SlideShare a Scribd company logo
Consumer Unicorns: 
the art of building billion dollar startups 
Jim Scheinman 
Founder and Managing Director 
@jimscheinman & @mavenVC
A vision worth fighting for
Does the problem really need fixing?
Founding team 
Hacker Designer Hustler
Founding team 
Hacker Designer Hustler
Founding team 
Hacker Designer + Hustler
Culture
Product/market fit & consumer growth hacking
Language/market fit 
I Agree Cool +1
Focus 
vs.
Mentor whiplash
Investors
Luck and timing

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Consumer Unicorns: The Art of Building Billion Dollar Startups