Boost Energy Drinks engaged ThinkDapper to launch a new flavor called Nitros using social media marketing. ThinkDapper proposed a 9-part strategy including identifying opportunities on social media, choosing Facebook and Twitter as partners, setting goals to increase sales and brand preference, targeting loyal customers and similar audiences, testing different creatives and targeting approaches, and optimizing the campaign over time to maximize performance. Testing showed that urgent calls to action, reaching fans of any Boost flavor, and targeting those interested in fitness increased sales.