This document summarizes the application of learning theories to two print advertisements. For the first advertisement of a women-only transportation vehicle in Pakistan, it applies social observational learning theories like socio-cultural learning and the halo effect. It also discusses behavioral conditioning of gender roles. The second advertisement by Apple applies cognitive theories by targeting intelligence, memory and brand perception. It discusses how the advertisement conditions consumers to associate the Apple brand with the concept of an apple.

1. [Documenttitle] |Ms.TehzeebSakina
ABSTRACT
AssignmentonLearningTheoriesApplicationonPrint
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Ms. Tehzeeb Sakina
IntroductiontoPsychology

2. Student Name Muhammad Husayn StudentID20141-17712
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3. Student Name Muhammad Husayn StudentID20141-17712
Socio Observational Theories
Social psychology is focused on helping us understand and explain social behavior. We
have learnt and adopted from culture and societies via observation. We observe daily
routines and sometimes are socially motivated to learn particular concepts
This advert clearly depicts are social cultura and observationall learning.
In Pakistan, to the least, this is how our girls have been traveling to universities. We have been following
gender biasness in our patriarchal society. So this advert clearly targets that. It is in a way, Prosocial
Behavior, Halo Effect(depicting every college girl travel like this, just on counts of a number) The rest are
always following Bystander Effect.
This can easily be observed daily. The more we see and observe our surroundings, the more is induced
into our learning. Every girl growing up in our country as observed and hence transformed to be
traditional as ever. Those who oversee this observe others and learn different,
Behavioral Theories
Behavioral psychology, also known as behaviorism, is a theory of learning based upon
the idea that all behaviors are acquired through conditioning. Advocated by famous
psychologists such as John B. Watson and B.F. Skinner, behavioral theories dominated
psychology during the early half of the twentieth century. Today, behavioral techniques
are still widely used in therapeutic settings to help clients learn new skills and behaviors
Our girls have been conditioned classically or traditionally into gender segregation. This transport is a
representation of such concept. Our girls have been through externalor internal stimuli taught mental
processes and behavior in a particular manner. This is what this advert gets at. For women only
transporters this vehicle is more convenient and in 3rd
world South Asia Lamborghini is a fantasy. Its
realistic to behave in our domains and purchase this easy transport.

4. Student Name Muhammad Husayn StudentID20141-17712
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5. Student Name Muhammad Husayn StudentID20141-17712
Figure 1 Ace Apple

6. Student Name Muhammad Husayn StudentID20141-17712
This is the advertisement by Apple company back in the day when Steve Jobs focused upon Macintosh
Computers and now it has Iphones following same concepts.
Simplicity Sophistication Natural Apple
Cognitive Theories
Cognitive theories of psychology are focused on internal states, such as motivation,
problem solving, decision-making, thinking, and attention.
Over here, Apple targets Intelligence and Memory, nit to mention creativity. It also brings in a strong
perception about its brand or computer. Thereby, applying more of our cognition and cognitive theories
Pluswheneverwe will seeanapple,we willrememberApple ComputerandneverForget.
Classical Conditioning
Although we all know an apple a day keeps doctor away. Maybe the kids of 22nd
century will
think of Apple is a iphone mac book or table or the company/
The branding and conceptualizing is conditioning consumers to always be able to connect with
apple the Apple brand- simple yet sophisticate.
So if we talk about apple fruit we also recall apple company and brand as their strategies have
conditioned us