Conference Synopsis On Mobile
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The document discusses a conference on mobile applications and interfaces. It describes different menu options that can be accessed through cursor movements, including an introduction page and two main menus that can be navigated between and exited back to through cursor controls.
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To edit video clips, import them from your computer and drag them onto the timeline. You can add fade to black transitions by dragging effects from the effects library onto clips. To join clips, drag one clip across the timeline until it connects to the adjacent clip. You can mute sound on a clip by clicking the speaker icon, and adjust clip length by dragging the end of the clip while previewing the changes.
Application component
Android applications are built using four main components: activities, services, content providers, and broadcast receivers. Activities provide the user interface and allow user interaction. Services run in the background without a user interface. Content providers manage shared application data. Broadcast receivers listen for system-wide broadcast announcements and trigger app updates. These components work together to build complete Android applications.
Sample project-synopsis
This document provides a format for submitting project synopses to a convention on entrepreneurship in academia through innovation. The format requires proposals to include the title, team members, objectives, technical details, innovativeness, current development status, market potential, and any additional details. It also provides a sample synopsis for a natural refrigerator project following this format.
Visual Design with Data
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B4U 360_advantage
B4U Media aims to be everywhere consumers are through various touchpoints including television networks, print publishing, movie production and distribution, mobile, web, and live events. It has several media vehicles like B4U Pictures and is a top television network in the UK with the largest Bollywood content library, reaching over 0.5 million viewers for its movie channel and 5 million viewers for its music channel. B4U Media also utilizes new media like mobile apps, websites, and live performances to engage consumers across conventional and new media platforms.
Maango apni azaadi
The document outlines a campaign to define and advocate for freedoms still needed in India. It will achieve this through citizen involvement by visiting public places, listening to views on freedom, and asking individuals to call out for a freedom needed by the country. Conversations on freedoms will be built through on-ground interactions, television, social media and radio. The views will then be consolidated and published in an audiovisual communication on remaining freedoms needed in India.
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Editing
To edit video clips, import them from your computer and drag them onto the timeline. You can add fade to black transitions by dragging effects from the effects library onto clips. To join clips, drag one clip across the timeline until it connects to the adjacent clip. You can mute sound on a clip by clicking the speaker icon, and adjust clip length by dragging the end of the clip while previewing the changes.
Application component
Android applications are built using four main components: activities, services, content providers, and broadcast receivers. Activities provide the user interface and allow user interaction. Services run in the background without a user interface. Content providers manage shared application data. Broadcast receivers listen for system-wide broadcast announcements and trigger app updates. These components work together to build complete Android applications.
Sample project-synopsis
This document provides a format for submitting project synopses to a convention on entrepreneurship in academia through innovation. The format requires proposals to include the title, team members, objectives, technical details, innovativeness, current development status, market potential, and any additional details. It also provides a sample synopsis for a natural refrigerator project following this format.
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I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
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B4U Media aims to be everywhere consumers are through various touchpoints including television networks, print publishing, movie production and distribution, mobile, web, and live events. It has several media vehicles like B4U Pictures and is a top television network in the UK with the largest Bollywood content library, reaching over 0.5 million viewers for its movie channel and 5 million viewers for its music channel. B4U Media also utilizes new media like mobile apps, websites, and live performances to engage consumers across conventional and new media platforms.
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The document outlines a campaign to define and advocate for freedoms still needed in India. It will achieve this through citizen involvement by visiting public places, listening to views on freedom, and asking individuals to call out for a freedom needed by the country. Conversations on freedoms will be built through on-ground interactions, television, social media and radio. The views will then be consolidated and published in an audiovisual communication on remaining freedoms needed in India.
B4U music 1 year journey
The document summarizes television ratings and viewership statistics for various music channels in India. It reports that according to TAM and Telepedia ratings, B4U Music has achieved the number one position in the music genre for viewers aged 15 and above. It also provides viewership figures and rankings for the top 5 music programs on different channels for the given weeks. Tables with advertising rates and adex reports for various brands on the channels over 4 weeks are also included.
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The document discusses a concept for Garnier Color Naturals involving consumer participation. It proposes creating a "Look of the Week" featuring styles co-created with consumers and worn by a VJ. During a special promo on VJ shows, the audience would be invited to partner with the brand in new style creation. The VJ would talk about being excited to wear the new hair color created through this consumer collaboration. Subtle on-screen graphics would also be used to promote the brand during the program.
NOKIA Music Millionaire
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The objectives are to create an aspiration for unlimited access to the latest music across languages, labels, and genres through the service, and to drive traffic to the OVI Music website.
The proposed solution is to create a one-hour "Music Millionaire" TV property on the B4U music channel between 10:30-11:30am and/or 6-7pm featuring the latest international hits, contests to win a Nokia X6 phone daily, and promotions directing viewers to the OVI Music website to download over 4 million tracks on mobile and PC
Delmonte
The document proposes ideas for promoting the Del Monte brand on digital platforms. It suggests:
1. Creating cartoon characters called "Zingo" and "Twango" personifying Del Monte products that would comment on song info and captions.
2. Sponsoring a cooking show featuring chefs making quick meals and promoting Del Monte's "Taste like never before" tagline.
3. Repackaging an existing Bollywood news program with Zingo and Twango providing narration and gossip.
Mothers day
This document outlines a marketing campaign to promote Mother's Day across 10 days leading up to the holiday. It includes running branded tip advertisements 12 times per day. It also involves publishing tips on caring for mothers for 10 days. A campaign bug will be displayed mentioning the days remaining until Mother's Day and with brand information, running for 3 hours in the morning and 1 hour in the evenings. On Mother's Day itself, a full day branded bug will run alongside a package of 30 songs dedicated to mothers.
April Fools Day
The document outlines several proposed April Fool's Day special shows for a television channel between March 30th and April 1st:
1) An 10-minute "April Fools Prank" show that will advertise unbelievable products at unbelievable prices.
2) A 4-6 minute show honoring celebrities who have stuck to styles and roles of the past. Profile montages and graphics will be used.
3) A 4-minute show where mean VJs embarrass people on the street through graphic inserts.
7up Final Draft
The document proposes two ideas for brand innovation during song playback on screen. Idea 1 involves displaying the brand bug or logo twice during songs to represent different moods and themes like young love, a rockstar attitude, or celebration. Idea 2 involves adding short animated "punches" or pop-ups during songs to provide context and align with the brand. It also proposes a vignette featuring a lemon character providing commentary on current youth topics from a weekly contest to win t-shirts.
ROI For Coke CASE STUDY
The document contains ratings data for various music channels from weeks 1-10 in 2010. It shows the average GRP (gross rating points) for each channel on a weekly and overall basis. It then analyzes that B4U Music provides higher returns on advertising spending than competitors like Zee Music and Channel V, delivering more viewers and GRP per rupee. It also notes that B4U Music has a more watched programming and is more liked than those other channels according to the data.
B4U Music Best ROI
This document discusses the performance of the B4U Music channel. It provides data on the channel's viewership and rankings between April 2009 to January 2010. It also lists some of the most watched shows on the channel and notes that B4U Music holds the number 4 position for cable and satellite viewers aged 15-24.
HoLi Contest For Fanta
The document proposes extending an existing TV campaign for a brand by adding a special Holi merchandise contest promotion. It suggests producing a set of 17 branded t-shirts that would be given away as daily prizes to participants in a contest promoted during the TV campaign. Winning t-shirts would be shipped within 48 hours by partner vendors. The promotion aims to add consumer participation and impact to the current Holi campaign.
B4U International Profile
The document summarizes information about the B4U music channel. It states that B4U music is the most watched Asian music channel overseas and has the largest Bollywood music library with over 6000 songs. It has won numerous awards for its creative promotions. Research shows that B4U music is the most favorite music channel for South Asians abroad. The document promotes the strengths of B4U's channels and content library to platforms as a way to attract more subscribers.
B4U Adkh
The document contains ratings data for various TV channels across three weekly time periods in early 2010. For each week, the channels B4U, 9xm, Mtv, and Zoom are listed, along with their rating score and the source of the ratings data. The document also contains an unrelated section with text about a love collection and branding consultant.
Womens Day
This document outlines a proposed radio special with several segments celebrating International Women's Day. It includes vignettes on influential female roles in Indian cinema, profiles of iconic women idols who broke barriers, discussions with men in Bollywood about women, and insights into the secrets of relationships from an expert. The special would also feature a packaged collection of songs celebrating Bollywood divas. Sponsorship rates are provided for some segments.
Vday
A radio station is hosting a 120-hour celebration of love for Valentine's Day featuring romantic music from various eras. The special programming will run from February 8th through the 14th and include vintage playlists, an agent visiting people around the city, opportunities for fans to perform and share discussions on social media, and a message wall where people can connect their hearts to their loved one's TV screen. Animated movies and bumpers will also be played throughout.
Holi
This document outlines branding opportunities for a Holi festival special weekend programming, including co-branded promos, channel IDs, billboards, a Holi song compilation sponsorship, special shows about the history and cultural diversity of Holi celebrations in India, and a Holi quote contest for viewers to win merchandise prizes.
Offer Locator
The document describes an offer locator mobile app that allows users to create a profile specifying their preferences and locations. The app's intelligent backend engine then periodically pushes personalized offers and deals suited to each user's interests to their mobile phones. The app provides web interfaces for merchants to upload offers and mobile interfaces for customers to view tailored deals. It also features archived offers categorized by product and provides coupon details for each personalized offer.
Bluetooth Usage Cases
Bluetooth marketing can optimize walk-ins at kiosks through mobile coupon broadcasts at expos and exhibitions. It can also broadcast festive content on bus shelters and create viral mobile campaigns through original, interactive content like video clips and mobile brochures. This includes distributing mobile apps, coupons, digital vouchers, and entertainment content to promote various services and products through call-to-action on digital signage at malls, multiplexes, and events.
Campaigns Bluetooth Media
The document outlines various digital and mobile marketing campaigns conducted between 2008 and 2009, including:
1. Broadcasting m-brochures and coupons at events to optimize walk-ins and promote credit card usage.
2. Creating and broadcasting festive content on premium bus shelters and original interactive content via Bluetooth.
3. Sampling exclusive mobile content and broadcasting mobile directories and events to delegates at an annual showcase.
4. Proposing interactive digital promotions that can be integrated into existing plans for malls, multiplexes, and events.
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Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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The document summarizes television ratings and viewership statistics for various music channels in India. It reports that according to TAM and Telepedia ratings, B4U Music has achieved the number one position in the music genre for viewers aged 15 and above. It also provides viewership figures and rankings for the top 5 music programs on different channels for the given weeks. Tables with advertising rates and adex reports for various brands on the channels over 4 weeks are also included.
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The document discusses a concept for Garnier Color Naturals involving consumer participation. It proposes creating a "Look of the Week" featuring styles co-created with consumers and worn by a VJ. During a special promo on VJ shows, the audience would be invited to partner with the brand in new style creation. The VJ would talk about being excited to wear the new hair color created through this consumer collaboration. Subtle on-screen graphics would also be used to promote the brand during the program.
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The document proposes a marketing campaign called "OVI Music Unlimited" to launch Nokia's music service OVI Music and strengthen Nokia's music credentials.
The objectives are to create an aspiration for unlimited access to the latest music across languages, labels, and genres through the service, and to drive traffic to the OVI Music website.
The proposed solution is to create a one-hour "Music Millionaire" TV property on the B4U music channel between 10:30-11:30am and/or 6-7pm featuring the latest international hits, contests to win a Nokia X6 phone daily, and promotions directing viewers to the OVI Music website to download over 4 million tracks on mobile and PC
Delmonte
The document proposes ideas for promoting the Del Monte brand on digital platforms. It suggests:
1. Creating cartoon characters called "Zingo" and "Twango" personifying Del Monte products that would comment on song info and captions.
2. Sponsoring a cooking show featuring chefs making quick meals and promoting Del Monte's "Taste like never before" tagline.
3. Repackaging an existing Bollywood news program with Zingo and Twango providing narration and gossip.
Mothers day
This document outlines a marketing campaign to promote Mother's Day across 10 days leading up to the holiday. It includes running branded tip advertisements 12 times per day. It also involves publishing tips on caring for mothers for 10 days. A campaign bug will be displayed mentioning the days remaining until Mother's Day and with brand information, running for 3 hours in the morning and 1 hour in the evenings. On Mother's Day itself, a full day branded bug will run alongside a package of 30 songs dedicated to mothers.
April Fools Day
The document outlines several proposed April Fool's Day special shows for a television channel between March 30th and April 1st:
1) An 10-minute "April Fools Prank" show that will advertise unbelievable products at unbelievable prices.
2) A 4-6 minute show honoring celebrities who have stuck to styles and roles of the past. Profile montages and graphics will be used.
3) A 4-minute show where mean VJs embarrass people on the street through graphic inserts.
7up Final Draft
The document proposes two ideas for brand innovation during song playback on screen. Idea 1 involves displaying the brand bug or logo twice during songs to represent different moods and themes like young love, a rockstar attitude, or celebration. Idea 2 involves adding short animated "punches" or pop-ups during songs to provide context and align with the brand. It also proposes a vignette featuring a lemon character providing commentary on current youth topics from a weekly contest to win t-shirts.
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The document contains ratings data for various music channels from weeks 1-10 in 2010. It shows the average GRP (gross rating points) for each channel on a weekly and overall basis. It then analyzes that B4U Music provides higher returns on advertising spending than competitors like Zee Music and Channel V, delivering more viewers and GRP per rupee. It also notes that B4U Music has a more watched programming and is more liked than those other channels according to the data.
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This document discusses the performance of the B4U Music channel. It provides data on the channel's viewership and rankings between April 2009 to January 2010. It also lists some of the most watched shows on the channel and notes that B4U Music holds the number 4 position for cable and satellite viewers aged 15-24.
HoLi Contest For Fanta
The document proposes extending an existing TV campaign for a brand by adding a special Holi merchandise contest promotion. It suggests producing a set of 17 branded t-shirts that would be given away as daily prizes to participants in a contest promoted during the TV campaign. Winning t-shirts would be shipped within 48 hours by partner vendors. The promotion aims to add consumer participation and impact to the current Holi campaign.
B4U International Profile
The document summarizes information about the B4U music channel. It states that B4U music is the most watched Asian music channel overseas and has the largest Bollywood music library with over 6000 songs. It has won numerous awards for its creative promotions. Research shows that B4U music is the most favorite music channel for South Asians abroad. The document promotes the strengths of B4U's channels and content library to platforms as a way to attract more subscribers.
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The document contains ratings data for various TV channels across three weekly time periods in early 2010. For each week, the channels B4U, 9xm, Mtv, and Zoom are listed, along with their rating score and the source of the ratings data. The document also contains an unrelated section with text about a love collection and branding consultant.
Womens Day
This document outlines a proposed radio special with several segments celebrating International Women's Day. It includes vignettes on influential female roles in Indian cinema, profiles of iconic women idols who broke barriers, discussions with men in Bollywood about women, and insights into the secrets of relationships from an expert. The special would also feature a packaged collection of songs celebrating Bollywood divas. Sponsorship rates are provided for some segments.
Vday
A radio station is hosting a 120-hour celebration of love for Valentine's Day featuring romantic music from various eras. The special programming will run from February 8th through the 14th and include vintage playlists, an agent visiting people around the city, opportunities for fans to perform and share discussions on social media, and a message wall where people can connect their hearts to their loved one's TV screen. Animated movies and bumpers will also be played throughout.
Holi
This document outlines branding opportunities for a Holi festival special weekend programming, including co-branded promos, channel IDs, billboards, a Holi song compilation sponsorship, special shows about the history and cultural diversity of Holi celebrations in India, and a Holi quote contest for viewers to win merchandise prizes.
Offer Locator
The document describes an offer locator mobile app that allows users to create a profile specifying their preferences and locations. The app's intelligent backend engine then periodically pushes personalized offers and deals suited to each user's interests to their mobile phones. The app provides web interfaces for merchants to upload offers and mobile interfaces for customers to view tailored deals. It also features archived offers categorized by product and provides coupon details for each personalized offer.
Bluetooth Usage Cases
Bluetooth marketing can optimize walk-ins at kiosks through mobile coupon broadcasts at expos and exhibitions. It can also broadcast festive content on bus shelters and create viral mobile campaigns through original, interactive content like video clips and mobile brochures. This includes distributing mobile apps, coupons, digital vouchers, and entertainment content to promote various services and products through call-to-action on digital signage at malls, multiplexes, and events.
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The document outlines various digital and mobile marketing campaigns conducted between 2008 and 2009, including:
1. Broadcasting m-brochures and coupons at events to optimize walk-ins and promote credit card usage.
2. Creating and broadcasting festive content on premium bus shelters and original interactive content via Bluetooth.
3. Sampling exclusive mobile content and broadcasting mobile directories and events to delegates at an annual showcase.
4. Proposing interactive digital promotions that can be integrated into existing plans for malls, multiplexes, and events.
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The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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