The document discusses the results of a study on the awareness levels of urban meat consumers in Visakhapatnam on meat hygiene. It found that most consumers purchase meat from well maintained shops, and their primary factors for purchase are price, quality, and hygiene. However, many consumers also cited concerns about the health of slaughtered animals, rearing practices, and lack of proper meat inspection and storage facilities. The document concludes it is crucial to understand consumer concerns about meat hygiene through participatory approaches involving producers, vendors, scientists, and consumers to address the major issues of hygiene, sanitation, safety, cold chain management, and regulation.

1. Meat safety & hygiene - Consumer Concerns

2. Urban food basket diversifying towards animal products Urbanization Increasing incomes Changing preferences Meat Industry must evolve to remain responsive to the growing demands Meat safety & Hygiene - consumer concerns

3. Indian meat sector operates completely as a live market Unorganized markets Lack of education Awareness on hygiene Storage facilities Traceability Training Need of the hour is to create awareness among consumers as well as producers Meat safety & Hygiene - consumer concerns

4. Areas of concern Health of animals slaughtered Availability of good quality meat Rearing practices Unsure about meat hygiene Affordability Meat safety & Hygiene - consumer concerns

5. Areas of concern Perfunctory meat inspection Lack of storage facilities Slaughter infrastructure Well maintained outlets Absence of cold chain Meat safety & Hygiene - consumer concerns

6. Meat safety & Hygiene - consumer concerns Results from a study carried out in Visakhapatnam to find out the awareness levels on meat hygiene among urban consumers…..

7. Initial awareness of urban meat consumers on meat hygiene Initial awareness of urban meat consumers on meat hygiene Initial awareness of urban meat consumers on meat hygiene Initial awareness of urban meat consumers on meat hygiene Initial awareness of urban meat consumers on meat hygiene Awareness on Meat Hygiene Meat safety & Hygiene - consumer concerns

8. Place of purchase Meat safety & Hygiene - consumer concerns Roadside shop 21.70 % Well maintained shop 60.00 % Super market 18.30 %

9. Processed meats Meat safety & Hygiene - consumer concerns Do you relish processed meats Yes 18.33 % No 81.67 % Reason for not relishing processed meats Taste not good 58.33% Habituated to fresh meat 40.00 % Not available 35.83 % Costly 25.83 % Fresh is hygienic 35.00 %

10. Food poisoning symptom Meat safety & Hygiene - consumer concerns Diarrhoea 35.83 % Vomiting 24.17 % Headache 25.00 % Regurgitation 35.00 % Acidity 28.33 % More than one symptom 34.17 %

11. Factors considered while buying meat Meat safety & Hygiene - consumer concerns Accessibility to shop Casual 15.00 % Accuracy in weighing and price Price 61.67 % Colour, odour and texture, cleanliness of shop and proper packing Quality 23.33 %

12. Place of buying meat regularly Meat safety & Hygiene - consumer concerns Not specific Casual 21.67 % Familiar vendor Price 60.00 % Well maintained , Govt licensed shop with good product range Quality 18.33 %

13. Quantity bought for consumption Meat safety & Hygiene - consumer concerns Household demand Casual 15.83 % Price of meat and family size Price 51.67 % Amount consumed at a time, storage space in fridge and quality of meat Quality 32.50 %

14. Reasons for refusal to buy meat Meat safety & Hygiene - consumer concerns Too much crowd Casual 20.83 % Expensive Price 64.17 % Non availability of desired variety and quality and poor shop hygiene Quality 15.00 %

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17. Meat safety & Hygiene - consumer concerns

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21. Understanding consumers’ awareness and their concerns about meat hygiene very crucial Participatory approach Producers vendors scientists & consumers Meat safety & Hygiene - consumer concerns

22. Meat safety & Hygiene - consumer concerns Way Forward Address major concerns Hygiene Sanitation Handling safety Cold Chain Meat Inspection Regulation

23. Meat safety & Hygiene - consumer concerns Thank you