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PaaS 2017
What’s ahead for the second decade of PaaS
Adam Gross, CEO Heroku
salesforce.com
@adam_g
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Happy 10th Birthday PaaS….
…App Dev is still Accelerating
Speed
Rockstar
Startups
Enterprise	
Laggards
Enlightened	
IT
Struggling
Pioneers
Complexity	/	
Innovation
The Essence of PaaS
Starting the 2nd decade of Platform as a Service
Your Stuff (App)
Stuff You Don’t Want to Do But Have To
Stuff You Don’t Have to Do Anymore
Stuff You Don’t Even Know About
The Urgency of PaaS
Automotive Manufacture
Apps Company
Home Controls Manufacturer
Apps Company
Shopping Center Operator
Apps Company
Every company needs to be a software company
The Essence of PaaS
Starting the 2nd decade of Platform as a Service
Opinionated
Cloud Native Abstraction
Trends - Containers
Bare Metal Virtual Machine Containers
1995 2005 2015
Trends - Microservices
2000 - 2005 2005 - 2010 2010 - 2015 2015 - 2020
Stack Enterprise Java Open Source Polyglot Micro-service
Cloud Rack & Stack Rented Metal PaaS / Dev Ops Cloud OS
Architecture Complex Monolith Simple Monolith Scalable Monolith Highly Distributed
Data Proprietary SQL Open-source SQL Simple Data
Services
Complex Data
Services
Trends - Microservices
SQL Database
Java / .NET
Browser
Monolithic Stack Distributed Services
New Pillars of PaaS
Core Services and Infra
Team
Development
Experience
Data Apps &
Customer
Experience
Trust &
Enterprise
DX CX EX
What problems with PaaS focus on next?
Team DX
Software processes in a box
Environment & Configuration
Management
Dev > Test > Prod Pipeline
CI
Data Services & Events
New, Heterogeneous Data Services
Relational & No-SQL
Databases
Large Data
Stores
Event
Management
Data Processing
Data Services & Events
Event-centric App Types
Inbound Streams Data Pipelines Microservices
Enterprise Experience
Making security and compliance easier and more fun
Source Runtime Network Users

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Adam Gross - The Second Decade of PaaS: What’s Next for Cloud Development

  • 1. PaaS 2017 What’s ahead for the second decade of PaaS Adam Gross, CEO Heroku salesforce.com @adam_g
  • 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. …App Dev is still Accelerating Speed Rockstar Startups Enterprise Laggards Enlightened IT Struggling Pioneers Complexity / Innovation
  • 5. The Essence of PaaS Starting the 2nd decade of Platform as a Service Your Stuff (App) Stuff You Don’t Want to Do But Have To Stuff You Don’t Have to Do Anymore Stuff You Don’t Even Know About
  • 6. The Urgency of PaaS Automotive Manufacture Apps Company Home Controls Manufacturer Apps Company Shopping Center Operator Apps Company Every company needs to be a software company
  • 7. The Essence of PaaS Starting the 2nd decade of Platform as a Service Opinionated Cloud Native Abstraction
  • 8. Trends - Containers Bare Metal Virtual Machine Containers 1995 2005 2015
  • 9. Trends - Microservices 2000 - 2005 2005 - 2010 2010 - 2015 2015 - 2020 Stack Enterprise Java Open Source Polyglot Micro-service Cloud Rack & Stack Rented Metal PaaS / Dev Ops Cloud OS Architecture Complex Monolith Simple Monolith Scalable Monolith Highly Distributed Data Proprietary SQL Open-source SQL Simple Data Services Complex Data Services
  • 10. Trends - Microservices SQL Database Java / .NET Browser Monolithic Stack Distributed Services
  • 11. New Pillars of PaaS Core Services and Infra Team Development Experience Data Apps & Customer Experience Trust & Enterprise DX CX EX What problems with PaaS focus on next?
  • 12. Team DX Software processes in a box Environment & Configuration Management Dev > Test > Prod Pipeline CI
  • 13. Data Services & Events New, Heterogeneous Data Services Relational & No-SQL Databases Large Data Stores Event Management Data Processing
  • 14. Data Services & Events Event-centric App Types Inbound Streams Data Pipelines Microservices
  • 15. Enterprise Experience Making security and compliance easier and more fun Source Runtime Network Users