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Case Study: Conserve Energy SoCal
Challenge: Responding to gas leaks in Southern California, SoCal Gas was
commissioned to raise local awareness around conservation, including how
and why to conserve in the summer of 2016.
Solution: Create community buzz around conversation and “Conserve
Energy SoCal” through local activations to inspire social media engagement.
Work with local business on timely partnerships to encourage SoCal residents
to get out of the house during the summer and conserve energy.
Results: over 30
pieces of coverage,
with over two million
impressions and 1.3
million social media
impressions.

2. Secured partnerships
with over 30
businesses including
Sprinkles Ice Cream,
Aquarium of the Pacific,
DK’s Donuts and more.
Targeted research
showed awareness for
our key messages and
“Conserve Energy
SoCal” increased 50-
60% by the end of our
campaign.
Partnered with Cinespia to
host outdoor movie “Slumber
Party” that resulted in
500,000 press and social
media impressions.