1. Case Study: RIF6, the Cube
Challenge: Make the Cube leading product in the Pico projector space, while
simultaneously making projectors relevant to general consumers and working
around some of the product’s unfavorable specifications (resolution, volume).
Solution: Established use cases for key verticals (travel, men’s interests, etc.)
and tailored strategy accordingly, while attending timely media events.
Results: over 700 million
impressions in outlets like the
Oprah Magazine, Parents,
USA Today, Esquire and
more.
Overall ad valuation of
over $14M with
placements in all of the
client’s “wish list”
outlets.
Placements in outlets in each of
our target verticals: gaming,
fitness, men’s interest, travel and
others.
Two pieces of coverage in
Yahoo! Tech with a
combined ad value of $8M