2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Consumer Behavior - According to the enablement equation what to do “when an employee does not know how to do it empower train communicate motivate
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Kaizen_Professional__(Certification)
Multiple Choices:
1. Kaizen has been called the single most powerful philosophy in-
1. Chinese Management
2. Japanese Management
3. European Management
1. Canadian Management
2. Kaizen means ___________
1. Gradual Improvement
2. Satisfaction
1. Continuous & gradual improvements
1. Continuous change
3. Kaizen principles include-
1. Focus on customers
2. Create work team
1. Inform every employee
1. All of the above
4. POM stands for _______
1. Process- oriented management
2. Project Oriented management
2. 3. Project originated management
1. Proper original management
5. ________ is a formal part of fulfilling business plans, strategies and projects in
Kaizen Companies.
1. Visible Management
2. Cross-functional Management
3. Just-in-time management
4. Process-oriented management
6. ________is a manual – production scheduling technique controlled by a
process operator or machine operator.
1. Visible Management
1. Kanban
1. Cross- functional management
1. None of these
7. A communication map is similar to a ________
1. Spiral diagram
2. Spider diagram
3. Cross diagram
1. None of these
8. The fundamental purpose of drawing a communication map is to highlight
where-
1. Employees to be recruited
1. Communication needs to be improved
2. Employees to be terminated
3. Communication need to be removed
9. An internal customer have a right to expect and receive
1. Information germane to their tasks
2. Support to fulfill corporate objectives
3. 3. Courtesy and respect
1. All of the above
10. The first part of enablement equation is ________
1. Training
2. Communicating
1. Motivation
1. Empowerment
11. The enablement equation consists of ________
1. Communication + Training + Incentives
1. Communication + Training + Motivation + Money
1. Communication + Training + Motivation + Empowerment
1. None of these
12. Most common methods of researching customers and market include
1. Personal meetings
1. Customer focus groups
2. Customer panels
3. All of the above
13. A customer panel consists of a number of people who reflect the typical profile of
a ______
1. Market Strategy
1. Customers
1. Market Segment
1. None of these
14. __________ is an invaluable source of actualize data and is a common way of
gathering mass information cost effectively.
1. Market Research
2. Mystery Shopping
4. 1. Customer Interview
1. Perception Surveys
15. Customers must have a good reason for responding to research requests. They
must feel that
1. Their comments are genuinely valuable
1. They will ultimately benefit from suggestions
1. Their comments will remain confidential
1. All of the above
16. One of Kaizen maxims that a strong three- way relationship should exists
between a company, Its customers and its own ________
1. Employees
1. Product
2. Suppliers
3. Managers
17. A loyalty scheme should never be a substitute for ________ and service values.
1. Core quantity
2. Core quality
1. Rewards
2. Customers
18. Loyalty building processes and activities must be based on ________
1. Incentive Scheme
1. Loyal customers
1. Customer research
1. General consumers
19. VEA stands for ________
1. Value Enhance applications
1. Voice Enhanced applications
5. 1. Voice enhanced auto dialer
1. None of these
20.The characteristics of a learning organization include.
1. Learning culture and climate
1. Reward flexibility
1. Adoptable structure
1. All of them
21. A ___________ is a description of how a company will achieve its formal
objectives and goals.
1. Strategy
1. Plan
2. Blueprint
1. Culture
22.What makes a company‟s culture?
1. Accounts of personal successes
2. Company‟s Logo
3. Management information system
4. All of the above
23.A Kaizen approach can discover the root cause of _______ and help o introduce
improvements.
1. Customer satisfaction
1. Customer behavior
1. Customer dissatisfaction
2. Customer‟s perception
24._________ and team autonomy are the foundation of corporate structure in
Kaizen companies.
1. Work teams
1. Individuals
6. 2. Employees
3. None of them
25.Market research gives a ________ picture to the company.
1. Micro
2. Macro
1. True
2. Imaginary
26.Kaizen promotes the idea of ___________ via many small evolutionary steps.
1. Changes
2. Progress
3. Advancing
1. Team building
27. A _______ in a Kaizen company must be a first- class communicator.
1. Customer
2. Managing Director
1. Team Leader
1. Employee
28.__________ are brief, focused, participatory and a vital part of the two-way
management process.
1. Research
2. Team Meetings
1. Employee participation
1. None of these
29.Kaizen makes ___________ a natural and never- ending process.
1. Marketing
2. Communicating
1. Customer Care
7. 1. Training
30.All Kaizen„s instruments are ___________ centered.
1. Human
2. Customers
3. Product
4. Quality
31. A „Kaizen person‟ shows:
1. Attention to detail
1. A forward-looking approach
1. A willingness to co-operate
1. All of the above
32.Kaizen team leaders are appointed on the basis of their-
1. Motivating
1. Communicating
1. Training abilities
2. All of the above
33.Team meeting are brief, focused, participatory an a vital part of
the______________
1. One way process
1. Two way process
2. Both a & b
3. None
34.Which of the following are the instruments of kaizen?
1. Quality circle
2. Process-oriented management
1. Visible management
2. All of the above
8. 35. JIT is a______________
1. Production system
2. Manufacturing system
1. Operation system
2. All of the above
36.CFM stands for______________
37. ______________ is a manual-production scheduling technique controlled by a
process operator or machine operator.
1. CFM
1. Kanban
1. JIT
2. Quality circle
38.SPC stands for______________
39.What is the full form of PDCA______________
1. Planning-Do-Check-Act
1. Plan-Do-Check-Action
1. Plan-Do-Check-Act
1. Plan-Doing-Check-Apply
40.Which of the following are the customer satisfaction elements?
1. The product element
2. The sales element
3. The location element
1. All of the above
41. All the 6 elements of customer satisfaction must be developed and delivered
concurrently to provide truly excellent customer care.
1. True
2. False
9. 42.Which of the following is not the right of internal customer?
1. Courtesy and respect
2. Being available, approachable and responsive
3. Honest
1. Ethical
43.A communication map will help identify each person‟s direct internal customers
and the communication channel which link them and serve the service chain.
1. True
2. False
44.According to the Enablement equation what to do “when an employee does not
know how to do it?
1. Empower
2. Train
1. Communicate
2. Motivate
45.Which of the following are the most common method of researching customers
and market?
1. Personal meeting by a company executive
2. Customer panel
1. Customer focus group
2. All of the above
46.The survey conducted as either face-to-face, telephone or postal interviews, these
surveys are a useful way of actively gathering mass information.
1. Customer interview videos
1. Customer focus groups
2. Opinion / perception surveys
3. Customer comment cards
47. Effective research is not depend upon:
10. 1. Guarantee cards
1. Methods
1. Data sharing
2. Expert analysis
48.Research method can be classified as-
1. Active
2. Passive
1. Both a &b
1. None
49.Today‟s customers also expect companies to enter into an equally strong socio-
community-ecological partnership that demonstrates its social responsibility.
1. True
1. False
50.A loyalty schemes should never be a substitute for core quality and service values.
1. True
2. False
51. VDT stands for_______________
52.BBC stands for_______________
53. A „strategy‟ is a _______________
1. Description of how a company will achieve its formal objectives and goals
1. A product of relationship marketing
1. To maintain a clear focus on vision and mission
1. All of the above
54.Which of the following is not the characteristic of a learning organization?
1. Formative accounting and control
1. Intra and inter-organization learning
2. Create work teams
11. 3. None
55. _________________ permits customer to use a limited vocabulary to interact
with the system.
1. Text to speech
1. Voice recognition
2. Multiple language support
1. None
56.This facility enables the production of management reports on the productivity of
the system and of individual telephone operator.
1. Intelligent dialing
1. An interface to neural network
1. Call data reporting
2. None
57. The technology should always be a tool within a customer service operation,
never the master.
1. True
1. False
58.TQM stands for_________________
59.ISDN stands for_________________
60.Those customer who are loyal to the supplier rather than a transient bait known
as-
1. Ordinary customer
2. Committed customer
3. Both a &b
4. None
61. Customer doesn‟t have a good reason for responding to research requests.
1. True
1. False
12. 62.Research overcome „market myopia‟ and reduces operational risks to
manageable odds.
1. True
2. False
63.Communicate in a kaizen company has eight definite purposes these are-
1. Engender
1. Enable
1. Both a &b
1. None
64.“Kaizen” is a Japanese term meaning_______
1. A foolproof mechanism
1. Just-in-time (JIT)
1. Setting standards
1. Continuous improvement
65.A recent consumer survey conducted for a car dealership indicates that, when
buying a car, customers are primarily concerned with the salesperson’s ability to
explain the car’s features, the salesperson’s friendliness, and the dealer’s honesty.
The dealership should be especially concerned with which dimensions of service
Quality?
1. Communication, courtesy, and credibility
2. Competence, courtesy, and security
1. Competence, responsiveness, and reliability
2. Communication, responsiveness, and reliability
66.“Quality is defined by the customer” is_________
1. An unrealistic definition of quality
1. A user-based definition of quality
1. A manufacturing-based definition of quality
2. A product-based definition of quality
67. Based on his 14 Points, Deming is a strong proponent of-
13. 1. Inspection at the end of the production process
2. An increase in numerical quotas to boost productivity
3. Looking for the cheapest supplier
1. Training and knowledge
68.Which of these are the two main functions of Kaizen that an organization has to
perform apart from the other goals like removal of waste and quality
management?
1. Maintenance
1. Cutting down on the workforce
1. To increase the pressure on the employees
1. None
69.EDI stands for_________________
70.The ultimate objective in a JIT system is:
1. Maintain low inventory
1. Produce high quality
1. Minimize waste
1. Match demand with a balanced flow
71. Which term refers to a signaling device?
1. Muda
1. Kaizen
2. Poka-yoke
3. Kanban
72. Which one is not a building block of JIT?
1. kanban and small lot sizes
2. personnel/organizational issues
1. product design
1. process design
14. 73. A kanban card is used to signal that:.
1. A machine has broken down
1. A worker is falling behind and needs help
1. A defect has occurred
1. Parts are needed
74. The benefits of Kaizen are what?
1. Improved sales
1. Improved production
2. Improved growth of a company
1. All of the above
75. Kaizen is a Japanese innovation, but where was it invented?
1. Canada
2. England
3. America
1. China
76. In Kaizen, who is tasked with developing company improvements?
1. Middle management
2. Executive management
1. All employees
2. The workers
77. A facility always views itself as what in Kaizen?
1. Imperfect
2. Perfect
1. Inconsistent
1. In need of help
78.Kanban is a visual system for controlling production.
1. True
15. 2. False
79. The ultimate objective in JIT objective is to minimize the amount of inventory on
hand.
1. True
1. False
80.Kaizen is best integrated with what?
1. 5S
2. Kanban
1. Lean Manufacturing
1. All of these answers
81. The focus of Kaizen is the _____?
1. “End user”
1. “Customer”
1. “Manager”
2. “Employees”
82.Kaizen leaders do what with employee suggestions?
1. Toss them in the garbage.
1. Give them to employees for review
1. Pass them on to executive managers
1. Review them and give each serious consideration
83.Rewards should be given to encourage what?
1. Reducing workplace injuries
1. Suggesting ideas for improvement
2. Achieving higher production goals
1. Meeting cleanliness goals
84.One of the early innovators of Kaizen was what company?
1. Toyota Motor Company
16. 1. Ford
2. General Motors
1. Mercedes-Benz
85.Managers are expected to regularly visit what?
1. Executive meetings
1. Human resources
2. Work areas
3. Sales meetings
86.Standardizing Kaizen means what?
1. Ensure Kaizen functions the same as Lean
1. Ensuring Kaizen is integrated for the life of the company
2. Ensuring all employees think and act alike
3. Ensuring the “customer’s” needs are always met
87.The role of a Kaizen leader is what?
1. To develop all ideas to improve quality
2. To implement all ideas
1. To promote Kaizen in all duties and interactions
1. To foster specialization in the workplace
88.Kanban is a visual system for controlling production.
1. True
1. False
89.Which term connotes waste and inefficiency?
1. Muda
1. Poka-yoke
1. Kaizen
1. Kanban
90.Which one is not included in the list of seven wastes?
17. 1. Overproduction
2. Insufficient work method
3. product defects
1. poor product design
91. RDA stands for_________________.
92.Communication serves more purposes than informing employees about the
content and intent of a customer care policy”
1. True
2. False
93.A communication ,ap is similar to a spider diagram:
1. True
1. False
94.All kaizen‟s instruments are not human-centered.
1. True
2. False
95.Kaizen‟s instruments are appropriate for manufacturing companies or
production discipline only.
1. True
2. False
96.Kaizen does not depend on specialist groups, but on every employee individually.
1. True
2. False
97. Teams are the essential building blocks of corporate structure in kaizen
companies.
1. True
2. False
98.A kaizen approach helps organizations discover the root causes of customer
dissatisfaction and provides the systems and attitudes for introducing
improvement..
18. 1. True
2. False
99.Senior management has the responsibility to ensuring that the prevailing culture
encourages internal-customer relationship
1. True
1. False
100. Enabling means taking a holistic approach to individual development.
1. True
1. False
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