Consumer capitalism has significantly changed urban life in several ways. It has transformed urban lifestyles from focusing on social order to prioritizing consumption. Cities are now seen as places for consumption rather than production. Consumer capitalism also influenced the liberation movements of the 1960s-70s, using identity searches to market products and celebrity endorsements. This helped the marketing industry take control of the economy. Additionally, consumer capitalism set new social standards like expectations around dowries that compel excessive purchasing to show wealth and status. It has changed social stratification by making formerly elite places like New York's Central Park accessible to lower classes. Finally, consumer capitalism has allowed for new living arrangements like dual-income families and independent living for women. However,