A brand plan for Loreal Men Expert. We did this as a part of brand management course keeping it in alignment with Loreal Brand Storm 2016. We utilized the resource material and created our own brand plan, for course purpose.
L'Oreal launches its first eco-friendly haircare line called Serie Nature. The line uses natural ingredients like avocado, fig and tomato lycopene. It aims to replace chemical components with natural origin ingredients without compromising on efficiency. The range has 6 categories of products including a kids shampoo. It will be available at select L'Oreal salons and in recyclable bottles priced between Rs. 525-Rs. 1000. The brand targets environment conscious women aged 21-50 from upper socioeconomic classes.
This document is a research report on factors influencing customer preference when buying Head & Shoulders shampoo. It was submitted by Bhupesh Sahu for his MBA degree. The report provides background on the hair care industry in India, including market sizes and growth of different product segments. It then discusses the history and composition of shampoos, different types of specialized shampoos, and the evolution of the Indian hair care industry and shampoo market. Procter & Gamble is also briefly mentioned.
This promotional plan summarizes the marketing strategy for LAVANDE body spray. The plan outlines communication tactics to create awareness and perception of the new product. Key aspects of the plan include targeting upper middle and higher class urban consumers aged 16-35. The marketing mix involves premium pricing, intensive distribution, and a promotional strategy utilizing television, digital, and sponsorship activities. The goal is to position LAVANDE as a masculine, modern brand that provides long-lasting freshness through emotional and rational advertising appeals.
The document provides a proposal for positioning Imperial Leather soap as the best selling luxury soap brand in India. It includes a table of contents, company mission statement, analysis of factors affecting consumer behavior, current market analysis of competitors including Lux, Dove and Lifebuoy, conclusion, and SWOT analysis. It then outlines the strategic planning process including defining the company mission, setting objectives, designing business portfolio, and planning functional strategies such as market segmentation, target marketing, and product positioning.
The document provides information on Head & Shoulders marketing strategies in Colombia, the United States, and the Czech Republic including website URLs, product lines and components, packaging, post-sales support websites, and promotional activities such as sponsoring sporting events and offering prizes and discounts. The brand positions itself as providing dandruff relief and clean, fresh hair.
This document outlines a 10 step marketing plan for Clear Shampoo in the Philippines. It analyzes the shampoo market size, Clear's target demographic of single men and women aged 15-35, and its competitors like Head & Shoulders. Clear positions itself as the only shampoo that nourishes the scalp to prevent dandruff and boost confidence. Market data indicates the total shampoo market is around 12-16 billion Philippine pesos, and Clear has a 20% share of the anti-dandruff niche worth 2.4 billion pesos.
The document discusses the brand Head & Shoulders anti-dandruff shampoo. It summarizes key aspects of the brand including its introduction of ZPT to differentiate itself, creation of variants to appeal to consumer needs, strong marketing campaigns due to backing from P&G, and use of attractive packaging with fresh scent. Consumer research found quality and value for money were the top reasons for purchasing Head & Shoulders, and TV was the primary source of advertisement exposure.
10 Step Marketing Plan of Head & Shoulders brian garciabrgarcia
1. Head & Shoulders targets men and women with dandruff and scalp problems who want proper hygiene and hair care to gain confidence. Other shampoo brands focus more on hair condition.
2. Head & Shoulders' market share in the Philippines is less than Php 1.8 billion of the estimated Php 12 billion shampoo industry.
3. The marketing plan focuses on TV ads with Manny Pacquiao, print ads, events, social media, and nationwide distribution to position Head & Shoulders as the niche leader in anti-dandruff shampoo.
L'Oreal launches its first eco-friendly haircare line called Serie Nature. The line uses natural ingredients like avocado, fig and tomato lycopene. It aims to replace chemical components with natural origin ingredients without compromising on efficiency. The range has 6 categories of products including a kids shampoo. It will be available at select L'Oreal salons and in recyclable bottles priced between Rs. 525-Rs. 1000. The brand targets environment conscious women aged 21-50 from upper socioeconomic classes.
This document is a research report on factors influencing customer preference when buying Head & Shoulders shampoo. It was submitted by Bhupesh Sahu for his MBA degree. The report provides background on the hair care industry in India, including market sizes and growth of different product segments. It then discusses the history and composition of shampoos, different types of specialized shampoos, and the evolution of the Indian hair care industry and shampoo market. Procter & Gamble is also briefly mentioned.
This promotional plan summarizes the marketing strategy for LAVANDE body spray. The plan outlines communication tactics to create awareness and perception of the new product. Key aspects of the plan include targeting upper middle and higher class urban consumers aged 16-35. The marketing mix involves premium pricing, intensive distribution, and a promotional strategy utilizing television, digital, and sponsorship activities. The goal is to position LAVANDE as a masculine, modern brand that provides long-lasting freshness through emotional and rational advertising appeals.
The document provides a proposal for positioning Imperial Leather soap as the best selling luxury soap brand in India. It includes a table of contents, company mission statement, analysis of factors affecting consumer behavior, current market analysis of competitors including Lux, Dove and Lifebuoy, conclusion, and SWOT analysis. It then outlines the strategic planning process including defining the company mission, setting objectives, designing business portfolio, and planning functional strategies such as market segmentation, target marketing, and product positioning.
The document provides information on Head & Shoulders marketing strategies in Colombia, the United States, and the Czech Republic including website URLs, product lines and components, packaging, post-sales support websites, and promotional activities such as sponsoring sporting events and offering prizes and discounts. The brand positions itself as providing dandruff relief and clean, fresh hair.
This document outlines a 10 step marketing plan for Clear Shampoo in the Philippines. It analyzes the shampoo market size, Clear's target demographic of single men and women aged 15-35, and its competitors like Head & Shoulders. Clear positions itself as the only shampoo that nourishes the scalp to prevent dandruff and boost confidence. Market data indicates the total shampoo market is around 12-16 billion Philippine pesos, and Clear has a 20% share of the anti-dandruff niche worth 2.4 billion pesos.
The document discusses the brand Head & Shoulders anti-dandruff shampoo. It summarizes key aspects of the brand including its introduction of ZPT to differentiate itself, creation of variants to appeal to consumer needs, strong marketing campaigns due to backing from P&G, and use of attractive packaging with fresh scent. Consumer research found quality and value for money were the top reasons for purchasing Head & Shoulders, and TV was the primary source of advertisement exposure.
10 Step Marketing Plan of Head & Shoulders brian garciabrgarcia
1. Head & Shoulders targets men and women with dandruff and scalp problems who want proper hygiene and hair care to gain confidence. Other shampoo brands focus more on hair condition.
2. Head & Shoulders' market share in the Philippines is less than Php 1.8 billion of the estimated Php 12 billion shampoo industry.
3. The marketing plan focuses on TV ads with Manny Pacquiao, print ads, events, social media, and nationwide distribution to position Head & Shoulders as the niche leader in anti-dandruff shampoo.
Comparison of marketing and promotionsl strategy between dove and pantene sha...Bhavin Agrawal
This document compares the promotional strategies of Pantene and Dove hair care brands. It provides background on both companies and their portfolios. For Dove, it outlines their marketing objectives, mix, target groups, and communication strategy which focuses on telling hair problems and product benefits in a simple, elegant tone. For Pantene, it discusses their various shampoo lines and marketing through television, radio, magazines and more to target female consumers aged 18-34 concerned with hair health, beauty and fashion.
Rejoice shampoo is relaunching in the Indian market with improvements to attract more customers. It is introducing smaller 10ml sachets and 180ml bottles. Rejoice is an herbal anti-dandruff shampoo without chemicals that comes in 5 variants to treat different hair problems like fall, dandruff, splitting and promote hair growth. It aims to provide consumers with healthy hair and lifestyle through its conditioning formula. Rejoice targets India's upper middle class and uses advertising and promotions to position itself as the best choice for dandruff removal and beautiful hair.
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
This document describes a line of shampoos called Zero% that are formulated without common irritants like sulfates, silicones, colorants, parabens, MIT, and salt. The shampoos aim to repair hair, provide volume and softness. They contain natural ingredients like caviar extract, silk proteins, and vitamins. The document explains the shampoo line, ingredients, benefits, how to use, sizes available, and complementary hair products.
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through four divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani.
This document summarizes the marketing strategies of 5 soap brands - Lux, Lifebuoy, Meril Splash, Dettol, and Dove. For each brand, it outlines their product lines, pricing, and promotional activities. It notes that each brand targets different segments and positions themselves uniquely to attract customers. In the end, it acknowledges that while each brand has its own strategy, they seem to be successfully attracting their target markets.
Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make
specific choices about their future—something that doesn’t happen in most companies. Dr .Mahboob
Khan
HUL India - Shampoo's product portfolioSangini Shah
The document discusses the FMCG sector and shampoo market in India. It provides details about HUL, the market leader in FMCG, and its portfolio of food, personal care and home care brands. Regarding shampoos, it notes that the market is growing but still has low penetration. It analyzes the market share of major shampoo brands such as Sunsilk, Head & Shoulders, Pantene, Dabur and Clinic. The document then focuses on Clinic All Clear shampoo, providing a SWOT analysis and details on its variants, positioning and new product launches. It maps major shampoo brands based on anti-dandruff effectiveness and availability. Finally, it summar
The document provides an overview of Garnier, a sub-brand of L'Oreal focused on hair and skin care products. It discusses Garnier's product lines and marketing strategies in India. Key points include:
1) Garnier produces hair care products like the Fructis line and recently expanded into skin care. It focuses on using natural fruit extracts in its formulations.
2) In India, Garnier focuses on the natural hair care market and established itself among the middle and upper middle class. It effectively promotes its wide range of affordable products.
3) An analysis finds the Indian hair care market is valued at $200 million and growing, with colorants showing strong growth.
This document provides information about a project report submitted by Melbin Maria Noble on Head & Shoulders shampoo under the guidance of their professor. It includes an acknowledgement section thanking those who helped with the project. The index previews the topics that will be covered in the report such as the history of the hair care and shampoo industries, information about Procter & Gamble as the manufacturer of Head & Shoulders, market study findings on consumption and consumer preferences for Head & Shoulders, and conclusions and recommendations from the project.
Positioning Imperial leather as the Best Selling LuxurySoapAsher Wilson
Marketing strategies for market dominance and improved visibility of the Imperial leather brand on the Ghanaian market.
Did this as part of the Graduate Trainee recruitment process at PZ Cussons Ghana.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
Miss alpha l'oreal campus finals presentationJenny Li
The document discusses strategies for expanding a hair care brand in Southeast Asia. It analyzes market trends showing growing sales of conditioners. The brand has opportunities to grow by launching a new conditioning product for the middle class and using a "Share Your Story" campaign on social media and through student ambassadors. The campaign aims to portray consumers' busy lives and how the product fits their needs.
Unilever Sri Lanka is repositioning Pond's talc powder in the Sri Lankan market by introducing a new premium line. Pond's has reached maturity in Sri Lanka without the expected results due to poor past positioning. The repositioning involves a high quality, high price strategy under market skimming. Jacqueline Fernandez will be the celebrity brand ambassador. The marketing communication plan includes social and mass media advertising with a 14.25 million rupee budget for the first year. Key competitors in the Sri Lankan market include Enchanteur, Yardley, Pears, Johnson's Baby, and local brand Baby Cheramy. Competitors use various online and traditional promotion methods.
Square Toiletries Ltd is one of the largest companies in Bangladesh, with a turnover of USD 75 million. They market over 20 brands of health, hygiene, oral care, hair care, and fabric care products. Some major brands include Jui, Chaka, Senora, Magic, Meril Protective Care, and Meril Baby. The company exports products to 13 countries. Meril Protective Care and Meril Baby brands offer products for skin and baby care like petroleum jelly, chap sticks, lotions, and soaps. The documents provide details on the composition of ingredients for some products.
This document discusses introducing an anti-aging cream for men under the Nivea for Men brand in India. It notes the growing male grooming market in India and lack of anti-aging products for men. The proposed strategy is to launch an anti-aging cream under Nivea for Men to gain a first mover advantage and create a new segment. An accompanying campaign would promote the importance of skincare and graceful aging for men through a dedicated website, print/TV ads with Saif Ali Khan as brand ambassador, and expert advice.
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
Young Marketers Elite 3_Assignment 8.1_Brand Innovation_Minh Thông+Văn Hiển+N...Ngoc Khanh Pham
The document discusses brand innovation, including key principles, types, and the brand innovation process.
The key principles of brand innovation are refresh, complete, and breakthrough. The types of brand innovation are stretching the brand in its current category, launching brands in new territories, innovating the core with rapid roll-out, and targeting new consumer groups.
The brand innovation process involves several phases: prepare, idea, feasibility, capability, launch preparation, post-launch evaluation. Each phase has a nature and key success factors. Examples are provided to illustrate the brand innovation process for a toothpaste brand and fabric softener brand.
Comparison of marketing and promotionsl strategy between dove and pantene sha...Bhavin Agrawal
This document compares the promotional strategies of Pantene and Dove hair care brands. It provides background on both companies and their portfolios. For Dove, it outlines their marketing objectives, mix, target groups, and communication strategy which focuses on telling hair problems and product benefits in a simple, elegant tone. For Pantene, it discusses their various shampoo lines and marketing through television, radio, magazines and more to target female consumers aged 18-34 concerned with hair health, beauty and fashion.
Rejoice shampoo is relaunching in the Indian market with improvements to attract more customers. It is introducing smaller 10ml sachets and 180ml bottles. Rejoice is an herbal anti-dandruff shampoo without chemicals that comes in 5 variants to treat different hair problems like fall, dandruff, splitting and promote hair growth. It aims to provide consumers with healthy hair and lifestyle through its conditioning formula. Rejoice targets India's upper middle class and uses advertising and promotions to position itself as the best choice for dandruff removal and beautiful hair.
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
This document describes a line of shampoos called Zero% that are formulated without common irritants like sulfates, silicones, colorants, parabens, MIT, and salt. The shampoos aim to repair hair, provide volume and softness. They contain natural ingredients like caviar extract, silk proteins, and vitamins. The document explains the shampoo line, ingredients, benefits, how to use, sizes available, and complementary hair products.
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through four divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani.
This document summarizes the marketing strategies of 5 soap brands - Lux, Lifebuoy, Meril Splash, Dettol, and Dove. For each brand, it outlines their product lines, pricing, and promotional activities. It notes that each brand targets different segments and positions themselves uniquely to attract customers. In the end, it acknowledges that while each brand has its own strategy, they seem to be successfully attracting their target markets.
Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make
specific choices about their future—something that doesn’t happen in most companies. Dr .Mahboob
Khan
HUL India - Shampoo's product portfolioSangini Shah
The document discusses the FMCG sector and shampoo market in India. It provides details about HUL, the market leader in FMCG, and its portfolio of food, personal care and home care brands. Regarding shampoos, it notes that the market is growing but still has low penetration. It analyzes the market share of major shampoo brands such as Sunsilk, Head & Shoulders, Pantene, Dabur and Clinic. The document then focuses on Clinic All Clear shampoo, providing a SWOT analysis and details on its variants, positioning and new product launches. It maps major shampoo brands based on anti-dandruff effectiveness and availability. Finally, it summar
The document provides an overview of Garnier, a sub-brand of L'Oreal focused on hair and skin care products. It discusses Garnier's product lines and marketing strategies in India. Key points include:
1) Garnier produces hair care products like the Fructis line and recently expanded into skin care. It focuses on using natural fruit extracts in its formulations.
2) In India, Garnier focuses on the natural hair care market and established itself among the middle and upper middle class. It effectively promotes its wide range of affordable products.
3) An analysis finds the Indian hair care market is valued at $200 million and growing, with colorants showing strong growth.
This document provides information about a project report submitted by Melbin Maria Noble on Head & Shoulders shampoo under the guidance of their professor. It includes an acknowledgement section thanking those who helped with the project. The index previews the topics that will be covered in the report such as the history of the hair care and shampoo industries, information about Procter & Gamble as the manufacturer of Head & Shoulders, market study findings on consumption and consumer preferences for Head & Shoulders, and conclusions and recommendations from the project.
Positioning Imperial leather as the Best Selling LuxurySoapAsher Wilson
Marketing strategies for market dominance and improved visibility of the Imperial leather brand on the Ghanaian market.
Did this as part of the Graduate Trainee recruitment process at PZ Cussons Ghana.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
Miss alpha l'oreal campus finals presentationJenny Li
The document discusses strategies for expanding a hair care brand in Southeast Asia. It analyzes market trends showing growing sales of conditioners. The brand has opportunities to grow by launching a new conditioning product for the middle class and using a "Share Your Story" campaign on social media and through student ambassadors. The campaign aims to portray consumers' busy lives and how the product fits their needs.
Unilever Sri Lanka is repositioning Pond's talc powder in the Sri Lankan market by introducing a new premium line. Pond's has reached maturity in Sri Lanka without the expected results due to poor past positioning. The repositioning involves a high quality, high price strategy under market skimming. Jacqueline Fernandez will be the celebrity brand ambassador. The marketing communication plan includes social and mass media advertising with a 14.25 million rupee budget for the first year. Key competitors in the Sri Lankan market include Enchanteur, Yardley, Pears, Johnson's Baby, and local brand Baby Cheramy. Competitors use various online and traditional promotion methods.
Square Toiletries Ltd is one of the largest companies in Bangladesh, with a turnover of USD 75 million. They market over 20 brands of health, hygiene, oral care, hair care, and fabric care products. Some major brands include Jui, Chaka, Senora, Magic, Meril Protective Care, and Meril Baby. The company exports products to 13 countries. Meril Protective Care and Meril Baby brands offer products for skin and baby care like petroleum jelly, chap sticks, lotions, and soaps. The documents provide details on the composition of ingredients for some products.
This document discusses introducing an anti-aging cream for men under the Nivea for Men brand in India. It notes the growing male grooming market in India and lack of anti-aging products for men. The proposed strategy is to launch an anti-aging cream under Nivea for Men to gain a first mover advantage and create a new segment. An accompanying campaign would promote the importance of skincare and graceful aging for men through a dedicated website, print/TV ads with Saif Ali Khan as brand ambassador, and expert advice.
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
Young Marketers Elite 3_Assignment 8.1_Brand Innovation_Minh Thông+Văn Hiển+N...Ngoc Khanh Pham
The document discusses brand innovation, including key principles, types, and the brand innovation process.
The key principles of brand innovation are refresh, complete, and breakthrough. The types of brand innovation are stretching the brand in its current category, launching brands in new territories, innovating the core with rapid roll-out, and targeting new consumer groups.
The brand innovation process involves several phases: prepare, idea, feasibility, capability, launch preparation, post-launch evaluation. Each phase has a nature and key success factors. Examples are provided to illustrate the brand innovation process for a toothpaste brand and fabric softener brand.
This document proposes a new after-sport hair and body product concept for L'Oreal Men Expert to target young, sporty millennial men. The product would be a 2-in-1 shampoo and shower gel packaged together for convenience. The marketing strategy involves establishing Italian athlete brand ambassadors, creating a temporary mini-website and app, sponsoring a video game character, and promoting the product at gyms and youth sports leagues to build an emotional connection with the target consumer and drive trial. The goal is to modernize the hair and body segment and increase L'Oreal Men Expert's market share among young men.
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
Wet & Dry Personal Care is a young company focused on health, wellbeing, and developing innovative products to meet evolving consumer needs and desires. The company has a team with 50 years of collective experience across healthcare, beauty, fitness and more. W&D researches unmet consumer needs to create natural, effective products in feminine intimate health, personal care and other categories. It aims to be a leading brand in intimate hygiene and personal grooming in India through offerings like its Everteen and Barever lines of intimate washes, gels and hair inhibitors.
L'Oreal Professionnel is introducing their new Liss Unlimited shampoo. The sales team will target young professionals and salons by identifying prospects through public demonstrations, existing customers, and cold outreach. They will focus on the shampoo's benefits of anti-frizz protection and scalp purification. The sales presentation will highlight the in-salon treatment experience and product features to satisfy customer needs. Common objections like price, availability, and delivery will be addressed using negotiation techniques. The team will close by assuming the sale, offering compliments, or summarizing benefits.
This document discusses the 4 P's of marketing strategy for Sunsilk shampoo in India. It provides details on the product range, pricing, promotion, and distribution strategies. Sunsilk offers various shampoo variants targeted at different hair needs that were co-created with 7 global hair experts. It uses value-based pricing and promotional campaigns involving celebrity endorsements. Hindustan Unilever distributes Sunsilk widely in India through a network of distributors and retailers to achieve a broad reach across urban and rural areas.
Final report of square toiletries limitedkamrul_ict
Square Toiletries Limited is the leading Bangladeshi manufacturer of toiletries and cosmetics, operating with over 50 international quality products under 16 brands. It is part of the large Square Group conglomerate and has an annual turnover of $75 million. The company markets products in health & hygiene and toiletries categories under various brands such as Jui coconut oil, Meril baby products, Chaka washing powder, and Sepnil hand wash. Square Toiletries differentiates its products through features, performance, quality formulations, brand positioning, pricing, distribution channels, and extensive promotion strategies. It also differentiates through well-trained employees with strong competencies, courtesy, credibility, reliability, responsiveness, and communication skills.
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Clear, Sunsilk and Dove. Market analysis shows shampoo sales growing in Pakistan, with Unilever and P&G dominating 50% and 34% market share respectively through popular brands like Sunsilk and Head
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Sunsilk, Pantene and Clear. The shampoo market in Pakistan is growing and valued at Rs.12.5 billion, with Unilever and P&G being the major players.
ONE Lightning Corporation is a Filipino-owned multi-level marketing company established in 2014 that sells beauty, skin care, food supplement, and healthy beverage products through a unique distribution system offering business opportunities and rewards to distributors. The company has experienced rapid growth, creating millions of dollars for distributors. ONE Lightning Corporation aims to be the leading distributor of quality products and services through innovation and an exceptional compensation plan.
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
Unilever Pakistan produces Fair & Lovely, the leading skin lightening cream in Pakistan. Fair & Lovely uses a patented formula containing niacinamide that was developed in 1972 and launched in 1978. It targets young women aged 12-45 for its skin lightening and blemish removal benefits. Fair & Lovely uses advertising emphasizing emotional and fear appeals on popular TV channels to build brand awareness. It prices its products affordably between Rs. 25 to Rs. 100 and distributes them widely through cosmetic stores, chemists, hypermarkets and supermarkets. Fair & Lovely has strong brand recognition in Pakistan and abroad, though it also faces criticism for promoting skin lightening.
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
NoTS is a Korean skin care company established in 2011 with a focus on research and natural ingredients. They develop products using a combination of natural substances and patented dermatology technologies to improve skin health. Their goal is to identify and address individual customers' skin concerns through a foundation of rigorous research. Their CEO emphasizes using only the highest quality and safest ingredients to earn customers' trust and appreciation.
Brand extension by bhawani nandan prasad mba, iim calcuttaBhawani N Prasad
The document discusses brand extension strategies used by the clothing brand Park Avenue. It began as a men's clothing brand and later launched a women's line called Park Avenue Woman. It has also extended into accessories like ties and belts and men's toiletries like soap and deodorant. The analysis found that these extensions maintained the brand's values of being premium, stylish, and targeting young professionals. Some risks of brand extension include diluting the original brand image if extensions do not live up to expectations or cannibalizing existing product sales. The strategy can be effective if extensions augment the core brand proposition and provide a complete solution for consumers.
Brand extension by bhawani nandan prasad mba, iim calcuttaBhawani N Prasad
The document discusses brand extension strategies used by the clothing brand Park Avenue. It began as a men's clothing brand and later launched a women's line called Park Avenue Woman. It has also extended into accessories like ties and belts and men's toiletries like soap and deodorant. The analysis found that these extensions maintained the brand's values of being premium, stylish, and targeting young professionals. Some risks of brand extension include diluting the original brand image if extensions do not live up to expectations or cannibalizing existing product sales. The strategy can be effective if extensions augment the core brand proposition and provide a complete solution for customers.
CoVID vaccinations in Pakistan & Cold Supply Chain by Muhammad Husayn AceMuhammad Husayn
This document discusses COVID vaccinations and the cold supply chain in Pakistan. It provides an introduction to COVID vaccines and methodology. It then discusses vaccine decision making, drivers of the cold supply chain including sourcing, inventory, pricing, information, facilities, and transportation. It presents a vaccine cold supply chain model and discusses distribution challenges. It provides references used in the research.
Digital Transformation by Microsoft Dynamic based on Simon;s data. Muhammad Husayn Ace will discuss Digital Transformation Overiview, and then Microsoft Dynamics. Lastly compare with SAP ERP.
Basic Overview of the Sales Management Process for Business to Business Sales, also refereed to as B2B.
The is content is for young professionals, sales representatives, sales manager, account executives and marketers too.
Small assignment I did to investigate Human Development Indicators of Pakistan V Srilanka V UAE and couple more.
All data is available from UNDP Website
This document provides an introduction to SAP ERP. It outlines several key business functions and processes that ERP systems integrate, including marketing and sales, supply chain management, accounting and finance, and human resources. It also discusses some SAP-specific planning tools like rough cut capacity planning and sales and operational planning. Key benefits of ERP systems include single system integration, replacing inefficient legacy systems, data access and sharing across departments, and improved business processes.
I did a project on Microsoft Dynamics 365 when it was launching in October 2016 with the purpose of ERP course. I visited Microsoft Sales Office Karachi and met Business Solution Expert or Dynamics Specialist and got info on the product. Later on, also worked on this project for CRM course.
Loreal Men Expert
A project term presentation with Loreal Brandstorm 2016 perspective and resources.
We did brand audit, brand plan and then brand extension with imaginary product Eclatant-a sub brand of dry shampoo.
Although we couldnot make it brandstorm further stages but we completed it for our course.
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1. L’Oréal Men Expert Brand Plan
Éclatant
MKT-511: Brand Management
Syeda Mahjabeen Tauqir 20141-16988
Muhammad Hussain 20141-17712
Submitted: Sir Ejaz Wasay
INSTITUTE OF BUSINESS MANAGEMENT Korangi Creek
2. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
L’Oréal Men Expert Brand Plan for Éclatant
L’Oréal Men Expert: Promise and Character
L’Oréal Men Expert believes male evolution is ongoing through grooming. Men modern men take
care of themselves, never like before. They have the advanced technology and knowledge to do
so. And L’Oréal Men Expert has the power to help men achieve their desire for manliness. L’Oréal
Men Expert has complete set of tools and gifts based on research and development by experts, to
allow best of men grooming and care.
L’Oréal Men Expert creates the perfect toolbox. 100% suited for modern men.
L’Oréal Men Expert mission:
To reveal the best in every modern man
L’Oréal Men Expert, is impressive and aspirational brand. Its uses the strong power of the
multinational brand L’Oréal. This brand is high value brand with respect to expertise of scientific
research.
The character involves modern manliness, elegant without complex, charismatic success, charm
and seduction. It is always up to date and modern; always in the trend. For men who want to
reveal, state and affirm themselves
L’Oréal Men Expert is unique from its competition like Nivea, as they are about care and
wellbeing, others are older brand but L’Oréal Men Expert is new, young and all about empowering
the modern men.
Sources of Brand Strength
L’Oréal Men Expert was built on the premise to help cater to men’s grooming by providing
multiple benefits on its uses in the simplest manner as possible which has proved to be successful
due to the acceptability by today’s men or more specifically the advent of the metro sexual men
who are aware about their hygiene and grooming needs.
3. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
The brand portfolio existent today has a lot of products covering various needs as discussed in the
brand audit of L’Oréal Men Expert in areas like hair, skin and body with eye catching phrases and
usage of ingredients like ‘Deep Earth’ , ‘Volcano Minerals’, ‘Hydro Power’ which all give an
effect that the body gels, shaving creams, shampoos, body sprays, rolls on etc. are in fact made up
of natural ingredients and without the usage of extra chemicals because men as it is are nature
inclined. The L’Oréal Men Expert has capitalized on its usage of natural ingredients to attract men
and this is how they have identified opportunities to leverage their strengths upon. The fact remains
that in the near future whatever new product they add into their product portfolio will be based on
their natural ingredients notion and if capitalized in the right way, it could be as successful as the
previous products in its portfolio.
Opportunities To Leverage on Its Strengths And Brand Extension
L’Oréal Men Expert has already done a lot of its homework on today’s men and their thinking.
Men want 5 minutes, easy to groom pattern of lifestyle where product availability is there, usage
does not take more of their already short time and busy schedules and the usage is simplistic in
nature. L’Oréal Men Expert has hit the nail right on the head by capitalizing on these basic
mindsets of men and in every way possible, they have made grooming for men way easier than it
was before with an equal opportunity to help men embrace their own uniqueness and feel apart
from other men.
Now our set proposal is for a brand extension in the L’Oréal Men Expert portfolio is a basically a
dry shampoo by the name of ‘eclatant’ for men which is a French word for Brilliant and Dazzling.
The name suggests the uniqueness of this product. According to our analysis, the number of Men
grooming companies that are existent today, have no such extension in their product category. Our
idea evolved when we overheard a young- adult male discussing how ease life would become
easier if he wouldn’t have to shampoo every day or take a full- fledged shower to have fresh
looking hair. So our product strategist was informed of this urgent sense of need in men to appear
fresh without much effort. So building our new product on the same lines as of our other products
which capitalized on the ‘Natural Ingredients’ notion, we sought to launch a dry shampoo with the
4. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
dazzling power of ‘Mountain Water Falls’ which provide the most purest forms of water, providing
the healthiest ways of nutrition to the body and hair of humans.
Brand Extension Rationale And Purpose
Questions may arise as to why we have set this new product as a brand extension other than just
setting it as one of our line extensions because the category maybe of a shampoo but what
differentiates it, is that it is dry and in the form of a spray unlike the liquid, common shampoo
which is existent as one of our brands in L’Oréal Men Expert. Off course our variant’s in this
category will differ, or in other words we have sought to extend variants in our extension of the
new product according to the needs of our target markets which includes men of all ages, that is
16 to 59 years of an age ( will be discussed later), however the line extensions will range from
‘Éclatant’ – Fresh with a dash of olive oil to maintain hair moisture, ‘Éclatant’ – Oil Free with a
dash of Aloe to remove excess grease from the hair and lastly ‘Éclatant’ – Vitality with a dash of
Tea Tree Oil to combat the dandruff problem.
Even when launching a new brand extension, a lot of research is put in. It’s not a day’s research,
and definitely not based on one particular person’s opinion like we mentioned above. Yes, one
opinion can start of the research process and slowly help the team divulge into a wide area of
research to mostly know the opinions of their target market and to what extent the new product is
demanded for because in the market domain, consumer remains sovereign and research is the only
way to find out the minds of the consumer. So, our rationale to develop this new product range is
to cater to the demand of the majority of males in the millennial era today who have a mindset to
groom but in the most simplistic and easy way as possible.
Reinforcement of Brand Promise
Our extension, in no way acts as a barrier to fulfilling our long made promise of consumer
satisfaction and utility. For us our consumers are the key to our success and our workings and hard
work is to provide the best to our consumers and maintain our value proposition with the same
5. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
zeal as we did before and that is to provide multi- benefit products in the simplest way possible to
groom men.
The dry shampoo category like its name suggests ‘Éclatant’- Oil Free, Vitality and Fresh will
evolve around the same promise and value proposition as before. Even the outer outlook will help
maintain the manly stance of the L’Oréal Men Expert range of products launched before with hues
of Black, Red, Yellow, Green and Blue and all the neon shades available. The bottle will be
metallic and the use will be easy with a button to press and release the spray so no extra effort will
be put in. The brand promise will be maintained in the sense that the product offered by L’Oréal
Men Expert are credible and trusted upon by the customers. They fulfill the needs without putting
the customer in any danger after use. Since this is a spray which is used on the hair, it must remain
user friendly and not be irritable to the eye or skin thus these aspects are taken care of when
researching on the right ingredients to use and the right natural ones to use as well.
Relationship with Consumers and Consumer Awareness
Since ‘ease of use’ is just an idea in the minds of the consumer, consumers have not yet focused
on exactly what they need however L’Oréal with its extensive research was able to understand the
mind of the consumer exactly and was able to capitalize on the vague ideas presented by the
consumers themselves showing the diligence with which consumer’s mindsets are judged just to
make consumers aware of what they themselves want. So currently dry shampoos are not all that
popular and have been launched by only a few, unknown brands or companies thus L’Oréal Men
Expert, being a highly corporate brand itself in the consumer market knows the extent to which its
consumers understand the concept of dry shampoos for men as a means to cater to the ever busy
life style of not only the millennial men but definitely men of all ages and generations, thus our
anticipation according to the statistics based on the successful launch of our previous products and
portfolios, we will make sure that this new extension is not only known as the new product and
then set aside but to be continuously used over and over again by the buyers of Men Expert
products.
6. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
Credibility and Loyalty
L’Oréal Men Expert is an established brand and has been set up at that pedestal by the consumers
themselves thus it has an advantage of keeping its trust intact. L’Oréal has always kept its
emotional appeal by providing a sense of purpose, vitality in life, ease of use, healthy and hygienic
living, and confidence in the way consumers feel and thus are able to perform better. In this case
men are always on the run to earn and to fulfill their roles as the bread winners of the family. They
are depicted in the society as practical people thus L’Oréal understands this need of its consumers
especially men when it comes to L’Oréal Men Expert which came out as an entirely different brand
to cater to the needs of the male gender and help them emancipate themselves from all the
challenges they face around the clock. They understand that busy men lack the will to make extra
efforts thus they provide an ease of access and use to them to generate confidence in their brand
and trust that it will never sway from its core proposition.
Target Market
Hair Care
In 2015, the market of hair care was of 2439 million euros.
Gatsby is at the top with 13% market share whereas L’Oréal is not in top 5.
Traditionally, men grooming was looked down upon and with the advent of 19th
Century men
started to care about their looks and look and dress smart. Then the new millennium brought in
technology and disruptive products that allowed men to take care of themselves further.
Men`s grooming business has overall reached 17.1 billion Euros and with the 6% rise.
17% of grooming business is on Hair with 5% increase.
Demographic Segmentation
Family size 1 or more than one
Family life cycle stage: bachelor or newly married
Income based: Middle Upper Class
7. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
Psychographic Segmentation
Lifestyle characteristics: well-groomed/stylist/trendy/metrosexual
Behavioral Segmentation
Benefits Sought: Clean and Refreshed hair
User Loyalty: Loyal
Usage Rate: Low
Product Attribute: Dry Shampoo
Positioning: Clean Hair, Expert Technology, Well Groomed look
Segment Size: Includes 25% university students <male>
Budget
This is the estimated budget for Brand Extension of L’Oréal Men`s Expert for `Éclatant` in France
only.
Quantity 250ml
Manufacture Cost $3.9
Promotional Cost $0.1
Units 3,900,000
Total Costs $4
Price $4.5
Profit $1,950,000
8. Muhammad Hussain 20141-17712 Syeda Mahjabeen Tauqir 20141-16988
Objectives
• To determine average level of male consumer preference towards Éclatant he level male
consumer choice
• Recognize potential benefits that the customer expects from ` Éclatant ` by L’Oréal Men`s
Expert.
• Explore consumer reaction toward L’Oréal Men`s Expert dry Shampoo.
• Understand consumer perception of product, quality and its benefits impact.
• Distribution of 120,000 sprayers, in the first quarter
Action Plan
A tri month period before the launch, the marketing campaigns will be activated. L’Oréal Men`s
Expert will target its own online customer base at the digital platform:
• Instagram there are 33.5k single account.
• Facebook 515K pages aggregated
• Youtube, 19.25 million view and 10.5k subscribers.
• 23k followers on twitter
Targeting via images and video adverts of `Éclatant` by L’Oréal Men`s Expert.
Promotional Distribution at Universities in Paris and Nice
After the launch, Brand Endorsements will start.
Monitor and Measure
#Éclatant #ModernMen will be tracked.
Digital Campaigns will be measured by google analytics. Conversion rate will be calculated
E-commerce stocks will be noted.
Shelves at markets will be observed.
Feedback and survey will be effectively catered by Customer Relationship Management.