Lauren Bailey of Factor 8 joined Steve Richard to talk all about engagement. Learn how to get buyers engaging on calls and how to unlock Secret Level 5 engagement.
WATCH ON-DEMAND: http://info.storytellermn.com/blueprint-video-marketing
Learn what you need to launch a video marketing plan that's on point and on budget with this common sense approach to turning strategy into action.
There is a good chance that you're focusing too much on budget and not enough on strategy.
We get it. You want to create a lot of marketing videos but you don’t think you have the budget to pull it off. We'll show you how to turn a one-day video shoot into 6 videos to jumpstart your video library.
This 30-minute workshop that will walk you through the vital information you need to create a robust video marketing plan that fits your budget.
30 Ways to Improve Your Landing Pages NowGregory Ng
This presentation was given to the Raleigh SEO Meetup group on September 28th, 2010 and was delivered by Gregory Ng, The Chief Experience Officer at Brooks Bell Interactive.
Empowering Your Organization to Follow Up the Right WayQualtrics
Learn how employees can go beyond what they should be doing, and focus on what they could be doing. In this session, Danny Cox outlines seven keys to empowering employees to go above and beyond, and the right way to follow up.
Get the most out of SEO: Unleash the power of your organisation! Sander Tamaëla
This document discusses strategies for maximizing SEO effectiveness. It recommends focusing on content, technology, and links while being aware of Google algorithm updates. Key aspects include creating helpful, on-topic content for target audiences; sharing success stories to build authority; and continuously learning about customer needs and market trends. The overall message is that SEO requires a strategic, collaborative approach across an organization.
Nextasy Technologies helps brands transform by creating enriching experiences at all customer touchpoints. They can help with branding, websites, and applications. For websites, they emphasize that a website is important for first impressions and gaining new customers. They also showcase examples of websites they developed. For applications, they discuss how applications can help track sales and performance, provide centralized data and improve communication. They provide two case studies of how they developed applications to help companies with various challenges.
Attribution? Your Company Isn't Ready for AttributionLunaMetrics
LunaMetrics Director of Marketing & Training, Jon Meck, speaks at the 2018 Marketing Evolution Experience Conference in Las Vegas about attribution and analytics.
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
WATCH ON-DEMAND: http://info.storytellermn.com/blueprint-video-marketing
Learn what you need to launch a video marketing plan that's on point and on budget with this common sense approach to turning strategy into action.
There is a good chance that you're focusing too much on budget and not enough on strategy.
We get it. You want to create a lot of marketing videos but you don’t think you have the budget to pull it off. We'll show you how to turn a one-day video shoot into 6 videos to jumpstart your video library.
This 30-minute workshop that will walk you through the vital information you need to create a robust video marketing plan that fits your budget.
30 Ways to Improve Your Landing Pages NowGregory Ng
This presentation was given to the Raleigh SEO Meetup group on September 28th, 2010 and was delivered by Gregory Ng, The Chief Experience Officer at Brooks Bell Interactive.
Empowering Your Organization to Follow Up the Right WayQualtrics
Learn how employees can go beyond what they should be doing, and focus on what they could be doing. In this session, Danny Cox outlines seven keys to empowering employees to go above and beyond, and the right way to follow up.
Get the most out of SEO: Unleash the power of your organisation! Sander Tamaëla
This document discusses strategies for maximizing SEO effectiveness. It recommends focusing on content, technology, and links while being aware of Google algorithm updates. Key aspects include creating helpful, on-topic content for target audiences; sharing success stories to build authority; and continuously learning about customer needs and market trends. The overall message is that SEO requires a strategic, collaborative approach across an organization.
Nextasy Technologies helps brands transform by creating enriching experiences at all customer touchpoints. They can help with branding, websites, and applications. For websites, they emphasize that a website is important for first impressions and gaining new customers. They also showcase examples of websites they developed. For applications, they discuss how applications can help track sales and performance, provide centralized data and improve communication. They provide two case studies of how they developed applications to help companies with various challenges.
Attribution? Your Company Isn't Ready for AttributionLunaMetrics
LunaMetrics Director of Marketing & Training, Jon Meck, speaks at the 2018 Marketing Evolution Experience Conference in Las Vegas about attribution and analytics.
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Rohini Pradeep (Gusto) - Managing Engineering Challenges with Startup ScalingTechsylvania
This document discusses engineering challenges for scaling startups. It identifies challenges in people, process, and technology that startups face as they grow. For people, challenges include adopting new roles, prioritizing goals, and managing attrition. Process challenges involve setting structure, focus, and communication. Technology challenges involve maintaining system stability, moving from generalists to specialists, and upgrading infrastructure as the team grows. The document provides recommendations for addressing these challenges through a service mindset, transparency, flexibility, and learning from experienced peers.
Steal from the Startups: Growth Tactics for Grownups with Kevin Henrikson Search Engine Journal
Agile marketing tactics aren’t just for startups.
Kevin Henrikson, veteran of two startups sold to Yahoo and Microsoft for $550M, will break down his startup marketing strategies which he subsequently scaled for enterprise marketing teams. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
How to Scale Your Coaching Efforts to Build a World Class Sales TeamSales Hacker
What You'll Learn:
- How to extend your reach as a leader
- Ways to identify top performers and utilize them
- Opportunities to implement technology to help scale
Commercial Video: Balancing Strategy and EmotionIan Servin
Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works.
As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned.
Different Teams, One Language: The Single Source of TruthGainsight
Does it ever feel like Product, Support, Services, Sales, and Success are speaking different languages? The same customer may be at risk in one team and the picture of health in another. The breakdown in communication and standards leads to dropped balls, missed opportunities, and inefficiency. In this session, you’ll learn how to work together to create the ultimate authority on your customers.
You have successfully completed the accreditation process for Partner Sales in Enterprise Content Management. This accreditation is an important step to build partner success and revenue growth. The VP of Worldwide Indirect & Solution Sales and Program Administrator of WW Field Development congratulate you on your achievement and thank you for investing time to build sales expertise in their content management products.
Customer 360 - Making Moments Matter in 2015Derek Laney
For marketers the customer journey is a series of sometimes achingly disconnected moments. In our 2015 study 86% of Australian marketers agree a cohesive customer journey is critical to success, but only 17% have the data necessary to enable this. It appears marketers are looking to social media to fill the data gap as social is this year the largest area of increased advertising spending. The study also finds marketers in 2015 are betting big on the mobile channel to enable a more cohesive journey, for those that have already integrated the mobile channel all other technologies and channels are proving to be more effective as a result. This session will cover the findings of our report and review the success of Australian companies adopting a journey based approach.
Is your brand-agency relationship complicated? 5 ways to work together and ke...Hightail
The relationship between a brand and its agencies is a lot like a marriage. Love at first creative sight is a great start, but how do you keep it going after the honeymoon phase? Even the strongest relationships need work and can benefit from a little guidance on how to communicate, collaborate and work together. In this presentation, Hightail COO Mike Trigg, shares some of the common missteps that can take a promising brand-agency relationship off-track and the 5 ways successful clients and agencies work together. For more details, check out the full webinar recording here: http://bit.ly/2eCp29s
How to Increase Sales by Tracking Four Specific Problems - by noHold Inc.noHold, Inc.
This is a short 3 minutes presentation that provides practical ideas on how to resolve 4 typical problems that prevent Revenue growth. VP and Directors of Sales and Marketing will learn how to: 1) Increase Sales at Brick and Mortar Stores 2) Increase Online Sales in your e-Store and resellers' e-Stores 3) Reduce Cart Abandonment 4) Assist in Call Center Sales.
The document provides 10 quotes from industry experts on customer success. The quotes emphasize the importance of prioritizing customer needs, making it easy for customers to provide feedback, designing products jointly with customers, and ensuring all employees understand how to positively impact the customer experience. Customer loyalty and word-of-mouth promotion are highlighted as powerful marketing tools when companies focus on delivering phenomenal customer experiences.
RiseUp redefines the way parents & coaches interact and prepare, develop and promote our youth for tomorrow's challenges. With our innovative use of cognitive, semantic and web technologies we provide the best available tools for personal development, coaching and recruiting anywhere.
RiseUp is currently in the process of raising it's seed round to complete its product development, launch program and a series of field marketing events.
Planning Your Conversion Optimisation for 2017 PRWD
Planned your CRO strategy for 2017 yet?
In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.
Episode 99 How to Solve Aviation Marketing and Sales Problems with Storyboar...Paula Anderson Williams
This document discusses using storyboarding as a tool for both marketing and sales processes. It provides examples of storyboarding phases of a marketing process including prospecting, events, and follow up. The document also examples storyboarding phases of a sales process from approaching a prospect at a trade show to following up after getting their contact information. It emphasizes breaking down processes and seeing it from the prospect's point of view when storyboarding.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
The presentation outlines some tips for treating customers online, real-time marketing and an overview of some trends coming up in the next 12+ months.
Call Camp June 2018 - Stories in Focus: Unlocking the Power of Video in SalesExecVision
Chris Ortolano and Steve Richard break down why you should be using video in your sales cadence plus tips for making a good video is less than 60 minutes.
Video examples:
Gunjan Marwah, Vidyard - https://youtu.be/FZYAiNhvKXw
Jason Dhami, Dooly - https://youtu.be/ganICeWPep0
Ryan O'Hara, LeadIQ - https://youtu.be/auKKXo3TxHA
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Qualtrics' Principal Consultant, Catriona Sheil, takes you through the journey of closing the loop with your customers. She will describe best practices on strategic to operation closed loop feedback, the difference between B2B and B2C closed loop feedback, and more.
Rohini Pradeep (Gusto) - Managing Engineering Challenges with Startup ScalingTechsylvania
This document discusses engineering challenges for scaling startups. It identifies challenges in people, process, and technology that startups face as they grow. For people, challenges include adopting new roles, prioritizing goals, and managing attrition. Process challenges involve setting structure, focus, and communication. Technology challenges involve maintaining system stability, moving from generalists to specialists, and upgrading infrastructure as the team grows. The document provides recommendations for addressing these challenges through a service mindset, transparency, flexibility, and learning from experienced peers.
Steal from the Startups: Growth Tactics for Grownups with Kevin Henrikson Search Engine Journal
Agile marketing tactics aren’t just for startups.
Kevin Henrikson, veteran of two startups sold to Yahoo and Microsoft for $550M, will break down his startup marketing strategies which he subsequently scaled for enterprise marketing teams. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
How to Scale Your Coaching Efforts to Build a World Class Sales TeamSales Hacker
What You'll Learn:
- How to extend your reach as a leader
- Ways to identify top performers and utilize them
- Opportunities to implement technology to help scale
Commercial Video: Balancing Strategy and EmotionIan Servin
Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works.
As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned.
Different Teams, One Language: The Single Source of TruthGainsight
Does it ever feel like Product, Support, Services, Sales, and Success are speaking different languages? The same customer may be at risk in one team and the picture of health in another. The breakdown in communication and standards leads to dropped balls, missed opportunities, and inefficiency. In this session, you’ll learn how to work together to create the ultimate authority on your customers.
You have successfully completed the accreditation process for Partner Sales in Enterprise Content Management. This accreditation is an important step to build partner success and revenue growth. The VP of Worldwide Indirect & Solution Sales and Program Administrator of WW Field Development congratulate you on your achievement and thank you for investing time to build sales expertise in their content management products.
Customer 360 - Making Moments Matter in 2015Derek Laney
For marketers the customer journey is a series of sometimes achingly disconnected moments. In our 2015 study 86% of Australian marketers agree a cohesive customer journey is critical to success, but only 17% have the data necessary to enable this. It appears marketers are looking to social media to fill the data gap as social is this year the largest area of increased advertising spending. The study also finds marketers in 2015 are betting big on the mobile channel to enable a more cohesive journey, for those that have already integrated the mobile channel all other technologies and channels are proving to be more effective as a result. This session will cover the findings of our report and review the success of Australian companies adopting a journey based approach.
Is your brand-agency relationship complicated? 5 ways to work together and ke...Hightail
The relationship between a brand and its agencies is a lot like a marriage. Love at first creative sight is a great start, but how do you keep it going after the honeymoon phase? Even the strongest relationships need work and can benefit from a little guidance on how to communicate, collaborate and work together. In this presentation, Hightail COO Mike Trigg, shares some of the common missteps that can take a promising brand-agency relationship off-track and the 5 ways successful clients and agencies work together. For more details, check out the full webinar recording here: http://bit.ly/2eCp29s
How to Increase Sales by Tracking Four Specific Problems - by noHold Inc.noHold, Inc.
This is a short 3 minutes presentation that provides practical ideas on how to resolve 4 typical problems that prevent Revenue growth. VP and Directors of Sales and Marketing will learn how to: 1) Increase Sales at Brick and Mortar Stores 2) Increase Online Sales in your e-Store and resellers' e-Stores 3) Reduce Cart Abandonment 4) Assist in Call Center Sales.
The document provides 10 quotes from industry experts on customer success. The quotes emphasize the importance of prioritizing customer needs, making it easy for customers to provide feedback, designing products jointly with customers, and ensuring all employees understand how to positively impact the customer experience. Customer loyalty and word-of-mouth promotion are highlighted as powerful marketing tools when companies focus on delivering phenomenal customer experiences.
RiseUp redefines the way parents & coaches interact and prepare, develop and promote our youth for tomorrow's challenges. With our innovative use of cognitive, semantic and web technologies we provide the best available tools for personal development, coaching and recruiting anywhere.
RiseUp is currently in the process of raising it's seed round to complete its product development, launch program and a series of field marketing events.
Planning Your Conversion Optimisation for 2017 PRWD
Planned your CRO strategy for 2017 yet?
In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.
Episode 99 How to Solve Aviation Marketing and Sales Problems with Storyboar...Paula Anderson Williams
This document discusses using storyboarding as a tool for both marketing and sales processes. It provides examples of storyboarding phases of a marketing process including prospecting, events, and follow up. The document also examples storyboarding phases of a sales process from approaching a prospect at a trade show to following up after getting their contact information. It emphasizes breaking down processes and seeing it from the prospect's point of view when storyboarding.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
The presentation outlines some tips for treating customers online, real-time marketing and an overview of some trends coming up in the next 12+ months.
Call Camp June 2018 - Stories in Focus: Unlocking the Power of Video in SalesExecVision
Chris Ortolano and Steve Richard break down why you should be using video in your sales cadence plus tips for making a good video is less than 60 minutes.
Video examples:
Gunjan Marwah, Vidyard - https://youtu.be/FZYAiNhvKXw
Jason Dhami, Dooly - https://youtu.be/ganICeWPep0
Ryan O'Hara, LeadIQ - https://youtu.be/auKKXo3TxHA
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Qualtrics' Principal Consultant, Catriona Sheil, takes you through the journey of closing the loop with your customers. She will describe best practices on strategic to operation closed loop feedback, the difference between B2B and B2C closed loop feedback, and more.
The Perfect Webinar - How Niche Publishers Can Make Serious Money, Build Audi...WebAttract, LLC
Join Carl Landau, Grand Poobah of Niche Media and Mike Agron, WebAttract Co-Founder, as they discuss why webinars rank as a top content marketing tactic. Several case studies are showcased as to why webinars are a natural fit for niche publishers.
Other topics include what’s involved in producing and hosting a successful webinar, revenue models and the top 10 webinar blunders to avoid at all costs. The webinar closes out with some ideas on how to get started marketing webinars to existing advertisers or new prospects, including a live Q/A audience session. - See more at: http://www.webattract.com/pages/webinars_featured.shtml#sthash.LiVldzKw.dpuf
From Project to Product: Leaders, Here's What It Means to YouCprime
Project to product is all the rage these days. You, your boss, or your company are already talking about this. Heck, your group has been "agile" for years now, but this next phase seems to just be a repackaging of that.
In this webinar, Anne Steiner, Chief Product Coach at Cprime, gets into Project to Product from the leader's perspective. We explore "why we should care" and "what this really means". Then, we deep dive into the following keys to leadership success in driving this change:
1) Your help, involvement, and willingness to influence change is critical. Team-level change isn't enough and will yield limited benefits.
2) You need more than just engineering/IT buy-in to be successful. It takes the whole enterprise.
3) Product management is a thing. We'll learn what it is, how it is different from project management, and why it is critical to market domination and product success.
Lastly, we'll leave you with some tips for success that will guide you in driving change whether you sit at the manager, director, VP, or C-level.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Cutting Through the Noise With Creative StorytellingBhaji Illuminati
Facts tell but stories sell. Creative storytelling is critical for maximizing results. Discover how Taulia uses storytelling and humor in video to disrupt a legacy industry and generate demand. In this presentation at Space Camp 2015, I discuss how we conceptualize marketing strategies, develop award-winning campaigns, leverage technology to track and analyze, and use content to drive huge amounts of pipeline - all with only four marketers.
ExecVision Call Camp 04/24/18: Making the Most of What You've Got with John H...ExecVision
John Healy of Factor 8 joins Steve Richard to share how to make the most of what you've got–even when you reach gatekeepers, the wrong people, and phone trees.
How To Make More Money With Creative, Customer-Focused Content Marketing NewsCred
The document discusses how to create effective customer-focused content marketing. It recommends making customers the heroes of content by focusing on addressing their needs, challenges, and successes through case studies, blog posts, and customer videos. Data-driven insights should be used to reach the right customers at the right time. Content should be created by talking to customers and iterating based on what resonates, like a case study that generated significant leads and meetings. The overall goal is to build lasting customer relationships that increase retention and profits.
How Strategic Promotions Can Positively Impact Your BrandLikeable Media
This document summarizes a webinar about strategic promotions and how they can positively impact brands. It introduces the presenters and provides an overview of the topics to be covered, including the evolution of promotions, why they are important, types of promotions like sweepstakes and contests, how to measure ROI, tips for success, and case studies. The webinar aims to provide strategies and best practices for using promotions to engage customers, drive sales and awareness, and show the business value of promotional campaigns.
BrightEdge Share15 - DM105: The Hybrid Digital Marketer – Talent Management -...BrightEdge Technologies
Wiley is a global publisher founded in 1807 with over 5,000 employees worldwide and 1,900 websites. They faced challenges in scaling digital marketing capabilities across their decentralized organization with varying technologies and business models. To address talent gaps, Wiley implemented a companywide training program on digital marketing best practices. They partnered with BrightEdge to develop three-level certification courses in SEO, analytics, social media and more. Making 100% on-demand training available to all employees helped spread knowledge. Wiley also used dashboards, promotions and strategic alignment to build a culture where everyone contributes to marketing.
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
Customer Success: A CCO's Journey of Trials, Celebrations, and Everything In ...Aggregage
"Customer Success” has become extremely popular in the last several years but has turned into one of those terms so varied in interpretation that it has lost meaning. Even the role of the chief customer officer - or top Customer Success executive - differs endlessly across organizations large and small. In this session, Jeb Dasteel, the former long-time chief customer officer of Oracle, will candidly discuss his views, successes, and even failures in implementing Customer Success programs in a Fortune 100 organization.
In 2019, organizations are still struggling to prove the value of their Customer Experience (CX) efforts. Learn how you can build an effective Voice of the Customer program and quantify the business impact.
Marketing Automation Meetup - Lead ScoringMarketing Cube
Lead scoring is a method of objectively ranking sales leads based on their profile and engagement data. Companies that implement effective lead scoring see increased deal close rates, revenue, and revenue per deal. The presentation outlined a model for lead scoring that considers both explicit profile data and implicit engagement behaviors. It emphasized the importance of aligning sales and marketing criteria and processes, refining the scoring model based on sales feedback, and continuing to nurture rejected or stalled leads.
Marketing Automation Meetup - Eloqua Lead ScoringDerek Bell
On the first Thursday of each month, we host a Marketing Automation Meetup. Generally supporting our Oracle Marketing Cloud Eloqua customers and prospects, these events provide a wide range of information and insight to support Modern Marketers. This event, held 16 April 2015, focussed on Lead Scoring.
As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?
Watch AnyRoad presenters Lauren Snyder and Tasha Campbell, with special guests from Sierra Nevada Brewing Company and Bardstown Bourbon Company, to learn about the universal metric that measures the impact of experiences: Brand Conversion.
Similar to ExecVision Call Camp 05/30/18: Engaging the End User with Steve Richard of ExecVision and Lauren Bailey of Factor 8 (20)
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
5. Engaging the End User
Our Focus For This Call
@ExecVision_io @Factor8Sales #CallCamp
6. Creating an Engaging Customer Experience
● What are the tell-tale signs of engagement during
conversation?
● How do you determine the level of engagement?
● What do you do when you unlock Secret Level 5
engagement?
@ExecVision_io @Factor8Sales #CallCamp
7. ● Perk the customer’s ear
● Help them picture a great
end state
● Lead with Value
Engaging Best Practices
@ExecVision_io @Factor8Sales #CallCamp
8. ● Calls where you’re doing most of the talking
● Long introductions
● Telling instead of asking
What to Watch Out For
@ExecVision_io @Factor8Sales #CallCamp
9. ● How can you tell what the
engagement level was?
● What was the focus of this call?
● Do you think the prospect views
you as an adviser or a salesperson?
Other Considerations
@ExecVision_io @Factor8Sales #CallCamp
11. Discussion: How do you
get prospects to engage
on calls?
@ExecVision_io @Factor8Sales #CallCamp
12. ● Will take action items, research, invite others
● Will advocate, recommend, refer
● Five star review people
Secret Level 5 Engagement
@ExecVision_io @Factor8Sales #CallCamp
15. ❏ What good engagement sounds like
❏ Ways to get prospects leaning in and
participating
❏ How to take it further when a prospect is
Secret Level 5 Engaged
What We Learned
@ExecVision_io @Factor8Sales #CallCamp
16. Factor 8
Factor 8 provides custom
award-winning inside sales
training for reps & leaders,
private sales coaching, and
consulting.
www.factor8.com
@ExecVision_io @Factor8Sales #CallCamp
17. ExecVision
Visit our resource center for
more great sales insights
www.execvision.io/resources
@ExecVision_io @Factor8Sales #CallCamp