This document discusses confirmation bias and how it impacts the gathering and interpretation of information. It provides examples of confirmation bias in two British newspapers - the Daily Mail and The Sun. Specifically, it notes that both newspapers take pro-Conservative, anti-Labour stances in their reporting and use language and framing that caters to the biases of their readers to negatively portray Labour party leaders and promote the Conservatives.

2. • Applies to a young female
audience
• Looking directly into camera-
showing that the advert is
directly addressing the
audience/buyer
• Exposes a lot of the skin-
shows that the product must
work on this particular person
• Katy Perry – a famous pop
singer
• Younger generation idolise her
as a celebrity

6. Confirmation bias means favouring information that
confirms previously existing beliefs or biases.
Confirmation biases impact how people gather
information, but they also influence how people
interpret and recall information.

10. • Selection- the Daily Mail is pro-
Conservative, right wing and
hugely pro-brexit, using phrases
like ‘vote to save Britain!’
• Tribal- this story exerts
influences readers to not like
these people as they do not
support Conservative.
• Viewpoint-gives three
individuals the blame for what
has happened as they are the
leaders of the Labour party.
Newspaper is clearly against
these people
• Evidence- the ‘vote to save
Britain’. The story, when
pursued, is merely an opinion

11. • The Sun is pro-Conservative,
meaning they will jump at any
opportunity to produce a story which
either promotes Conservatives or
puts opposing political parties like
Labour
• They use confirmation bias with the
use of ‘SUN INVESTIGATES
CORBYN’, suggesting that he has
something to hide and that he needs
investigating. This makes the reader
think more negatively of Jeremy
Corbyn than they already do
• ‘Jezza’s Jihadi Comrades’, suggest
that Jeremy is the only one to blame.
Readers of this newspaper will be
against immigration so they will
believe the story is correct, even
though is is biased.