This document discusses the growing adoption of container-based platforms as a service (PaaS) solutions in the telecommunications industry. It notes that traditional virtual machine-based network function virtualization and software defined networking solutions are facing scalability issues. Container technologies are poised to help telcos deploy network functions and applications more efficiently at scale. The document proposes a container-based telco app orchestration mechanism using Apache Mesos to deploy containers adhering to quality of service requirements. Overall, the shift to container-based approaches can help telcos overcome limitations of current virtualization methods and better optimize resource utilization.