Conférence itm 2017 mega trends in hospitality

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This document discusses several mega trends in the hospitality industry driven by digital platforms, social media, and mobile connectivity. It notes that online travel agencies offer room rates that are 37-51% lower than direct bookings. Reviews and user-generated content are very influential for consumers. Hotels must manage their digital ecosystem and reputation to drive higher yields from direct bookings versus third-party bookings. Loyalty programs and storytelling through visual merchandising will also be important future trends for the hospitality industry.

Travel

Mega Trends
in
Hospitality…
….. By Rheema AUBEELUCK
Head of Quality, Training & Solution Optimisation

Cloud Social Mobile
THE$DRIVERS
Infrastructure
Networks
Connections
PLATFORM
THE$CHAMPIONS
The rise of
digital platforms

Mega companies
FUTURE TRENDS
SOURCE – EY 2017
Bigger and bigger? Better?
What’s the future?

Research in Mauritius
shows that OTA– ADRs are
between 37%-51%lower
than direct booking ADRs
Source– HospitalityPlus

“In an interconnected
world trust is the most
important currency
ever!” Eric Schmidt, Chairman
Google December 2015

“Reviews are the
base for social
commerce!”
Sucharita Mulpuru, VP Forrester Research
March 2012
Jeff Bezos, Founder Amazon
November 2013
“Reviews are the
biggest
conversion factor
besides price!”

Conférence itm 2017 mega trends in hospitality

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