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Connected Communities
Driving Engagement Through Transformative Service Delivery
Mike Milburn
SVP & General Manager, Service Cloud
mike.milburn@salesforce.com
@mikemilburn
Forward-Looking Statements
​ 
Statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,
or upgraded services or technology developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively
limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual
report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
The Platform for Government Is Changing
Mainframe /
Terminal
Client /
Server
Social
IoT
Cloud
Mobile
AI
100K
mainframes
10MPC
s
of connections
BILLION
S of customer interactions
TRILLIONS
Leaders Understand This Change
Malcolm Turnbull
Prime Minister
Australia
Barack Obama
President
United States of America
Justin Trudeau
Prime Minister
Canada
Interacting with
government should be as easy as
internet banking or ordering a taxi
through an app.”
I want us to ask
ourselves every day, how are we
using technology to make a real
difference in people’s lives.”
There is a gap between how
citizens communicate with each other and with
private-sector service providers and their
experience with the
federal government.
Consumer Business Security/Safety Education and
Healthcare
Government
100% 13%75% 50% 25%
The Impact of Technology on Society
Source: Internet Trends Report 2015 (KPCB)
IoT
AI
VR
The Impact of Technology on Society
AI
VR
Consumer Government
“There’s an app for that.” “There’s a form for that.”
1:1 Smart Engagement Everywhere
Become a Connected Government to Deliver Precision
Mobile & Social Data Public Safety Data
Transportation Data
Commerce Data Health/Clinical Data
Census Data
Smart Everywhere
Capture real-time
citizen interactions
Predict the most
appropriate response
Deliver the next best action
how & when it’s needed
1 to 1
Connected Governments Deliver Business Results
47%
+
48%
+
55%
+
48%
+
Higher
Customer
Satisfaction
Greater
Agent
Productivity
Lower IT
Costs
Faster Case
Resolution
Faster
Deployment
45%
+
Defense &
Aerospace
Federal
Civilian
State Local
Partnering for Success
“The public deserves competent, efficient, and
responsive service from the Federal
Government. Executive departments and
agencies must continuously evaluate their
performance in meeting this standard and work
to improve it.”
- Executive Order 13571, 2011
Thank Y u

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Connected Communities - Mike Milburn

  • 1. Connected Communities Driving Engagement Through Transformative Service Delivery Mike Milburn SVP & General Manager, Service Cloud mike.milburn@salesforce.com @mikemilburn
  • 2. Forward-Looking Statements ​  Statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. The Platform for Government Is Changing Mainframe / Terminal Client / Server Social IoT Cloud Mobile AI 100K mainframes 10MPC s of connections BILLION S of customer interactions TRILLIONS
  • 4. Leaders Understand This Change Malcolm Turnbull Prime Minister Australia Barack Obama President United States of America Justin Trudeau Prime Minister Canada Interacting with government should be as easy as internet banking or ordering a taxi through an app.” I want us to ask ourselves every day, how are we using technology to make a real difference in people’s lives.” There is a gap between how citizens communicate with each other and with private-sector service providers and their experience with the federal government.
  • 5. Consumer Business Security/Safety Education and Healthcare Government 100% 13%75% 50% 25% The Impact of Technology on Society Source: Internet Trends Report 2015 (KPCB) IoT AI VR
  • 6. The Impact of Technology on Society AI VR Consumer Government “There’s an app for that.” “There’s a form for that.”
  • 7. 1:1 Smart Engagement Everywhere
  • 8. Become a Connected Government to Deliver Precision Mobile & Social Data Public Safety Data Transportation Data Commerce Data Health/Clinical Data Census Data Smart Everywhere Capture real-time citizen interactions Predict the most appropriate response Deliver the next best action how & when it’s needed 1 to 1
  • 9. Connected Governments Deliver Business Results 47% + 48% + 55% + 48% + Higher Customer Satisfaction Greater Agent Productivity Lower IT Costs Faster Case Resolution Faster Deployment 45% +
  • 11. “The public deserves competent, efficient, and responsive service from the Federal Government. Executive departments and agencies must continuously evaluate their performance in meeting this standard and work to improve it.” - Executive Order 13571, 2011