The document discusses ExpressECG, a company that provides on-demand ECG services to save patients time. It outlines how ExpressECG reduces the time needed for an ECG exam from 2-3 hours through traditional methods to just 30 minutes. ExpressECG technicians perform and upload ECGs at family physicians' offices, while cardiologists remotely review and report results. The company has grown rapidly, performing over 2,200 ECGs in one month across 20 cities in Gujarat, India. Key lessons discussed include focusing on customers, value creation through innovation, and managing cash flow to avoid running out of money.

1. Date: March 02, 2013
Concept to Cash Flow
Kartik Mehta
Founder, Director & CEO, ExpressECG

2. The Company

3. GENERAL SCENARIO WITHOUT ExpressECG ( 2 to 3 hours)
Patient arrives
@ Family
Physician
Patient waits
@ Family
Physician
Patient diagnosed
For ECG
@ Family Physician
Patient travels to
Consulting
Physician
Doctor
Patient waits @
Consulting
Physician
Patient ECG taken @
Consulting Physician
Patient ECG reviewed &
Communicated @
Consulting Physician with
Family Physician
Patient travels back
to Family Physician
Patient waits again
@ Family Physician

4. FAST AND ACCURATE ECG WITH ExpressECG (30 minutes)
Patient arrives
@ Family
Physician
Patient waits
@ Family
Physician
Patient diagnosed
for ECG
@ Family
Physician
Family Physician
Schedules
ExpressECG
technician for ECG
@ Family Physician
ExpressECG
technician
Performs &
Uploads ECG
@ Family Physician
Cardiologist or
Sr. Consulting Physician
reviews & electronically
reports ECG
@ ExpressECG
reporting center
ExpressECG technician
prints 02 pages ECG
reports @ Family
Physician
Family Physician &
ExpressECG reporting
Physician discuss
ECG results
when needed

5. ExpressECG – In Business of Saving Human Lives
Supply Side
One of the most
efficient Business
Systems running
24 X 7 - 365 days in
about 20 cities of
Gujarat with a goal to
save patient lives & to
satisfy medical
fraternity
Demand Side

6. ExpressECG – First in On-Demand ECG Service in the World

7. ExpressECG – Our Business Growth for Year 2012
1664
1958
2209
1823
2044 2011
2089 2033 1977 1956
242 312
530 530 466 534 598
800
462 420
8 0 69
161 159
0 0 24 0 0
0
500
1000
1500
2000
2500
#ofECGs
Month
NUMBER OF ECGs BY MONTH BY CHANNEL
GPs
NGOs
CAMPs
LABs
CHCs

8. ExpressECG – Creating Value for Society
We save time
We are ExpressECG
Most importantly, we save life
We also save money

9. ExpressECG – Gujarat State Coverage as of December, 2012

10. Important Lessons
Concept to Cash Flow

11. Concept – Our Profound Belief
 It is not customers job to tell us what they want...
 Don’t let people tell you your ideas won’t work. If you have a hunch
that something will work, go build it. Ignore the haters...
 Developing revenue model early will help later...

12.  There is no "I" in "TEAMWORK“...
Thought
Approach
Idea
Change
 Dependence, Interdependence, Integration...
Team – Our Long Term Shared Destiny
 Extremely important during valuation assessment...

13. Customers – Our King, Our Royal Highness
 The purpose of a business is to create a customer...
(Peter Drucker)
 Customers are key predictive indicators of a company success,
investors generally are months behind...

14. Value Creation – Our Differentiator
 There is no such thing as commodity...
 Innovation does not only mean doing different things. It also
means doing things differently...
 Exploit available Resources, Processes and Values...

15. Cash Flow - Our Financial Prowess
 The number one job of a CEO is to not run our of money...
(operating cash flow)
 It is going to be delicate dance of Growth v/s Profitability...
 VC & PE folks prefer to associate with financially savvy
promoters...

16. Thank You
Concept to Cash Flow
Kartik Mehta
Founder, Director & CEO, ExpressECG