Loic Dreamforce 2011


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Slides from 'Mobile Marketing: Stay Engaged Wherever You Are', a Dreamforce Session hosted by Seesmic's founder and CEO, Loïc Le Meur.

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  • Any purchase decisions customer make should be made based on currently available technology. Please visit our website sto review our Safe Harbor statement in detail.
  • Loic Dreamforce 2011

    1. 1. Mobile Marketing:Stay engaged Wherever you are<br />Loic Le Meur, Seesmic @loic<br />
    2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995:<br />This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.<br />Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
    3. 3. Loic Le Meur<br />CEO,Seesmic<br />@loic<br />
    4. 4. A few mobile social enterprise stories<br />
    5. 5. Generate leads even when they’re flying <br />
    6. 6. More flying: change a whole airline pricing on a Sunday using mobile<br />
    7. 7. Generate millions in revenue without any marketing: LeWeb<br />
    8. 8. Get 1.5 million people to download an app without any advertising<br />
    9. 9. Generate 200+ leads in a few hourswithout sending an email<br />
    10. 10. Mobile+Social are changing the way we do business<br />Less email<br />Almost no difference between professional time and personal: identities are merging<br />Need to constantly interact > more mobile<br />Why would enterprise software and devices be boring? People don’t want BBs, they want iPads<br />
    11. 11. The whole sales process is changing<br />Generate a lead <br />Know everything about this lead<br />Use latest updates to make your meeting more enjoyable and efficient<br />Follow your contact on the spot <br />Add him to CRM with minimum effort<br />Add history of calls, emails, meeting notes <br />
    12. 12. The Future of Mobile CRM Starts Now<br />
    13. 13. Demo time!<br />
    14. 14. Enterprise needs: Administration & Security<br />In the Salesforce.com Interface, the Org Administrator:<br />Grants Access Rights > Seesmic CRM reflects them.<br />Manages Custom Fields > Seesmic CRM displays them.<br />Three-tier security:<br />Secured connectivity with Salesforce, <br />Local database encryption,<br />PIN code protection.<br />
    15. 15. Features: This is just the beginning…<br />Custom Objects<br />Real-time Notifications<br />Full Chatter integration<br />Social context<br />Deep integration in the device<br />Tablet support<br />Geo-targeting<br />Localization<br />… And more, based on customer feedback<br />
    16. 16. Seesmic’s Commitment to Mobile CRM<br />iPAD<br />(Coming Soon)<br />Windows 7<br />(Coming Soon)<br />Beta for Android (Today)<br />
    17. 17. Next Steps<br />Download Seesmic CRM for Android Beta:http://seesmic.com/androidcrm<br />Schedule a one-on-one demo:Booth: 1430Email: salesforce@seesmic.comPhone: 415-864-5642<br />Stay tuned for Seesmic CRM updates:Email: salesforce@seesmic.comBlog: http://blog.seesmic.com<br />
    18. 18. Loic Le Meur<br />CEO, Seesmic<br />loic@seesmic.com<br />Twitter @loic<br />Facebook.com/loic<br />Google Plus bit.ly/loicplus<br />
    19. 19.
    20. 20. Lead<br />Search<br />Home Screen<br />
    21. 21. Create Lead<br />Manage Fields<br />Create Lead, Contact,<br />Task, Event<br />
    22. 22. Tasks<br />Sort Task<br />Create Task<br />