The Pepsi Refresh Project is a donations program launched in 2010 that allows the public to vote on ideas submitted for community projects to receive grants from PepsiCo. People can vote through Pepsi's website and social media platforms like Facebook and Twitter. In its first year, the project received over 120,000 ideas, distributed over $20 million in grants, and directly improved the lives of 163,000 people through projects like improving parks, schools, and building homes. Pepsi partnered with large PR firms to promote the program and engaged celebrities on social media to drive votes. The program has been successful in raising brand awareness and engaging Pepsi's audience.

1. Pepsi: Refresh Everything Sasha Cameron Lynette Diaz

3. NationalGlobalcampaign

4. January 13, 2010 - Present

5. Demonstrate Social Responsibility“The Pepsi Refresh Project has demonstrated that bringing simple ideas to life can create a powerful impact in local communities. Over the past year, we’ve been inspired by the quality and impact of the ideas put into action by Pepsi fans across the U.S. And we’re excited to extend the impact of the program next year in the U.S. and around the world,” said Lauren Hobart, CMO sparkling beverages, PepsiCo Beverages America.

7. Twitter

8. Mobile App

9. Text2Vote

10. Website

12. Celebrities: Kevin Bacon and Demi Moore participated in a live “Great ideas Brainstorm” session on Facebook. They hosted chats and provided regular updates on the program’s milestones.

13. Used Twitter with the hash tag of #PepsiRefresh to have everyone talk about and promote their idea to everyone

14. They did not advertise during the Super bowl but prior to they had on the NFL website, a contest for ideas by NFL players.

16. Facebook (Cont.)

17. Twitter: In a matter of weeks had 21,000 followers to now 75,590 followers.

19. Able to reach their customers easily

21. This year they are extending the ideas world wide.

22. Not all of their products have the Pepsi logo on it.

25. 24,000 volunteers

26. 78 refreshed parks and playgrounds

27. 200 refreshed communities

28. 123 schools improved

29. 21 foster homes and housing facilities built

30. 163,000 lives directly improved

31. Over 20 million dollars in grants to make it happen

32. Youtube was main source of discussion for the project.

33. Rose Awareness of the community