Nrvs Wrck was created in 2011 in Glassboro, New Jersey as a high-end urban fashion brand focused on being trendy and creative. The brand draws inspiration from hip-hop, pop, and rock cultures and produces a variety of unisex styles and merchandise. Its slogan, "Live Life Outside Society," positions Nrvs Wrck as a lifestyle brand encouraging individual expression. The target market includes social media enthusiasts aged 17-34 who enjoy following trends and attending fashion and music events. Nrvs Wrck uses social media as its primary marketing strategy to connect with this audience and promote its distinctive product line featuring fabrics like silk, denim, and wool in signature colors like blue and purple.