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Confessions of a Student Social Media Team Manager
- 1. Confessions of a Student Social Media Team Manager Lisa Catto @lisacatto #ne8
- 2. About WOU Newsflash • Blog articles • Event photos • Facebook • Twitter • Instagram • Snapchat • Analytics • Monitoring accounts We have a logo. That makes us cool and official.
- 4. Office hours! http://memorise.org/wp-content/uploads/2012/02/GreatIdea.jpg Awkward stock photo FTW
- 6. 1. Find money. 2. Pay students. 3. ???? 4. Profit. https://media.giphy.com/media/3oEdv22bKDUluFKkxi/giphy.gif
- 8. TFW you can trust your students with the social passwords. http://designenergy.com/wp-content/uploads/2013/10/getting-to-aha.jpg
- 10. I am a scientist. My lab is my student social media team. Let the games begin. http://www.hvactrainingsolutions.net/wp-content/uploads/2015/10/experiment1.jpg
- 11. What’s worked for us? Get them in the office Pay them Give them direct account access Assign beats Me.
- 12. @lisacatto lisamcatto@gmail.com https://index.co/uploads/lists/a981c586ee454b2f0210d64d013870dab46332c8.jpeg Let’s talk student social media teams! Or unicorns. I like those too.
Editor's Notes
- Talk about student social media teams Went to 1st heweb wanting to find a way to inject a more authentic student voice in my social and web content Learned about student social media teams – idea really resonated with me
- Four years ago created WOU Newsflash student social media teams Began as writing content for a team blog aimed at prospective and current students Added event photography Then direct social media management 1.5 minutes
- I was a terrible manager Learned a lot about managing from this team Started with individual weekly meetings Moved to weekly team meetings Work remotely outside of meetings Felt disconnected from team
- Began requiring office hours Things get done quickly Impromptu trainings Involve them more on day-to-day things so they understand my job on a deeper level Use Slack and Asana to keep on top of projects Great feedback from team. They finally feel a part of our office
- Advised to pay them from folks I talked to at heweb11 Provides more accountability I can expect more from them – increased reliability Students like money Hard to find a balance between # of students and # of hours Too many hours per student and you feel it when one isn’t as involved Too few hours and students may need a 2nd or 3rd job and the team isn’t a high priority Experiment to find the right balance and that may change from year to year or term to term
- Try to find money to pay them Admissions Office? President’s Office? A little bit from several areas?
- Spectrum of opinions about how much access to give the students I give complete access I don’t have time to screen all content and post myself Students feel more ownership with access They feel trusted and treat it with care Live in fear of drunk Tweeting
- Got an iPod touch for the office Logged in to all accounts Everyone shares Access to native photo files 7.5 minutes
- Until now my team members have been generalists They are expected to keep an eye on all parts of campus Keeps them entertained by doing different things every day But a lot of things get overlooked or some areas of campus get too much attention consistently
- Just hired a few new students Time for more experimentation I am implementing beats to try next term The students naturally gravitate toward certain topics I expect more thorough coverage and even coverage of all campus areas And will help make it easier to manage the team
- 9 minutes