The document contains summaries of several marketing campaigns and events organized by the assistant. Three are summarized below: 1. The Castrol Vietnam lucky draw promotion was held at a premium hotel with an impressive setup and credible MC to fairly award a 1 billion VND prize to the winning key. The event was successfully completed and satisfied both the client and consumers. 2. A 12-day promotional activation for PS Complete 12 at KFC and Pho 24 premium fast food chains generated over 10,000 unit sales through games, discounts and sampling. Consumers and business partners welcomed the program. 3. An AIA dealer award ceremony was creatively themed "Starry Night" at a famous Nha Trang

3. Castrol Power 1
• Challenges:
- Organize the final round of lucky draw
promotion and award the winning-prize
imposingly and impressively.
• Our approach:
- Prize presentation is organized at New
World Hotel - One of The most premium
hotel in town to equalize with the level of
Castrol Vietnam.
- Set up the function room impressively
with the big mock-ups of keys and safe-
box.
- Inviting the most credible MC in town:
Thanh Bach to enhance the fairness of
the draw
- Write the curious script: winner choose
one of the big 5 keys to open the safe-
box and to get the prize “1 billion”.
• Results:
- The event is ended successfully.
- Both client and consumer is satisfied
with our service.

4. “PS Complete 12” activation campaign
• Challenges:
– Activate “PS complete 12” right at the
on-premise venue where premium
consumers frequently go for lunch and
dinner
• Our approach:
– Contact with KFC and Pho 24 –
currently the 2 most premium fast food
channels in Vietnam.
– Activate the promotional campaign in
12 consecutive days with games,
discount, sampling and branding
exposure
– Design and produce all POSM for this
activation campaign
• Results:
– Program was warmly welcome by
consumers and business partners
– Generate more than 10,000 unit sales
for “PS Complete 12” within 12 days of
the campaign

5. AIA
• Challenges:
– To organize a “Award Presentation
Ceremony “ for AIA dealers .
– The event must be very impressive
but has flexible cost.
• Our approach:
Basing on AIA style, we decide to make a
“Award Presentation Ceremony ” with the
theme “Starry night”
– To choose VinPearl – a famous resort
in Nha Trang city.
– To design impressive stage with the
content is mentioned about the
theme “Starry night”
– To make more attractive with the
wonderful award is the cup as the
symbol of oscar
• Results:
– The party is more successful than
expected
– All guests are satisfied & happy

6. Vinamilk Vietnam
• Challenges:
- To execute the biggest promotion of Vinamilk at
Supermarket system in HCM city and Ha Noi.
- Increase sales from 40 billion to 100 billion in 3
months.
• Our approach:
- Create and consult the whole service packet of
the program about idea, design, production,
execution…
• Results:
- Make the best impression of Vinamilk’s image
to consumers.
- Achieve 70% sales of the beginning target.

7. Avon Vietnam – Lauching New Products
• Challenges:
– To organize an impressive Press Conference for
launching new products of AVON in Vietnam market.
– To hold an exciting and special night to introduce AVON
new products to SRs in Vietnam.
• Our approach:
– To determine New World Hotel is the best place to
organize Press Conference & Launching AVON new
products. New World is one of the most famous hotels in
Vietnam and of course this place will impress on the
level and scale of AVON Vietnam.
– To contact to reporters, newspapers & magazines to
express AVON new products.
– To design an impressive & unique stage.
– To invite one of the famous MCs in town: Ngoc Khanh
who is well-informed about cosmetics. Her presence will
enhance the prestige of program.
– To choose all models, singers & bands who are suitable
for this event.
– Design invitation card.
– Other tasks which are involved in event process.
• Results:
– To create good impression & awareness of AVON new
products to all attendants.
– To confirm once again the level & prestige of AVON in
Vietnam market
– All attendants are satisfied with our service.

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