers want, need, desire?
- How will they prioritize spending their time and money?
- How can marketers and brands stay relevant as they navigate this new landscape?
- Are there any notable differences when looking at generations, gender, or geography?
The end result provides clarity and direction for staying relevant with the post recession consumer.
www.bdionline.com
Customers can provide valuable insights if companies listen to their perspectives. Communispace enables private online communities where customers openly share feedback on companies' products and services. Through diverse engagement activities, Communispace gains nuanced understandings of customer behaviors and trends to guide business decisions. Leading brands across industries rely on Communispace's global expertise to make their businesses truly customer-driven.
This document provides an overview of the Communispace office space located in downtown Boston. Some key details include:
- The open office space is organized around centralized meeting spaces and pantries to encourage interaction and collaboration. Exposed brick walls, green columns, and bleacher seating give the space a unique vibe.
- Each floor has two pantries stocked with vending machines, microwaves, and refrigerators to keep quick refreshments accessible for employees.
- Flexible conference rooms and lounge areas allow for constant communication and teamwork. The space is designed so that every employee could potentially be in a meeting at the same time.
- Technology tools like media-scape and room wizards
What do customers really want in their mobile experience?High Start Group
Mobile commerce is disrupting the customer lifecycle through mobile apps. Apps allow price comparisons, mobile payments, self-checkout, shopping on the go, and bringing online experiences into the real world. This benefits consumers through convenience and savings, retailers through increased sales and loyalty, and advertisers through new targeted advertising opportunities. Mobile commerce is growing rapidly across categories like clothing, beauty, and household goods.
Communispace is a leading market research company that uses small, private online communities to gather insights for clients. It has worked with major companies like Best Buy and Unilever. The company's services, which cost under $10,000, involve qualitative reports and actionable recommendations. While the 12-month contracts may be long, the smaller communities foster more meaningful feedback compared to larger competitors. Communispace listens to its community members, valuing their opinions, and has established a successful business model of delivering quicker feedback through online communities.
This document provides information on various types of cardiomyopathy and myocarditis. It discusses the causes, clinical features, diagnostic evaluation and management of conditions such as hypertrophic cardiomyopathy, dilated cardiomyopathy, restrictive cardiomyopathy, left ventricular noncompaction, arrhythmogenic right ventricular cardiomyopathy, endocardial fibroelastosis, and myocarditis. The document contains detailed information on the pathogenesis, clinical presentation, investigations including echocardiography, MRI and endomyocardial biopsy, and treatment of these conditions.
This document discusses how law firms can harness the power of social media. It notes that clients, other law firms, and in-house counsel are increasingly using social media. The document recommends that law firms understand different social media platforms, set goals for their use, select appropriate tools based on those goals and target clients, and engage by creating content, building communities, and measuring success. It provides examples of social media strategies law firms can use to become recognized authorities in their fields within 90 days.
This document discusses best practices for social marketing and privacy compliance. It notes that business is moving to social media, so marketers need to protect brands through legal compliance. Common myths are dispelled, such as thinking rules don't apply to digital marketing or that agencies ensure compliance. The current fragmented state of privacy laws is described. Best practices emphasized are thinking first, creating processes, standardizing, disclosing information, documenting activities, and asking for help to avoid regulatory risks. The future may bring an umbrella privacy system in the US like in Canada and Europe. Enforcement is discussed along with notable regulatory actions and clarification from the FTC.
The document discusses the need for standardization in social media measurement. It outlines an agenda for a presentation on developing industry standards for measuring social media. Key points include:
- Six initial priorities for standardization are identified, including content sourcing and methods, reach and impressions, engagement, influence and relevance, opinion and advocacy, and impact and value.
- The first interim standard proposed is a "Sources and Methods Transparency Table" to provide transparency about what data and methodology is used in social media measurement reports.
- Further work is needed in developing discussion documents and interim standards for the other priority areas like reach, engagement, and influence. Developing common standards can help justify social media investments and improve reliability of
This document provides an overview of best practices for social marketing that puts consumers first. It discusses considering platforms and programs used, avoiding common myths, and addressing privacy concerns. Best practices include thinking carefully, creating standardized processes, providing disclosures and documentation, and monitoring programs. The current regulatory landscape for privacy is also examined, with the future expected to bring more comprehensive privacy laws in various jurisdictions. Enforcement of regulations is increasing, so marketers must develop a culture of compliance.
Fraud, Infringement, HIPAA and Treble Damages: Creating Compliance Strategies...HostingCon
In this intensive session you will learn from four top companies how to: sort credible abuse issues from cranky Internet citizens; develop a DMCA plan that works; HIdPPAA compliance leads to increased revenue; how to market your products and comply with the FTC’s new marketing rules; why compliance is central to your business strategy. This session will include three fact based tutorials on DMCA, hacking, subpoenas, HIPPA/HITECH and FTC rules, as well as the opportunity to ask questions of prominent hosting executives who understand both the mechanics and value of compliance.
Walter Adamson of Kinship Digital spoke at the Institute of Internal Auditors South Pacific and Asia Conference SOPAC 2013 on how to a grip on auditing social media and the components of governance. Adamson was previously an Internal Auditor, a Certified Information Systems Auditor, and a is a Certified Social Media Strategist.
Mapping Roles and Responsibilities for Social Media Risk ManagementNexgate
Social media has quickly proven to be a tremendous resource for marketing, human resources, support, and many other business functions. However, that same communications tool can also introduce a significant amount of risk to an organization – risk to corporate compliance, from security threats, employee error and abuse, and much more.
View the slides from Alan Webber, Principal at Asymmetric Insights, John Hair, Director, IT Advisory for KPMG, Chris Walker, Partner at Connect Marketing, and Devin Redmond, Co-Founder & CEO of Nexgate and their webcast on organizational roles and responsibilities in social risk management. Our expert panel shared their insights into how to define and manage enterprise social risk across your social media marketing teams.
You can watch a recording of the webcast here: http://nexgate.com/resources/webcast-roles-and-responsibilities-for-social-risk-management/
Lessons Learned Launching Dozens of Brands on TwitterMark Silva
The document provides lessons learned from launching dozens of brands on Twitter. It finds that brands that participated through engaging content significantly outperformed those that only published content. Participating brands saw 10x more follower growth and had followers with a network 30x larger. Their influence, as measured by Klout scores, was on average 8x higher. While both publishing and participating can work, active management is needed to surface insights and opportunities from social media.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Affiliate Program Management: Launch & MaintenanceAffiliate Summit
Join us as we highlight important topics regarding affiliate program launch and maintenance. We encourage you to bring questions.
Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov) (Moderator)
Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
Karen Garcia, CEO, GTO Management (Twitter @karengarcia)
Kim Salvino, Director of Publisher Development, Chateau 20, LLC (Twitter @kim_salvino)
Boardvote is an engagement and analytical platform for public companies that aims to address the needs of both public companies and investors. It provides direct engagement between management and investors, increased transparency, and reliable investment opportunities. The platform distributes press releases and SEC filings through social media and newswires, generates press releases to control information quality and flow, and monitors investor engagement on each release. It offers public companies visibility, ability to measure engagement, exposure through content, and engagement with investors. For users, it provides reliable information access, investment opportunities, and direct access and interaction with company management.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
Activating Communities of Interest on the Real Time, Social WebR2integrated
Activating Communities of Interest On The Real Time, Social Web: The web is a decision engine, and communities of interest are where it's at for brands looking to influence customers and build advocacy.
Defines the concept of Sales 2.0 from the sales leader’s perspective, separates the reality from the hype, and provides recommendations on how to begin incorporating the best of these emerging tools and practices into your 2010 sales and marketing strategy.
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
The document discusses partnerships, consumer demand, and new forms of digital news delivery at the 2013 AAN Digital Conference. It highlights the need for news organizations to form new partnerships driven by consumer demand, diversify revenue streams, and experiment with interactive and collaborative models of journalism to engage audiences in the digital age. Metrics that track engagement and relationships with consumers are important for ensuring sustainability in this new digital news frontier.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.
This webinar discusses how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.
Covered in this presentation:
1. Key metrics every B2B marketer must focus on
2. A framework for setting up a solid data foundation
3. The difference between data and insights
4. When and how to act on data-driven insights
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
This document discusses how law firms can harness the power of social media. It notes that clients, other law firms, and in-house counsel are increasingly using social media. The document recommends that law firms understand different social media platforms, set goals for their use, select appropriate tools based on those goals and target clients, and engage by creating content, building communities, and measuring success. It provides examples of social media strategies law firms can use to become recognized authorities in their fields within 90 days.
This document discusses best practices for social marketing and privacy compliance. It notes that business is moving to social media, so marketers need to protect brands through legal compliance. Common myths are dispelled, such as thinking rules don't apply to digital marketing or that agencies ensure compliance. The current fragmented state of privacy laws is described. Best practices emphasized are thinking first, creating processes, standardizing, disclosing information, documenting activities, and asking for help to avoid regulatory risks. The future may bring an umbrella privacy system in the US like in Canada and Europe. Enforcement is discussed along with notable regulatory actions and clarification from the FTC.
The document discusses the need for standardization in social media measurement. It outlines an agenda for a presentation on developing industry standards for measuring social media. Key points include:
- Six initial priorities for standardization are identified, including content sourcing and methods, reach and impressions, engagement, influence and relevance, opinion and advocacy, and impact and value.
- The first interim standard proposed is a "Sources and Methods Transparency Table" to provide transparency about what data and methodology is used in social media measurement reports.
- Further work is needed in developing discussion documents and interim standards for the other priority areas like reach, engagement, and influence. Developing common standards can help justify social media investments and improve reliability of
This document provides an overview of best practices for social marketing that puts consumers first. It discusses considering platforms and programs used, avoiding common myths, and addressing privacy concerns. Best practices include thinking carefully, creating standardized processes, providing disclosures and documentation, and monitoring programs. The current regulatory landscape for privacy is also examined, with the future expected to bring more comprehensive privacy laws in various jurisdictions. Enforcement of regulations is increasing, so marketers must develop a culture of compliance.
Fraud, Infringement, HIPAA and Treble Damages: Creating Compliance Strategies...HostingCon
In this intensive session you will learn from four top companies how to: sort credible abuse issues from cranky Internet citizens; develop a DMCA plan that works; HIdPPAA compliance leads to increased revenue; how to market your products and comply with the FTC’s new marketing rules; why compliance is central to your business strategy. This session will include three fact based tutorials on DMCA, hacking, subpoenas, HIPPA/HITECH and FTC rules, as well as the opportunity to ask questions of prominent hosting executives who understand both the mechanics and value of compliance.
Walter Adamson of Kinship Digital spoke at the Institute of Internal Auditors South Pacific and Asia Conference SOPAC 2013 on how to a grip on auditing social media and the components of governance. Adamson was previously an Internal Auditor, a Certified Information Systems Auditor, and a is a Certified Social Media Strategist.
Mapping Roles and Responsibilities for Social Media Risk ManagementNexgate
Social media has quickly proven to be a tremendous resource for marketing, human resources, support, and many other business functions. However, that same communications tool can also introduce a significant amount of risk to an organization – risk to corporate compliance, from security threats, employee error and abuse, and much more.
View the slides from Alan Webber, Principal at Asymmetric Insights, John Hair, Director, IT Advisory for KPMG, Chris Walker, Partner at Connect Marketing, and Devin Redmond, Co-Founder & CEO of Nexgate and their webcast on organizational roles and responsibilities in social risk management. Our expert panel shared their insights into how to define and manage enterprise social risk across your social media marketing teams.
You can watch a recording of the webcast here: http://nexgate.com/resources/webcast-roles-and-responsibilities-for-social-risk-management/
Lessons Learned Launching Dozens of Brands on TwitterMark Silva
The document provides lessons learned from launching dozens of brands on Twitter. It finds that brands that participated through engaging content significantly outperformed those that only published content. Participating brands saw 10x more follower growth and had followers with a network 30x larger. Their influence, as measured by Klout scores, was on average 8x higher. While both publishing and participating can work, active management is needed to surface insights and opportunities from social media.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Affiliate Program Management: Launch & MaintenanceAffiliate Summit
Join us as we highlight important topics regarding affiliate program launch and maintenance. We encourage you to bring questions.
Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov) (Moderator)
Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
Karen Garcia, CEO, GTO Management (Twitter @karengarcia)
Kim Salvino, Director of Publisher Development, Chateau 20, LLC (Twitter @kim_salvino)
Boardvote is an engagement and analytical platform for public companies that aims to address the needs of both public companies and investors. It provides direct engagement between management and investors, increased transparency, and reliable investment opportunities. The platform distributes press releases and SEC filings through social media and newswires, generates press releases to control information quality and flow, and monitors investor engagement on each release. It offers public companies visibility, ability to measure engagement, exposure through content, and engagement with investors. For users, it provides reliable information access, investment opportunities, and direct access and interaction with company management.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
Activating Communities of Interest on the Real Time, Social WebR2integrated
Activating Communities of Interest On The Real Time, Social Web: The web is a decision engine, and communities of interest are where it's at for brands looking to influence customers and build advocacy.
Defines the concept of Sales 2.0 from the sales leader’s perspective, separates the reality from the hype, and provides recommendations on how to begin incorporating the best of these emerging tools and practices into your 2010 sales and marketing strategy.
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
The document discusses partnerships, consumer demand, and new forms of digital news delivery at the 2013 AAN Digital Conference. It highlights the need for news organizations to form new partnerships driven by consumer demand, diversify revenue streams, and experiment with interactive and collaborative models of journalism to engage audiences in the digital age. Metrics that track engagement and relationships with consumers are important for ensuring sustainability in this new digital news frontier.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.
This webinar discusses how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.
Covered in this presentation:
1. Key metrics every B2B marketer must focus on
2. A framework for setting up a solid data foundation
3. The difference between data and insights
4. When and how to act on data-driven insights
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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1. Social Advocacy – Opportunities and
Responsibilities of Engaging your Employees
and Advocates in Social Channels
Tom Chernaik
CEO, CMP.LY
2. Our Mission
To protect consumers and lessen regulatory burdens on business
to create an open and transparent marketplace
• Simplify and standardize regulatory compliance and disclosures for businesses
to build brand trust with their consumers
• Create tools to effectively and efficiently manage, monitor and measure
marketing efforts
• Enables companies of any size scale meet regulatory and disclosure
challenges in the most efficient & cost effective manner
• Provides consumers with a memorable and easy to understand disclosure of
business relationships and practices
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4. Developing Trends
• Increasing reliance on advocate networks
• Episodic campaigns giving way to ongoing efforts
• Direct relationships with brands
• Moving from traditional blogs across many channels
• Unprecedented sharing & syndication of content
• Employees, agencies and vendors as advocates
• Heightened public awareness
• Increasing focus of regulators
• Scale of programs is challenging
• Brands are concerned about trust, reputation & risk
• Even traditionally regulated businesses are engaging
• Larger budgets demand better measurement
• Brands are expecting the agency to handle it
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5. Need for Disclosure
• FTC: Endorsements/Testimonials; Material connection disclosures
• SEC: Antifraud; Compliance; Recordkeeping; Safe Harbor
• FINRA: Conflict of Interest Disclosures; Suitability Disclaimers
• FDA: Safety warnings; Fair balance information; Sunshine Act
• FEC: Political disclosures in short-form social channels
• OFT: UK Advertising Codes
• ASA: Revised CAP Code
• IPM/ISBA: Code of Conduct for Experiential Marketing
• Privacy: Privacy Notices
• Liability: Terms & Conditions; Offers; Contest Rules; Social Media Policies
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6. Notable Events
• FTC Guidelines (endorsements) December 2009
• FTC action(endorsements) April 2010
• FTC action (astroturfing) August 2010
• FTC action(affiliate marketing) March 2011
• FTC action (endorsements) November 2011
• State action (deceptive advertising) July 2009
• OFT action (UK) (endorsement) December 2010
• CAP Code Update (disclosure) March 2011
• Google Chrome (disclosure) January 2012
• ASA action (UK) (contests) January 2012
• ASA action (UK) (endorsement) March 2012
• FTC Workshop (disclosure) May 2012
• Class Action (disclosure) June 2012
• ASA action (UK) (endorsement) June 2012
6
7. Risks of Non-Compliance
• Court of Public Opinion
– Consumers, bloggers,
– Social media backlash
– Blacklisting
• PR Nightmares
– Scandals, reports & investigations
– Bad press & negative opinions
• Regulatory Action / Investigations
– Significant legal costs
– Penalties and settlement terms
– Potential for erosion of brand trust
• Legal Exposure / Liability
– 3rd party lawsuits / consumer actions
– Responsibility for representatives
– Lack of documentation
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8. Agency Risk
Advertisers are responsible for the actions of their
agencies
• Social media policies must be in alignment
• Disclosure and monitoring must be considered
• Ask the right questions (subcontractors, vendors, platforms)
• Increasing regulation – FTC, OFT, ASA, FINRA, FDA, Sunshine Act
• Clients are expecting their agencies to lead these efforts
Key takeaways:Need to lead with and provide clients with social media best practices
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9. Updated WOMMA Guidelines
Draft released for public comments this week
• Confusion around responsibilities of various stakeholders (Advertisers,
Bloggers, Agencies, Vendors, Influencers)
• Monitoring for disclosure and for claims
• Syndication of content across channels
• New platform challenges
• Updated guidance from the FTC and other industry groups
• Definitions and nomenclature
– Advocate replaces Blogger
– Marketer replaces Advertiser
– Expand scope to encompass new platforms, programs and challenges
– Define areas of concern (non-monetary incentives, promotions, etc.)
• Includes areas of additional concern
• http://womma.org/ethicsreview/
10. Disclosure Considerations
• Platforms
• Programs
– Paid Review / Endorsement / Mentions
– Ambassador and Advocate Programs
– Sampling / Reviews / Gifting / Fly Aways / Haul Video
– Contests / Promotions / Special Offers
– Corporate Communications
– Social Media Policy Compliance
• Products
– Influencer Incentives
– Sponsored/Featured/Promoted Messaging
– Sharing/Signs of Approval on Social Platforms
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12. Current Solutions
• Expect the agency to handle it
• Leave it up to the influencer
• Ad-hoc compliance solutions / hashtags
• Rely on background &profile disclosures
• Use site-wide disclosures
• Lack of monitoring
• Simply ignore it
Best intentions vs. Best Practices
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26. CMP.LY In Use - Pinterest
Documented disclosure process
26
27. CMP.LY In Use - Pinterest
Documented disclosure process
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28. CMP.LY - How it Works
Note: Additional for multi-user programs
1. Sign into your 2. Customize for 3. Invite participants into 4. Participants click
CMP.LY account, specific policy the program. through to sign up
select a program and language; add any and accept the policy.
disclosure type. appropriate notes. Acceptance is
Launch program. documented.
5. Participants receive 6. Participants posts 7. CMP.LY tracks the 8. CMP.LY generates
appropriate code social media content, codes for real-time alerts; creates 3rd
and/or badge including code/badge. analytics and party audit trail;
monitors influencer archives all data.
feeds for brand
names & keywords.
28
39. “It’s quick and easy, and
you can even do it on
micro-blogging services
such as Twitter.”
-Mashable
“Where there's a
challenge, there's
Tom Chernaik
probably a tech startup. CEO
Enter CMP.LY, which aims 646.369.4555
to make compliance
tom@cmp.ly
simple for the Twitter and
Foursquare users of the
world.” http://cmp.ly
-CNN Money
39