I created a PowerPoint that highlights consumers behaviors on why and when they are purchasing products or services. I have specified behaviors with Maslow's Hierarchy of Needs.

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Consumer
Behavior
Kimberlee Reed

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Maslow’s Hierarchy of Needs
 Physiological
 Safety
 Social
 Esteem
 Self-Actualization

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Maslow’s Hierarchy of Needs
 The following describe the reasons consumers make their
purchasing decisions based off their behavior in daily life.

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Physiological
 Food, Water and Shelter
 Needs to survive in their lifestyle
 Can be based off career or living location

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Safety
 Security and Protection
 Physical Protection
 Financial Protection
 Consumers want and need to feel safe with the products they
purchase

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Social
 Friendships Needs
 Newest and most popular products on the market
 Consumers are drawn to new trends
 People’s lifestyle choices determine their purchases

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Esteem
 Personal Needs
 Respect needed from friends/family
 Products that make consumers feel good about themselves

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Self Actualization
 Reaching our fullest potential
 Create an image they are happy with
 Being the best we can with what is available

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Consumer Behavior
 Based on Maslow’s Needs
 Purchases are made from brand-loyalty
 Motivation drives product purchases
 Attitudes and Beliefs

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Consumer Desires
 Is the product working for me?
 Does it make me feel good?
 Is it worth the money I am spending?
 Does it help me in my daily life?

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Is the product working for me and does
it help in my daily life?
 Consumers will try a product if their friends are using it and
spreading positive reviews.
 Consumers stop using products when the popularity dies off
unless the product is beneficial.

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Does it make me feel good and is it
worth the money?
 Consumers continue to buy a product or service if it works and
can get them where they intended it to get them.
 Money being spent on the product of service will also determine
the continued use.