This document summarizes connected consumer trends in 2015 globally and in the US. Key points include: - By the end of 2015, there will be 16 billion connected devices globally with smartphones, PCs, and feature phones being the top categories. - In the US, households will spend on average $3,800 on access and devices, with 80% ($3,000) going to services and 20% ($800) to devices. - Mobile data is the largest access category approaching $1,000 per household while landline voice spending is declining the most.

1. Connected Consumer 2015
Global and US Trends
Chetan Sharma Consulting

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3. Page Title Goes HereConnected Consumer 2015
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Global
• With each passing day, more consumers are connected and are using more connected devices. The connected intelligence era is
starting to take shape.
• It is not just a western market phenomenon, the connected age is reaching the far corners of the planet.
• The total number of connected devices will reach 16 billion by the end of 2015.
• The biggest category of the devices will still be feature phones followed by smartphones and personal computers.
• By 2020, Industrial and Smartphones will become the top two connected devices categories.
US
• There are two broad connected categories of consumer spend: Access and Devices.
• On average, each US household will spend approximately $3800 on access and devices in 2015.
• Roughly 80% or $3000 of the US household spend will go to access of services such as cellular voice, mobile data, cable, landline
voice, and broadband internet.
• Roughly 20% or $800 of the US household spend will go to devices such as computers, smartphones, feature phones, wearables,
tablets, e-readers, connected cars, drones, robots, connected home, and other connected devices.
• 41% of the household access spend will go to cellular phones (for voice and data services).
• As a standalone category, mobile data is the biggest category approaching $1000 in yearly household spend.
• In the last 5 years, mobile data spend has risen the most and landline voice has declined the most. Cellular voice spend has also
gone down while cable and broadband spend have seen relatively modest uptick.
• In devices, smartphones is by far the biggest spend category. Consumers spend almost 3x on smartphones than they spend on
personal computers. Smartphones will account for more than 50% of the US household connected spend in 2015.
• New categories such as wearables, connected cars, drones/robotics, and connected homes have started to make a tangible impact
on consumer spend.

4. Page Title Goes HereConnected Consumer 2015
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• US consumers will spend more on wearables than feature phones in 2015.
• Chetan Sharma Consulting conducted its annual Connected Consumer survey of 1000 US households. The results confirmed the
ongoing increase in the number of connected devices/household.
• The number of connected devices per US household is now 5.3 with over 37% of the households in the 4-8 range.
• Almost 6% of the households have 15 or more connected devices.
• In terms of geography, US Northeast households had the highest number of devices per households
• In terms of urban density, urban, rural, and suburban neighborhoods exhibited similar propensity to acquire connected devices.
• In terms of household income, households with annual income of $150K or more had almost 10 connected devices. Next income
bracket was $75-100K with 6.6 connected devices.
• US operators have been seeing a bulk of their net-adds come from connected devices (for more details, please refer US Wireless
Market Updates).
• In the most recent quarter (Q2 2015), 62% of the net-adds were from non-phone devices such as tablets, cars, and m2m (more
details to come in our Q2 2015 US Wireless Market Update next week).

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Connectivity Intelligence
Thinking Objects
Data Trust
Connected Intelligence Era: The Golden Age of Mobile
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INDUSTRIES
Devices/SensorsAccess
Source: Connected Intelligence Era: The Golden Age of Mobile
http://www.mobilefutureforward.com/Connected_Intelligence_Era_Chetan_Sharma_Consulting.pdf
Services
Products &
Services

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13. Page Title Goes HereMobile Future Forward – Sept 29th 2015
get inspired to fuel your mind and strategy
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Mobile Future Forward is the most intellectual conference – CEO and founder, Connected Watch Company
It is a terrific event. Mobile Future Forward is causing everyone
to think about what’s the next big thing – CEO, Global Mobile Operator
America’s greatest gathering of the wireless minds – CEO, Future Forecasting Service

14. Page Title Goes HereMobile Future Forward – Sept 29th 2015
get inspired to fuel your mind and strategy
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Ever wondered what the future of mobile looks like?
Join us for an extraordinary day of executive mobile brainstorming
Contact info@mobilefutureforward.com for sponsorship and speaking opportunities
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Chetan Sharma
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TW: @chetansharma
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