In order to establish the fact that Millets really are the future crop of the country, a couple of things must be looked at. This article, therefore, arrives at the answer to the heading by exploring Millets through a number of different headers-
a. Introduction
b. What makes Millets special?
c. Worldwide production & availability
d. Nutritional information
e. Health benefits of using millets
f. The business angle
g. The way forward
By exploring these topics in a somewhat detailed manner, it would be easier to support the fact that Millets truly are the crops of the future.
Major and minor millets Importance, present status and scope in J&K.pdfSUBHASHKASHYAP10
Millets are a group of highly variable small-seeded grasses, widely grown around the world as cereal crops or grains for human food and as fodder.
Two major millet crops currently growing in India are
Bajra (pearl millet)
Jowar (sorghum),
Other indigenous varieties of “small millets” like
Ragi (Finger millet).
Sanwa (Barnyard Millet)
Proso millet ( Cheena)
Kangni (Foxtail Millet)
why to grow millets
Low input cost: These are good for the soil, have shorter cultivation cycles and require less cost-intensive cultivation.
Climate resilience: These unique features make millets suited for and resilient to India’s varied agro-climatic conditions.
Drought tolerance: Millets are not water or input-intensive, making them a sustainable strategy for addressing climate change and building resilient agri-food systems.
The following attributes are aptly applied to millets.
a. Good for the consumer: they can help overcome some of the biggest
nutritional and health problems (iron, zinc, folic acid, calcium, diabetes);
b. Good for the planet: they have a low water footprint, are able to survive
in the hottest driest climates and will be important in coping with climate change)
c. Good for the farmer: can increase yields up to 3 fold, have multiple uses
(food, fodder, fuel), and are typically the last crop standing in times of drought being a good risk management strategy for farmers.
“Millets are beneficial for the farmers and especially the small and marginal farmers”
Millet crops do not require much water and get matured in a very short period
Superfood: Millets contain plenty of protein, fiber, and minerals
Along with reducing obesity, they also reduce the risk of iabetes, hypertension, and heart-related diseases
Millets are also very beneficial in fighting malnutrition since they are packed with energy as well as protein.”
2023, has been declared by the United Nations as International Year of Millets.
This message has reached millions of people and created mass awareness of the importance of millet.
What can be done to promote millets as nutri-cereals?कदन्न को पोषक अनाज के रूप में बढ़ावा देने के लिए क्या किया जा सकता है?
Rebranding the cereals as nutri-cereals
2) Incentive through hiking MSP
3) Providing steady markets through inclusion in PDS
4) Increasing area, production and yield
5) Intersection of agriculture and nutrition
1) setting up nutri-gardens,
2) promoting research on the inter linkages between crop diversity and dietary diversity
3) running a behaviour change campaign to generate consumer demand for nutri-cereals.
Constraints and Remedies बाध्यताएं तथा उपाये
Availability of improved and high yielding varieties of small millets
Improvement in dehulling efficiency and separation.
Improvement of shelf life of the millet-based product.
Innovative millet-based products- Innovative packaging.
Govt. Policies
Deficit mind-set: Till recent past, policies were based on the mind-set of the 19
Major and minor millets Importance, present status and scope in J&K.pdfSUBHASHKASHYAP10
Millets are a group of highly variable small-seeded grasses, widely grown around the world as cereal crops or grains for human food and as fodder.
Two major millet crops currently growing in India are
Bajra (pearl millet)
Jowar (sorghum),
Other indigenous varieties of “small millets” like
Ragi (Finger millet).
Sanwa (Barnyard Millet)
Proso millet ( Cheena)
Kangni (Foxtail Millet)
why to grow millets
Low input cost: These are good for the soil, have shorter cultivation cycles and require less cost-intensive cultivation.
Climate resilience: These unique features make millets suited for and resilient to India’s varied agro-climatic conditions.
Drought tolerance: Millets are not water or input-intensive, making them a sustainable strategy for addressing climate change and building resilient agri-food systems.
The following attributes are aptly applied to millets.
a. Good for the consumer: they can help overcome some of the biggest
nutritional and health problems (iron, zinc, folic acid, calcium, diabetes);
b. Good for the planet: they have a low water footprint, are able to survive
in the hottest driest climates and will be important in coping with climate change)
c. Good for the farmer: can increase yields up to 3 fold, have multiple uses
(food, fodder, fuel), and are typically the last crop standing in times of drought being a good risk management strategy for farmers.
“Millets are beneficial for the farmers and especially the small and marginal farmers”
Millet crops do not require much water and get matured in a very short period
Superfood: Millets contain plenty of protein, fiber, and minerals
Along with reducing obesity, they also reduce the risk of iabetes, hypertension, and heart-related diseases
Millets are also very beneficial in fighting malnutrition since they are packed with energy as well as protein.”
2023, has been declared by the United Nations as International Year of Millets.
This message has reached millions of people and created mass awareness of the importance of millet.
What can be done to promote millets as nutri-cereals?कदन्न को पोषक अनाज के रूप में बढ़ावा देने के लिए क्या किया जा सकता है?
Rebranding the cereals as nutri-cereals
2) Incentive through hiking MSP
3) Providing steady markets through inclusion in PDS
4) Increasing area, production and yield
5) Intersection of agriculture and nutrition
1) setting up nutri-gardens,
2) promoting research on the inter linkages between crop diversity and dietary diversity
3) running a behaviour change campaign to generate consumer demand for nutri-cereals.
Constraints and Remedies बाध्यताएं तथा उपाये
Availability of improved and high yielding varieties of small millets
Improvement in dehulling efficiency and separation.
Improvement of shelf life of the millet-based product.
Innovative millet-based products- Innovative packaging.
Govt. Policies
Deficit mind-set: Till recent past, policies were based on the mind-set of the 19
Value Addition of Underutilized Crops Aarti Nimesh
Underutilized crops were once grown more widely or intensively
But are falling into disuse for a variety of agronomic, genetic,
Economic and cultural reasons. Farmers and consumers are using these crops less because they are in some way not competing with other species in the same agricultural environment. The decline of these crops may erode the genetic base and prevent distinctive and valuable traits being used in crop adaptation and improvement.
On account of International Year of Lets Millet, ICRISAT smartfoods initiative provides the better use of millet and its effect on climate change and mitigating the challenge of Malnutrition
This presentation will help you in understanding following things:
-Why Millet became un-famous?
-Difference between Naked and Husked millet
-Types of millet
-Millet processing processes for Husked and Naked Millets
-Machines involved in setting up the processing unit (all the machines are solar suitable)
-Idea on how to setup a small millet processing unit
-Consultancy support and contacts
This presentation highlights the overview and subsidiaries of the agro and food processing sector in India & Gujarat. It details the major initiatives taken up by the government in terms of policies as well as infrastructure to promote industries and investments in the sector.
Sometimes it might be difficult for students to understand and remember the geographical conditions related to Agriculture. This powerpoint presentation on types of agriculture and major crops is an easy way for the students of class 8 to understand the concepts related to agriculture.
India has had a rich diversity in its food and eating habits. The diversity of seasons, soils & culture also reflects in the diversity of grains and cereals that were grown across the length and breadth of the country. Millets are a group of small seeded grasses used as cereals. The Indian sub-continent has had a rich heritage of growing them and until very recently millets formed a very large part of our food basket. Millets were considered the
food of the poor due to their ability to grow even in the most marginalised of lands.This was a cereal that could be grown by everyone and eaten by everyone, unlike paddy or wheat which needed more fertile lands and more focus on irrigation and crop management. Millets were also ideal for rain-fed conditions and saline soils..
Smart Food is food that fulfills all the criteria of being-GOOD FOR YOU, GOOD...ICRISAT
Smart Food crops are highly nutritious and targeting some of the largest micro nutrient deficiencies and needs, especially of women and children. Pearl millet has very high levels and bioavailability studies have shown that they will provide the average person’s daily requirement of iron and zinc. Smart Food allows us to have Sustainable Diets ie diets with low environmental impacts which contribute to food and nutrition security.
Value Addition of Underutilized Crops Aarti Nimesh
Underutilized crops were once grown more widely or intensively
But are falling into disuse for a variety of agronomic, genetic,
Economic and cultural reasons. Farmers and consumers are using these crops less because they are in some way not competing with other species in the same agricultural environment. The decline of these crops may erode the genetic base and prevent distinctive and valuable traits being used in crop adaptation and improvement.
On account of International Year of Lets Millet, ICRISAT smartfoods initiative provides the better use of millet and its effect on climate change and mitigating the challenge of Malnutrition
This presentation will help you in understanding following things:
-Why Millet became un-famous?
-Difference between Naked and Husked millet
-Types of millet
-Millet processing processes for Husked and Naked Millets
-Machines involved in setting up the processing unit (all the machines are solar suitable)
-Idea on how to setup a small millet processing unit
-Consultancy support and contacts
This presentation highlights the overview and subsidiaries of the agro and food processing sector in India & Gujarat. It details the major initiatives taken up by the government in terms of policies as well as infrastructure to promote industries and investments in the sector.
Sometimes it might be difficult for students to understand and remember the geographical conditions related to Agriculture. This powerpoint presentation on types of agriculture and major crops is an easy way for the students of class 8 to understand the concepts related to agriculture.
India has had a rich diversity in its food and eating habits. The diversity of seasons, soils & culture also reflects in the diversity of grains and cereals that were grown across the length and breadth of the country. Millets are a group of small seeded grasses used as cereals. The Indian sub-continent has had a rich heritage of growing them and until very recently millets formed a very large part of our food basket. Millets were considered the
food of the poor due to their ability to grow even in the most marginalised of lands.This was a cereal that could be grown by everyone and eaten by everyone, unlike paddy or wheat which needed more fertile lands and more focus on irrigation and crop management. Millets were also ideal for rain-fed conditions and saline soils..
Smart Food is food that fulfills all the criteria of being-GOOD FOR YOU, GOOD...ICRISAT
Smart Food crops are highly nutritious and targeting some of the largest micro nutrient deficiencies and needs, especially of women and children. Pearl millet has very high levels and bioavailability studies have shown that they will provide the average person’s daily requirement of iron and zinc. Smart Food allows us to have Sustainable Diets ie diets with low environmental impacts which contribute to food and nutrition security.
Breaking the food-system divide with Smart Food - good for you, the planet an...ICRISAT
For decades the vast majority of investments have flowed to the ‘Big 3’ crops- Wheat, maize and rice. Whether it is R&D, private industry investment, policy support, product development, or even development aid, the Big 3 have received the lion’s share across the globe. This is a problem because it has led to crops being grown in inappropriate agroecologies.This can negatively impact on the natural resources, and increase risk for farmers.It is also well known that globally we need more diversity on-farm, we need more diversity in our diets and more nutritious diets.We have to change peoples’ habits of eating mainly one food such as rice. If we do not change habits then there are not going to be the changes in global diets that are needed, both nutritionally and environmentally and for farmers’ sakes. Therefore we have set up the Smart Food movement.
Guires Research Lab offers instant reporting solutions for the food and nutraceutical industry and market intelligence analysis so you can make better decisions on current and future global food and nutraceutical developments.
More Info >> https://www.foodresearchlab.com/what-we-do/market-consumer-research/
Awareness & Willingness of Sto. Domingo Farmers to Substitute Corn for Rice P...IJAEMSJORNAL
This descriptive research investigated the potential of corn as an alternative to rice production in Sto. Domingo, Nueva Ecija. A total of three hundred fifty-three (353) registered farmers from three (23) barangays was surveyed using stratified random sampling. The study found that the majority of respondents, owning 1-3 hectares of farmland, indicated a basic awareness of the corn farming process. They believed that corn was easier to grow than rice, offered higher yields, lower production costs, and required less water. Respondents also recognized some health benefits associated with corn, such as its richness in fiber, low cholesterol content, suitability for diabetics, bone health, and digestive benefits. However, during the production stage, respondents found corn farming to be more challenging in terms of pesticide and water management compared to rice. Despite these insights, a significant portion of the respondents expressed reluctance to shift to corn production. This suggests that while there is awareness of the advantages of corn farming, various factors may hinder the transition from rice cultivation. Further research and interventions may be needed to address these barriers and promote corn farming as a viable alternative.
A Smart Food initiative has been developed with the aim to mainstream Smart Food – bringing diversity in diets and on the farm. This is to make a major breakthrough in overcoming malnutrition and rural poverty, and being more sustainable on the environment.Ensuring smallholder farmers and rural communities
are pulled out of poverty and hidden hunger- This will require a concerted effort working with rural health workers, connecting farmers to the value chain and advocacy for research and development and supporting policies.
Running head:RICE (ORYZA SATIVA L.) 1
RICE (ORYZA SATIVA L.) 5
Rice (Oryza sativa L.)
Name of the Student
Name of the Instructor
Course Code
Date
Information about Rice:
Rice (Oryza Sativa L.) known as one of the significant cereal grain in the world which is served as the main food in Asia, Africa, China, India, and many more countries. Rice is identified as the main food it brings culture, true life, and tradition. Rice has its specific history along with religious significance in the life of a human being. Among those countries, India is the world’s biggest producer of white rice.
Oryza Sativa is a type of perennial grass in a grass family which originated in Thailand, Southern China, and India. Nowadays it is cultivated in warm temperature, wet topical, and semi-tropical areas. Rice is produced on an expected 3% of the world’s cultivated land, and aidslikethemainr of calories for above half the global population. The term ‘wild rice’ can refer to any of a non-cultivated or lesser category of Oryza, though is basically used to denote North American types in the species Zizania.
Oryza Sativa is basically an annual grass which has some variations of perennial. This plants usually grow in a clump or tuft of upright stems fit for 2 meters or taller and have flat leaf edges. The flower grows on a panel or in terminal panicles which are known as branched clusters. The rectanglespikelet contains a single flower which isthinbeside the stem before forming thickbunches. The picked kernel, recognized as a rice paddy and is enclosed in a shellwhich is removed through milling.
According to a report it has been found that an entire area under rice agriculture internationally is projected to be 150,000,000 ha byyearly production be around 500 million metric tons. Nowfact,ricesignifies 29 % of the wholeproduction of grain crops internationally. International rice supplies are expected to grow 1.3% to 633 million tons (Forrest Laws, 2018). Another data have shown the major rice shipping countries global in 2017 or 2018, calculated in 1,000 metric tons. From February 2018, rice trade of India was expected to volume to a number of 12.5 million metric tons (Statista, 2018).
Rice delivers 21% human energy plus 15% of protein. Though rice protein positions high in nutritious quality between protein and cereals are modest. It also offers fiber, minerals, and vitamins while every constituent excluding carbohydrates is minimized in the time of milling. The global normal feeding of rice in the year 1999 was 58 kg and in Myanmar the highest yearly consumption at 211 kg/person.
Rice is similarly the maximum significant crop to billions of farmers who cultivate it on billions of hectares through the area, and to the various landless labors who getprofits from operating on these farms. One day, it will bevital that the production of riceendureraisingat any rate as quickly as the populace, if not quicker.
Cultivatedpopulacecompactness on As.
Millets : A Super Food or A Diet Fad.
This Powerpoint Presentation shows the Millets as a Super-food, rather than a diet fad. Are millets a superfood, offering a plethora of health benefits, or are they merely a passing diet fad? Millets are not just a diet fad; they are a superfood in the truest sense. They offer a wide range of health benefits, are environmentally friendly, and have a long history of nourishing people around the world. Embracing millets in our diets is not a passing trend but a step towards a healthier and more sustainable future for ourselves and our planet. So, let us recognize the potential of millets and incorporate them into our meals, not as a fleeting fad, but as a long-lasting and beneficial dietary choice.
What is your vision for the smart food initiative? & what led to the initiati...ICRISAT
I envision Smart Food becoming a part of regular diets and the food system. By building millets and sorghum as a major business and progressing from the Big 3 to create the Big 5 and later the Big 7, we will have a major impact on global issues of nutrition/health, environment, and farmer welfare. Millets are traditional foods of these areas, are super nutritious, survive with minimal water and are often
the last crop standing in times of drought. They are recognized as “Climate Smart” crops. They are also prone to very few pests and diseases and are often naturally organic and have a low carbon footprint.
Of the 222 million metric tons of rice that is industrially milled each year, less than one percent is fortified with essential vitamins and minerals. Globally, 82 countries have mandatory legislation to fortify wheat and maize flour, but the opportunity to leverage rice to improve public health has yet to be tapped on a large scale.
Introduction about millets
Nutritional value
Nutrition demand of India
Current status -wold/india
International year of millets
Development status
Current status
Objectives of millet production
World hunger index-the situation of Somalia
Government project on millets
G20 ,Un food security
Budget 2023 on pearl millet
Conclusion
Millet is a type of cereal grain that is widely grown in India and other parts of the world. Millets are an important source of nutrition for millions of people in India, particularly in rural areas. Millets are highly nutritious and have several health benefits. They are a rich source of protein, dietary fiber, vitamins, and minerals such as iron, magnesium, and phosphorus.
Millet production in India has been declining over the years due to various factors, such as the adoption of modern farming practices and the promotion of other crops such as rice and wheat. However, there is growing recognition of the nutritional benefits of millets, and efforts are being made to revive millet production in India.
Millet plays a vital role in meeting the nutritional demands of India's population. Millets are particularly important for people who have limited access to a diverse range of foods, such as those living in rural areas. Millets are also beneficial for people with certain health conditions, such as diabetes and heart disease, as they have a low glycemic index and are high in dietary fiber.
In addition to their nutritional benefits, millets are also climate-resilient and require less water and fertilizer than other crops such as rice and wheat. This makes millets an important crop for sustainable agriculture and food security in India.
Overall, increasing millet production in India has the potential to improve the nutritional status of the population and contribute to sustainable agriculture and food security.
The nutrition demand of India is complex and multifaceted. India is home to a large and diverse population, with varying levels of income, education, and access to healthcare. Malnutrition remains a significant problem in India, with high rates of undernutrition, micronutrient deficiencies, and overnutrition.
Undernutrition-According to the National Family Health Survey-4 (NFHS-4) conducted in 2015-16, 38.4% of children under 5 years of age in India are stunted, 21% are wasted, and 35.7% are underweight. Undernutrition is also prevalent among women, with 22.9% of women aged 15-49 years having a body mass index (BMI) below 18.5 kg/m2.
micronutrient deficiencies-According to NFHS-4, 58.4% of children aged 6-59 months in India are anemic, and 29.3% of women aged 15-49 years have anemia. Vitamin A deficiency is also prevalent, with 22.9% of children aged 6-59 months having subclinical vitamin A deficiency. Iodine deficiency disorders are still a public health problem in India,
overnutrition. According to NFHS-4, 22.9% of women aged 15-49 years in India are overweight or obese, as are 19.7% of men. Overnutrition is
Recent studies have shown that at the current rate of growth, by 2050 the human population will have swelled to 9.5 billion. Recent FAO statistics have also shown that we do currently not have enough land set aside for cultivating crops to cope with this population surge.
Similar to [Article] Millets: The future crop of India (20)
This assignment was part of the hiring process at Tracxn. The problem statement was designing an effective customer ticketing system. The detailed problem statement is shared below-
You are the Head of the Customer Support department for a B2B company providing research services. Your team acts as the primary point of contact for all customer queries and is responsible for resolving them. Each customer query is treated as a ticket and the system to resolve these tickets is being referred to as the ticketing system. You are required to design this ticketing system.
Problem Statement-
As of 2022, Teams has over 270 million monthly active users. Launched in 2017, with 2 million monthly active users, they have been able to grow their users more than 10x times in only 5 years. You’ve recently joined as VP of Product with Microsoft Teams. You realized your forte has been to cater mainly to businesses and educational institutions up until now, with the entire application built around making collaboration better in workspaces and schools and colleges.
However, with offices and schools/colleges opening up, you fear Teams might become obsolete and start losing the growth trajectory they have been on up until now. You want to break your synonymity with only offices and educational institutions and want to bring changes in the current app to acquire more users who are looking to communicate with others.
Indian start-ups are going through a hard time, with many of them laying off employees for reasons like conserving cash for day-to-day operations. Since the start of this year, almost 8,000 employees have been laid off from various start-ups, indicating trouble brewing in the near future. Some estimates say that this number will likely increase as the year progresses. Other instances like Paytm’s Paytm mall losing nearly all of its valuation are painful examples of things going south in the Indian start-up scenario. However, to understand the current situation at hand, it is imperative that we start from the beginning with a healthy dose of context.
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
Analysing in terms of-
Liquidity Ratio
1. Current Ratio (Current Assets / Current Liabilities)
2. Liquid Ratio (Cash + Marketable Securities + Account Receivables) / Current Liabilities
Profitability Ratio
1. Gross Margin (Gross profit / Sales)
2. Net Profit Ratio (Net Profit / Net Sales)
3. ROE (PAT / Equity)
4. ROCE (EBIT/Capital Employed)
Solvency Ratio
1. Debt/Equity
2. Debt/TA
Problem Statement: To determine whether the buying propensity of Indians towards smartphones is dependent on Age, Profession and Gender
Objective:
To determine whether the buying propensity of Indians towards smartphones is dependent on
1. Age
2. Profession
3. Gender
To what extent these factors affect the willingness of the Indian people to purchase a smartphone
Sources of data collection
We have collected data from primary sources by floating a Google Form which was filled by our batchmates, friends and relatives, each belonging to different age groups, diverse backgrounds and also working in varied domains.
Introduction
For any business to be successful, having a proper supply chain management is a must. It involves the suppliers, retailers, the distribution channels and the manufactures. Leveraging the optimization of the supply chain can lead to improvements in the domains of demand planning, Inventory control, decision making, order fulfillment and customer service.
Dairy business accounts for one of the major revenue in Odisha’s economy. Unlike other domain of business, the main raw material, milk is a highly perishable product and thus time plays an effective and significant role. The supply chain includes breeding of animal and cattle, centers for collection of milk, processing centers to condense the milk and bring it to consumable form and making other products and finally the distribution systems to reach out the customers via wholesalers and retailers. We have identified, three major anchors, a) the daily processors who aim to maximize the profit, b) the milk collection centers who aim to sell the most and c) the distributers who want quality and availability as per the demand.
This project aims at optimizing the transportation cost involved in the entire chain i.e daily process of the collection from the farms, from processing centers to distributing centers.
Problem Description
As a part of our project we had to design an optimal model for the dairy supply chain. The company that we have chosen is Milky Moo which has a processing center in GOP, Puri. It has successfully met the needs of the customers in Odisha as well as in regions of Bengaluru and Hyderabad. The company has established itself as a leading producer of dairy products in Odisha. The company is highly concerned withpthe time required for transporting the raw materials as the raw product is a perishable item and this can directly affect the production system’s.
Modelling Approach
The number of hours of work for the company’s processing plant is 12 hours starting from 5:30 am to 5:30 pm.
Assumptions:
1. The demand is equal to supply
2. There is no production after official working hours.
3. Each plant is capable of producing 100% output and is equally productive.
4. Each Processing plant can handle 50% of the load
5. The vehicles used for shipment run 15km for 1 liters of diesel
6. Diesel Price in Bhubaneswar : Rs 68/Ltr
7. Capacity of vehicles : 3500 litres of milk
8. Cost of shipment for 1 km = Rs. 3.90
The 3 aspects of supply chain are: collection centers, processing units and distribution centers. The initial process involves collection of milk from local farmers in the milk collection centers located at various places.
A. About the company and the Sustainability Initiatives
Royal Dutch Shell PLC, which is more commonly known as Shell, founded in the year 1907, is a group of global energy and petrochemical companies employing more than 80,000 people in more than 70 countries. The organization was formed as a result of the merger of Royal Dutch Petroleum Company and Shell Transport and Trading Company Limited. The company is currently headquartered in The Hague, Netherlands, and Incorporated in England and Wales. Forbes Global 2000, in the year 2019, ranked Shell as the 9th largest company in the world, the largest company outside the PRC and the USA, as well as the largest energy company in the world. Shell also topped the ranking of Forbes Global 500 in the year 2013. Shell is a public limited company with its shares listed on Euronext Amsterdam, London Stock Exchange, New York Stock Exchange, and Philippine Stock Exchange. Its primary listing is on the London Stock Exchange and is a part of the FTSE 100 Index.
Shell has been engaged in vertical integration and is now present in every area of the O&G industry. Shell is actively engaged in the exploration, production, logistics, distribution, power generation, petrochemicals, and commerce. Shell has also ventured into renewable sources of energy such as hydrogen, wind, bio-fuel, and energy-kite.
Shell has divided its operations into different businesses:
Upstream: This organisation is engaged in the exploration and extraction of crude oil, natural gas, and natural gas liquids. Marketing and transporting of Oil and Gas are also done by this division.
Integrated Gas: This organisation is engaged in the management of LNG activities and the production of GTL fuels. It also includes the exploration for and the extraction of natural gas, and the operation and maintenance of the infrastructure that is necessary to make gas available in the market.
New Energies: This organisation is future-focused. It is engaged in the exploration of new opportunities and investment in commercially viable areas. Its main focus is on alternative sources of energy for transport such as hydrogen, bio-fuel, and electricity. Wind and solar energy are also areas of focus.
Downstream: This organisation is engaged in the creation of an integrated value chain that refines and trades crude oil and others into different products, which are then sold all around the globe. The products include petrol, diesel, aviation fuel, sulphur, heating oil, marine fuel, bio-fuel, lubricants, and bitumen. In addition to these, petrochemicals and oil sand activities are also managed by this organisation.
Projects and Technology: This organisation is engaged in managing the projects undertaken by the company to ensure its timely completion and innovation for new technologies. It provides technical assistance to other organisations as well.
The project is based on the following-
1) Internal rate of return (IRR) is the rate of return that will equate the present value of a multi-year cash flow with the cost of investing in a project
The IRR is the discount rate that renders the NPV of the project equal to zero
2) Profitability index also called as Benefit- Cost ratio or desirability factor is relationship between present value of cash inflow and the present value of cash outflow.
A) Introduction:
This project covers in-depth two restaurants (one small and one mid-sized) and their way of working on a daily basis. Both of these restaurants were covered extensively throughout for around a month where we got to know their method of day to day working and also the strategies that they follow to minimize cost and increase profitability.
B) What we did:
As per our project guidelines, we chose two restaurants, one mid-level and another a small restaurant, serving a modest number of customers per day. For both the restaurants, we spoke to the owners and formed an estimated balance sheet, business model, income statement, cost classification, cost collection, sources of revenue and inventory management. We also covered the various ways these restaurants deliver food, either through Food Aggregators or through takeouts and in-house customers. We then found out the Break-Even Point (in sales) for these restaurants. Finally, the report concludes with some recommendations for both of these restaurants in order to improve visibility and increase sales.
Developments which led to the current banking scenario:
Phase of having high inflation and interest rates
Major deregulation policies implemented in 1980s-boosted cross-border investment.
High levels of regulations via Basel III
China’s successful policy of state-directed economy - challenged by the middle-class’s needs
Power Division between the East and the West.
Governments’ decision to raise more money from taxes- direct implementation on banks
This led to more and more need for innovation.
Warehouse management is an essential piece of the supply chain process and creates a clearly defined breakpoint between the supply and demand aspects of any business.
Warehousing consists of two prime elements of cost and administration through: -
1. Minimize total operational cost
2. Giving the ideal degree of service
A warehouse can work in different forms from a single territory as a base receiving, storing and preparing for delivery to the complete commercial center to a mind-boggling organization central, regional and local facilities.
Chosen Organization is Wal-Mart since it is the largest retail corporation and has extraordinary supply chain management.
The report discusses Udyog Enterprises, a distributor of construction chemicals for Sika company. It stores the chemicals by Sika in its inventories and then supplies them to companies as per demand. The customers are largely divided into two main segments, industrial buyers and retail buyers. 95% of the revenue comes from retail buyers.
The methods through which the company generates leads are-
Sika provides them information about the projects happening
Through site visits by a team of engineer from Sika and sales force from Udyog
Through some information in newspaper ads
Through word-of-mouth, if the company hears about any projects going on then we approach the company.
This presentation describes the Hospitality Industry in India and how to solve the possible quality, inventory management and other operational issues that are rampant there and what service level innovations can solve these issues. It also takes into account COVID-19.
[Project] FRAMEWORK FOR SUPPORTING “BUSINESS PROCESS REENGINEERING “-BASED BU...Biswadeep Ghosh Hazra
A short presentation on Business Process Re-engineering Based Models. It consists of Strategic, Project Management, Information Technology, Top Management and Cultural Factors. There are various models/frameworks and indicators like- Porters 5 Forces Model, 4 CSFs for BPR Implementation, From-to analysis, Financial Indicators.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
The project describes the Distribution, Analysis and Social Media Campaign for a fictional Agarbatti company called OMM Agarbatti. We developed a rural campaign along with a strong social media strategy.
We covered-
1) BUILDING RURAL DISTRIBUTION
2) NGOs IN DIFFERENT LOCATIONS
3) SOME KEY STATISTICS
4) INFOGRAPHICS
5) DEMOGRAPHIC DIVISION
6) Distribution Strategy in BOP market
7) Incentives to women
8) POSITIONING STATEMENT
9) RATIONALE BEHIND THE CAMPAIGN
10) Poster for Social Media Campaign
11) Marketing strategy adopted
12) Newspaper Advertising
13) YouTube marketing
14) Facebook campaign
15) Instagram campaign
In this report, we have a clear objective of planning and designing the IT structure and its implementation in the firm.
The objectives are as follows:
• Analyse the IT sector scenario and the company structure and working
• Risk assessment of the business environment
• Process, Application and Technology Integration
• Define a cloud strategy for Mindfire Solutions
• Devise the Technology Scorecard for the departments
• Suggest Change Management in regards to cloud implementation
• Prepare an action plan for each stakeholder
• State the benefits of the IT implementation
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Introduction:
National Aluminum Company Limited (NALCO) is a Navratna PSU under Ministry of Mines. It was established on 7th January, 1981, with its registered office at Bhubaneswar. It has one of the largest integrated Bauxite-Alumina-Power Complex in India. The Bauxite Mines and Alumina Refinery are located at Damanjodi, Koraput and its Captive Power Plant and Smelter Plant at Angul.It also has ventured into backward integration by establishing a Caustic Soda plant in Gujarat. The procurement and handling process for each of the above varies due to multiple factors and the same has been highlighted further in the report.
Objective:
To understand the ‘Material Requirement Planning ‘process at National Aluminum Company Limited (NALCO) at Bhubaneswar. The project is aimed at deepening the group’s understanding of the topic by critically analyzing the existing process at the selected company.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Factory Supply Best Quality Pmk Oil CAS 28578–16–7 PMK Powder in Stockrebeccabio
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Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
1. Millets: The future crop of India
In order to establish the fact that Millets really are the future crop of the country, a couple of things must be
looked at. This article, therefore, arrives at the answer to the heading by exploring Millets through a number
of different headers-
a. Introduction
b. What makes Millets special?
c. Worldwide production & availability
d. Nutritional information
e. Health benefits of using millets
f. The business angle
g. The way forward
By exploring these topics in a somewhat detailed manner, it would be easier to support the fact that Millets
truly are the crops of the future.
IN TRO DUCTIO N
Millet is the term given to a collective group of small-seeded grass (Poaceae, which is the scientific term for
grass) that primarily grows in developing countries like India, Niger, Mali and Nigeria. Being one of the
earliest cultivated crops, millets was primarily considered to be a major ingredient in bird seeds, but it is
interesting to note that millets have been used in making beer, flatbreads, porridges and other fermented
beverages for many years now.
Source
Some of the most popularly cultivated millets and their scientific names are listed down below-
Finger millet (Eleusine coracana)
Pearl millet (Pennisetum glaucum)
2. Foxtail millet (Setaria italica)
Little Millet (Panicum sumatrense)
The genus Echinochloa contains the Indian and Japanese barnyard millets. There are several other variants of
millets, but these listed are the most popular. Millets are divided into two broad categories- major and minor.
While the major brand contains the most popular millets like pearl, foxtail, finger (Ragi in India) and Proso
(White millet); the minor branch contains the unpopular ones like barnyard, little, Guinea, fonio, Kodo to
name a few. It is heartening to note that Millets has been positively accepted in almost all parts of the world,
especially the developed countries and many are now adding millets in their day to day diet because of its
advantages.
WHAT MAK ES MILLETS S PECIAL?
One of the best qualities of the crop is its extremely high tolerance for droughts. To highlight how little water
is needed for rearing these plants, it is insightful to notice that whereas to grow one kilogram of rice, almost
5000 litres of water is required, the same quantity of millets requires only 250 to 300 litres at maximum.
Millets are widely referred to as the climate-smart crop as it has the potential to combat the ongoing global
climate crisis. In addition, millets grow well in the absence of pesticide and insecticide, and in the hands of
the trained farmer, they require little to no input labour.
After harvesting, the remaining stalks can be used for animal fodder, and millets themselves are used as bird
feeds as well. In fact, in developed nations such as the United States and the United Kingdom, millets were
primarily used as bird feed before their miracle qualities caught the public eye. In recent years, a trend towards
organic farming and alternatives to the already well-established grains have made millets as a favourite go-to
grain for many. Millets can also be used as the raw material for biofuels. There are a number of studies that
have been conducted on the same.
WO RLDWIDE PRO DUCTIO N & AVAILABILITY
India currently leads the world in Millet production followed by the African countries of Nigeria and Niger.
China is also present in the list as one of the leading producers, although it lags much behind India in this
aspect. The figures shown here are for the year 2107. In India, as of 2018, the crop is grown in 21 states, and
the states of Telangana, Andhra Pradesh, Madhya Pradesh, Karnataka, Haryana, Uttarakhand, Kerala and
Jharkhand give high importance to the growth of millets.
3. Source
Source
N UTRITIO N AL IN FO RMATIO N
The image below compares the nutritional content of different kinds of Millet to Rice, Wheat and Quinoa,
which are other crops widely consumed throughout the world. Raw Millet is composed of roughly 73%
carbohydrates, 9% water, 11% protein and 4% fat, thereby making them low fat but high carb alternatives.
Millets are rich in phenols, especially catechins and ferulic acid which act as antioxidants. Millets are also
gluten-free, making them an ideal source of food for those inflicted by the celiac disease or for those who
choose to eat gluten-free.
4. Source
HEALTH BEN EFITS O F USIN G MILLETS
With increasing obesity and stress in the upcoming population, millets serve as a cancelling factor for many
of the diseases that develop because of obesity and stress. These claims are made only after years of testing
with multiple test subjects within which the improvements were noticed.
Healthy heart: Being a good source of Magnesium, millets help keep the heart beating strong.
Magnesium-rich foods help reduce the effects of asthma, and the frequency of migraine attacks.
Lowering the risk of Type 2 Diabetes: Another reason to have millets is their uncanny ability to reduce
the risk of diabetes which can again be attributed to the high concentration of magnesium present in
the grains.
Gallstone prevention: Consumption of fibre rich foods have shown to reduce the chances of
gallbladder stones forming within the individual. It is speculated that fibre-rich foods pass through the
intestines rapidly and also reduces the bile secretion, thereby decreasing the chances of stone
formation.
Breast Cancer shield: Fibres are shown to reduce the instances of breast cancer among women who
are pre-menopausal.
THE BUSIN ESS AN GLE
A strong business plan is extremely important for the success of a product. So, it is highly essential that a
stakeholder analysis should be done keeping in mind, Millets. The potential stakeholders in India with respect
to Millets would be-
The farmers
The Governments (both Central and State)
Entrepreneurs (preferably in the organic product area)
Suppliers and Distributors
Retailers and Wholesalers
The customers (People who buy might be different from the end-user, the consumer)
The consumers (People who cook and eat the Millets)
Workers employed across the value chain
It has to be kept in mind that for Millets, the competitor would be wheat, rice and other widely available and
used grain crops.
High power, high interest: These would be the farmers, as they have maximum involvement with maize. The
customer, end consumer and Governments belong in this category.
High power, low interest: Retailers, Suppliers, Wholesalers and Distributors who keep stock of competitor to
Millets would belong in this category.
Low power, high interest: Entrepreneurs would belong in this category as when they are setting up a business;
entrepreneurs don't have much control over the external factors.
5. Low power, low interest: This would comprise of the workers that are employed across the value chain. These
workers, while taking up the role of customer or consumer, automatically gets shifted to the high power-high
interest segment.
Source
The image below gives the readers a brief idea of the marketing efficiencies of various marketing channels
associated with the Pearl Millets.
Source
THE WAY FO RWARD
It goes without saying that government impetus is extremely important in making Millet as the star crop of
the country. Several marketing campaigns that focus on the importance of millets have to designed and
circulated amongst the masses by the government in addition to Millet based initiatives. Odisha government
6. has taken a number of steps in this regard, and the images below show the initiatives taken by the government
towards the same.
Source Source
A robust public distribution system of not only Millets but also other essential grains will ensure that Millets
are helpful in satiating the hunger of the poor. In addition, farmers need to be incentivized properly regarding
the production of Millets as a whole and strategic team need to be deployed by the government that makes use
of barren, low-quality lands to produce millets while useful well-nourished lands can be used for the
production of other crops.
If India can successfully leverage the growing preference for Millets, both in the country and worldwide,
improve its Yield per Hectare of Millets by commercializing it, incentivize production amongst farmers and
improve distribution using the PDS, then Millets will definitely be one of India's top exports bringing in much-
needed revenue from outside.
REFEREN CES
https://en.wikipedia.org/wiki/Millet
https://yourstory.com/2017/04/millets
http://archive.wizardconcepts.com/bhoomima/article/millets-future-food-and-farming
https://www.thehindubusinessline.com/specials/india-file/from-green-revolution-to-millet-
revolution/article23356997.ece#
https://www.thespruceeats.com/what-is-millet-3376839
https://www.healthline.com/nutrition/what-is-millet#benefits