Valentina Gómez Guerrero listened to various Latin music genres throughout her day, starting with pop and pop latino in the morning. She switched between reggaeton, salsa, and merengue throughout the day. In the afternoon, she listened to podcasts about history. In the evenings, she listened again to Latin radio stations playing pop, reggaeton, salsa, and merengue.

1. CONSUMER JOURNEY
VALENTINA GÓMEZ GUERRERO

2. 7:30am
8:00am
9:00am
10:00am
12:00m
1:00pm
3:00pm
4:00pm
6:00pm
7:00pm
9:30pm
10:30pm
Pop
Pop latino
Reggaeton
Salsa
Merengue
Histories
• Bloggers
• Instagramer 98.5
96.5
92.5
107.5
102.5
*Promo*
98.5
96.5
92.5
107.5
102.5