Food industry experts will analyze the current demand to generate potential growth prospects and concentrate on research and growth, marketing, forecasting, and business operations. More Info >> https://www.foodresearchlab.com/what-we-do/market-consumer-research/

1. What factors contribute
to the growth of the
millet market globally?
An Academic presentation by
Dr. Nancy Agnes, Head, Technical Operations,
FoodResearchLab
Group: www.foodresearchlab.com
Email: info@foodresearchlab.com

2. • Millets refer to a diverse group of small-grained cereals and were among the world’s
oldest cultivated crops.
• They are primarily grown in Asian and African countries, with India being the largest
producer, followed by Nigeria, Niger, and China.
• They are a traditional crop in parts of Asia and Sub-Saharan Africa.
• They are highly resilient and can withstand harsh environmental conditions [1].
• Millets can be grouped as major millets, which include Sorghum (jowar) and pearl
millet (bajra), minor millets, which include finger millet (ragi) and small millets
(Barnyard millet, Kodo millet, Foxtail millet, Little millet and Proso millet)[2].

3. The global market for millets was valued at 9.95 billion US dollars and is expected to
reach 14.14 billion US dollars by 2028 at a rate of 4.49% Compound Annual Growth
Rate (CAGR). The factors that contribute to the growth are as follows
Factors driving the growth of the millet market
Initiatives by national and international organisations
• The United Nations has declared 2023 the International Year of Millets.
• The governments of many countries are also observing the International Year of
Millets 2023, along with the Food and Agricultural Organisation (FAO), wherein
awareness would be created and increase the production and consumption of
millets [1].
CONTD...

4. • The cultivation of wheat and rice is resource intensive and
depends on the availability of labour, capital, energy and
water.
• These are not available in abundance in South Asian
countries.
• The lack of underground water, soil fertility, land availability
and frequent storms further aggravate the issue.
• Millets can grow under extreme conditions and can
compensate for the lack of production of wheat and rice [3].
Lack of resources to cultivate wheat and rice
CONTD...

5. 06
07
• Consumers are gaining awareness regarding the
health benefits of millet, which is rich in resistant
starch, B vitamins, iron and calcium.
• In addition, millets contain antioxidants, which are
implicated in preventing and managing lifestyle-
related disorders like obesity, diabetes and
hypertension [4].
• An increasing number of individuals suffer from
gluten sensitivity, which causes celiac disease.
Millets are the best option for such people since
they are gluten-free.
• Millets can be consumed as cereals, bread, and
pancakes [5].
Rising health awareness
CONTD...

6. 06
07
• With an increase in the number of smartphone users, the avenues for e-commerce
have been opened, and many industries can place their products with discounts
that attract consumers.
• The food industries developing millet food products can also offer incentives for
consumers, which acts as a factor for growth [3].
The rise of E-Commerce
• The food industry has become aware of the consumers’ inclination towards natural
and organic products, and there have been studies on using millet as an ingredient
to formulate various innovative millet based food products like baked food, snacks,
granola and muesli.
Innovations in the Food product development

8. • The global millet market has experienced significant growth, fuelled by factors
like initiatives by national and international organisations, sustainability,
increasing consumer awareness, the rise of e-commerce platforms and the
development of innovative products where millets can be consumed in forms
other than hot cereals

9. • We have a team of experts who help develop food, beverage, nutraceutical and
cosmeceutical products.
• We begin the process after conducting market and consumer research, which helps our
clients make informed decisions regarding product development.
• Our expert team has assisted in formulating nutritious and delectable products using
millets like millet laddoo and ready-to-cook products that can be prepared quickly.
• In addition, we also assist with food industry certifications and provide labelling
services, ensuring the product formulated meets the regulatory specifications,
guaranteeing its success.

10. info@foodresearchlab.com
+44- 161 818 4656
+91 9566299022