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Oxynade eTicketing White Label Platform - FeaturesHansNissens
Oxynade is the ticketing supplier of the Sportpaleis group (8 major venues in Belgium), Plopsa Themapark group (6 theme parks, in Belgium, Netherlands and Germany), 60+ theatres, 1.000 event organizers (in Belgium, The Netherlands, UK and Norway), …. Oxynade is also the IT developing company of our own full featured white label ticketing platform.
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The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy Netplus
With so many choices, channels and constraints how do you prioritize your budgets and resources to maximize the impact of your interactive marketing?
This webinar will cover how to:
• Get buy in from key stakeholders
• Construct concurrent or consecutive programs so they support and enhance each other
• Prioritize efforts across channels based on what really matters
• Separate test budgets from working budgets
• Develop and execute actionable dashboards
• Deciding which channels make sense for the audience and content
Speakers
Robin Neifield, CEO, NetPlus Marketing
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
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Google Analytics Examples
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Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
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Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.
To maximize the value of mobile devices you need to have Applications which take advantage of the technology, and enable users to use it effectively wherever they are.
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Accelerate Digitization in Travel and Aviation by providing omni-channel customer experience using Predictive Analytics, Marketing Automation, Api Management.
ANTS Programmatic Agency - Credential
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Beyond just the digital marketing and performance marketing agency, ANTS is proud of providing the full-stack data-driven marketing-sales solution for increasing the profits of our clients in FMCG, F&B, Ecommerce, Etailer, Omnichannel through our successful campaigns.
ANTS Programmatic Agency (ANTS ATD) is ANTS Group’s programmatic specialist division, which is designed as an open, integrated, neutral partner. With more than 50 specialists in over 4 countries, ANTS ATD’s experts and our programmatic platform help clients reach their consumers with the most effective advertising experiences.
ANTS are successful because we eliminate the complexities in digital services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, ANTS is putting a stake in the ground to do the same with the programmatic & multichannel media buying industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. ANTS vision is to unleash the full economic potential of digital media and business, built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients.
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It bring operational excellence and performance for:
- Category Managers / Merchandisers
- Marketers
- Customer service
- UX / Design Team
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- Executives / Managers
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Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Similar to Matthias Bettag - Challenges for each the multi-channel, multi-device and multi-platform measurement (20)
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. About me
Job:
• Self employed Digital Analytics Consultant and Certified
Web Analyst™
Representation:
• Country Manager Germany of the Digital Analytics Association
(DAA)
• Country Manager Germany for Mind Your Privacy (Spain)
Conferences:
•
Co-Owner of the Discussion Conference DA Hub (ex XChange Europe) June 2-4, 2014 in Berlin
• Co-Chair of eMetrics Germany , November 4-5, 2014 in Berlin
• Vice Chair of the I-COM Conference, March 31-April 3, 2014 in Sevilla
Education: Tutor of the „Award of Achievement in Digital Analytics” online
course of the University of British Columbia
3. Multi-Channel Measurement
• Examples for different
Channels:
–
–
–
–
–
–
–
–
–
–
–
–
Search Engine Advertising (SEA)
Organic Search
Display&Banner Advertising
Email
Video
Mobile Ads
Social Media Ads + Links
Portals
Other Paid Links
Radio/TV Ads
Print Ads
…
4. Multi-Channel Measurement
• Channel measurement
is visit based
– Customer journey across
different channels?
• Channels are traffic
drivers
– Quantity vs Quality?
6. Measuring Goals per Channel
• Campaign Tracking
– Ensure ALL campaign links have the necessary
parameters attached to the URL (after the „?“)
– Campaign Tracking Link Example:
Different
variables,
separator: &
www.domain.com/page?cid=123&ref=abc&date=DMY&kw=xy
www.domain.com/page?cid=123|ref=abc|date=DMY|kw=xy
Landingpage
Campaign ID
Referrer
Date from/to
Many other parameters are possible (Banner sizes, types, ..)
Challenge 1: Consistency and accuracy across all campaigns
Challenge 2: Report configuration can become complex
Keyword (set)
One variable
with different
attributes
8. Moving beyond „simple“ campaign
traffic analysis
• Define (real business relevant) KPIs across all
platforms
• Define how your KPIs apply to each platform
• Categorize campaigns by their goals
• Establish a common understanding across all
stakeholders
• Start thinking about customer analytics
9. Solving Multi-Channel Measurement
• Customer Segmentation:
– Personas / Target
Audiences?
– Identifiable by their
online behavior?
– Create visit segments
(use cases)
– Create visitor segments
(user behavior)
10. Let the Barcelona Food Market explain
Segmentation..
Amount –
Turnaround –
Conv.Rate
Occasional buyer
Bulk buyer for restaurants
Amount –
Turnaround –
Conv.Rate
Amount – Turnaround
Regular buyer for own household
– Conv.Rate
MS-Aida tourist on a shore leave..
Amount – Turnaround – Conv.Rate
Buying
lemons
Buying onions
Buying tomatos
Buying
pears
11. Multi-Device Measurement
• A user is using multiple devices on a customer
journey:
–
–
–
–
–
–
–
Desktop PC (e.g. at work)
Laptop
Smartphone
Tablet
Playstation, Xbox, etc.
Smart TV
…
Source: www.broadwayworld.com/bwwgeeks/article/Users-Weighed-Down-byMultiple-Gadgets-and-Mobile-Devices-New-Sophos-Survey-Reveals-20130314
CAGR =
Compound
Annual Growth
Rate
M2M =
Machine to
Machine
Communication
12. Solving Multi-Device Measurement
• Perfect solution: Use a mandatory login.
• Even better: Providing Hardware and Platforms!
– Google, Apple, Microsoft, Amazon, ..
• „Closed communities“ (only platforms) are in
advantage
– Facebook, Ebay, large portals, ..
• Really hard to measure users across devices otherwise
13. Methods for Customer Analytics
Two examples:
1) Drawbrid.ge uses massive amount of (3rd party) cookies and e.g. matches devices by time and
location calculated approximity, but obviously working well enough
2) Lytics.io – System starts low and learns over time by connecting dots and pieces together, e.g. by:
• Cookie backmatching
• Campaigns with unique userIDs, then tracking visitors and tying identities together
• Matching-Algorithms inside a system
• CallToAction via Twitter results to connects a social profile to a web profile
• Similar with Mobile App to Web
Without such sophisticated systems:
• Providing a personalized user experience helps to bridge cross device usage seamlessly (provide a
strong benefit for a log-in)
• Generally, a good visit-/visitor segmentation is already helpful to optimize per platform/device
15. Better Multi-Platform Measurement
• What purpose does each platform have?
– Lead generation, Traffic driver, Research and
information, Mobile/local services, Purchases, Rating,
none really.. (but the competitor is there, too), … ?
• How does a platform contribute to a business
goal?
• Assign appropriate business KPIs (per segment) to
the different platforms
16. Measure the user experience,
not each silo by ist own
• Track one user experience into one reporting
suite: If a website includes different platforms
(e.g. general global structure and local content in
frames) track visits and visitors across the
platforms without duplication
• You‘ll probably need to customize the main JS-file
and have to inherit VisitorIDs across platforms
• Debug, Debug, Debug!
17. More silos: Using 3rd Party Trackers?
• Think of moving from 3rd party tracking to 1st
party tracking
– And be prepared to lose ~90% of data tracked by 3rd
party tools with the upcoming EU privacy regulation
Your
3rd Party
Trackers
18. Sky-Level: Ready for strategical #CRO?
• Understanding your conversions across all these
“multi-multis” is hard!
• An attribution model helps to:
–
–
–
–
Understand the different touchpoints of a user journey
Understand a touchpoint‘s impact on the user behavior
Understand how touchpoints influence
Optimize marketing spends
• Consider a Tag Management Systems (TMS)..
19. TMS: Solving Data Inaccuracy
• Data inaccuracy caused by:
–
–
–
–
Users deleting cookies
Users on multiple devices
Missing offline campaign tagging
„Dark social“
TMS benefits:
Multi-channel management at a glance
Double tracking to end system and TMS
Rule engine to configure firing rules in very detail
20. TMS: Solving Data Duplication
• Data duplication caused by:
– Channels measured in silos
– Problem: Multiple
affiliates/channels claim for
the same conversions
TMS benefits:
Data-deduplication and allocation of actions per
touchpoint
Clear picture of conversions by channels at a glance
21. TMS: Solving Insufficent Control
• Insufficient control caused by:
– No access to source code
– Results in long cycles for
updates/changes/adaptations
• TMS benefits:
– Direct configuration of tags via the
TMS
– Rule engine helps to customize firing
rules per tracker individually
– Provides individual level of control to
the different stakeholders
22. TMS: Managing Privacy Processes
• Users need detailed explanation
about all Trackers and the purpose
of data collection
• Avoiding unwanted data
• TMS benefits:
– Managing User Consent
– Control of Datastreams
Source: British Telecom
23. TMS: Solving Lack of Processes
• Lack of processes caused by:
– Missing Hub&Spokes model
– Friction between Marketing, Analytics
and IT causes delays
TMS benefits:
A Data Layer model enforces a tagging documentation
and by this transparency for all stakeholders
Each stakeholder can focus on the respective area of
responsibility and act independentely
Much quicker reaction time for any changes/updates
24. Too complex? In fact, that‘s so 1977..
Screenshot from “James Bond 007 - The Spy Who Loved Me” (1977)
25. Summary
• Segment your audience and their intentions
• Map KPIs to business goals
• Rely on your own data!
– .. and make sure you‘re allowed to use it..
• Try hard to understand your customer‘s decision making
behaviors
• Tools help, but governance is on you!
26. Thank You!
Matthias Bettag
Digital Analytics Consultant
DAA Country Manager Germany
MindYourPrivacy Country Manager Germany
matthiasbettag@gmail.com
@MatthiasBettag
de.linkedin.com/in/mbettag/