This document summarizes the results of a market survey on consumer buying behavior. It finds that most consumers are between 31-40 years old and pay via cash. Many prioritize long-term or low maintenance costs and visit 2-4 shops before deciding. Most shop at product-centric or multi-product markets. The majority also buy during discount seasons.

1. MARKET SURVEY ON CONSUMER BUYING
BEHAVIOUR
SUBMITTED TO: SUBMITTED BY:
Mrs.Smita Sharma Namit Agarwal(115)
Sahil Pandey (117)
Karan Wadhwa (119)
Rishab Jain (121)
V. Chaithanya (123)
Varun Gupta (125)

2. MEANING
 Study of how people buy, what they buy, when
they buy and why they buy.
 Attempts to understand the buyer decision
making process, both individually and in groups.
 Studies characteristics of individual consumers
such as demographics, psychographics, and
behavioural variables.

3. FACTORS AFFECTING CONSUMER BEHAVIOR
 Pride
 Fear
 Fashion
 Possession
 Health
 Comfort
 Love and affection
 Information

4. CUSTOMER INVOLVEMENT
 State of awareness motivating consumers to think about
product information prior to purchase.
 Highly involved with a product
 Interested in knowing a lot about it
 Reads brochures thoroughly
 Compares brands and models
 Asks questions, and looks for recommendations.
 A sound understanding of consumer behaviour is essential
for the long run success of any marketing program

5. CONSUMER’S DECISION MAKING PROCESS
 Need Recognition
 Information Search
 Evaluation of Alternatives
 Purchase Decision
 Post-Purchase Behavior

6. AGE
<20 21-30 31-40 41 AND ABOVE
6%
24%
4%
66%

7. Mode Of Payment
CASH CREDIT/DEBIT CARD CHEQUE
2%
38%
60%

8. Preference of a Market
24
21
6
2
Product centric
market Multi product
market Proximity market
Others

9. Importance given to product life
37
6
10
Short term
Long term
Don't care

10. Product Awareness
1 shop 2-4 shops 5 or more
15% 17%
68%

11. FINDINGS:
 The mode of payment for majority of population still
remains cash payment.
 Majority of population wants products that would
incur lesser maintainence cost in future.
 People tend to buy products after affirming the
decision by visiting 2-4 shops before buying the
product
 People buy most of the products from product
centric or multi product markets.
 Majority of population buys products during
discount season.