This document discusses two consumer sales promotion tools: refunds/rebates and premiums. Refunds/rebates allow customers to get money back after purchasing a product by submitting required information via mail, though it takes time to process. Premiums reward existing customers with free or low-cost items for purchases to increase sales and maintain customers. While both can attract and retain customers, refunds/rebates are easier to measure and premiums must target the right customer group to be effective.

1. CONSUMER SALES PROMOTION TOOLS
REFUND &REBATE
 consumer able to refund their money after paid full amount of price.
 To refund their money back such as having to write consumer’s name
or address and send the information by mail back to company’s
product.
 Take long time to classify till proved then the company will paid back
in return.
 PROS;
 Increases the number of new customers.
 Maintain current customers.
 Offer customers low price.
 Easy to measure the effectiveness of the sale promotion campaign.

2. CONS
 Take a certain amount of time and effort from the
customers.
 Come up with many regulation.
 Customer require more skills to obtain benefits.
 Most of them not guarantee for satisfaction.

3. CONSUMER SALES PROMOTION TOOLS
PREMIUM
 Reward given to the existing customers by offering
free or low price in return for product purchase.
 Help increase the sales product of the product
among the existing customer itself.
Pros:
o Maintain current customers.
o Add value and are brand related.
o No need to elaborate packaging.
o Provide added values.

4. CONS;
 Not effective if the company set the wrong target group.
 Don’t expect premium to increase profits.
 Not to be easy to measure as other promotional
strategies.

5. THANKS