The document discusses the growing consumer internet of things (IoT) market, which is projected to grow from 40 billion installed devices in 2018 to over 1 billion devices by 2025. It notes that startups and telecommunications companies are competing to establish ecosystems in the consumer IoT space in Asia and other markets. The document advocates that the company build its own ecosystem to shape its destiny and acquire skills to engage customers where they are, like individual use cases, price, experience and addressing customer inertia.

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18 October 20191
Consumer IoT – The next big 1bn $
Wave?

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18 October 20192
2022
2018
40Bn.
Installed Consumer IoT Devices
2025
Marketsize of Consumer IoT ?

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Startups
Telecommunication Tech
Asia
Competition or Ecosystem?

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Insert Confidentiality Level in slide footer
4
ReputationAwareness
Individual
use cases
Price Experience
Customer Inertia

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25 bottles sold in
first year
7,5K sold in
first year
10K users after
first year
CIOT - Uncharted territory – it has never been easy!

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We build an ecosystem and shape our own destiny
within

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We go where your customers are…These are skills we
need to learn

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8 18 October 2019C3 – Vodafone Restricted