1. 65amp.com
Alex Goh
Founder / Developer

2. Consumer Web Evolution
Past: Everyone consumes content.
Current: Everyone produces content at various sites.
Next?
“Everyone integrates their content from various sites into a
single accessible place”

3. Our Goal
To build a platform that lets users bring their
contents together, making them accessible to others,
and hence increasing their social identity.

4. Our First Attempt
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A publishing approach, like a website builder.
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Lets users mashup photos, videos, feeds, and blogs.
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Ofers great degree of personalization.
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Alpha version launched on 10 May 2009.
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Demo video - http://blip.tv/fle/2112558
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My personal mashup page - http://65amp.com/alekkus

5. Response so far?
No good : (
Lessons learned:
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Too much personalization – people are too lazy to design.
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Many features are not intuitively accessible.
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Lacks user-to-user interactions.

6. Our Next Attempt
Ditched the website builder approach.
Reduce personalization, adopt a more streamlined user
interface.
Includes two-way content sharing to promote user interactions.
●
Users not only can place contents onto their own pages,
they can also place contents onto other users' pages.
e.g. User A drops a “post-it” note onto User B's page.
Next version is scheduled to launch in August 2009.

7. Thank you!
Looking forward to showing you a demo of our next version.
our philosophy: “Launch fast, fail fast, re-aim, fre...”